“We embarked on a gruelling process to identify the perfect PR partner for Discovery Networks; an agency that could not only represent us effectively in South Africa, but also raise the profile of Discovery Networks as the number one factual entertainment broadcaster in the region,” says Lee Hobbs Channel Director, emerging business, Discovery Networks CEEMEA.

Hobbs says they were impressed by Fleishman-Hillard’s creativity and strategic intent as well as the passion and insight the agency’s team had for the Discovery Networks brand and its various channels. “Their approach to an integrated solution to media and communications was refreshing and it became obvious that Fleishman-Hillard are experts,” says Hobbs.

Kevin Welman, MD of Fleishman-Hillard says, “At Fleishman-Hillard we pride ourselves on the brands that we are trusted to represent. Winning the Discovery Networks pitch was the culmination of true seamless integration between displaying solid account management, our approach to traditional media mixed with the new media environment. We are proud to add Discovery Networks to our growing client list.”

Fleishman-Hillard will be responsible for managing and executing various communications campaigns for Discovery Networks’ corporate and consumer portfolios in South Africa with project work extended into other African countries. Upcoming campaigns will include a special ‘Thrill of Discovery’ campaign tied to a major programming stunt on Discovery Channel in September as well as activity around the first birthday of TLC, Discovery’s flagship female brand, in October.