Samsung to host Chefs in Action Theatre event at the Good Food and Wine Show

The Samsung Chefs in Action Theatre, presented in association with Afrox Handigas, Maserati, Pick ‘n Pay, and the Palazzo, will see a local and international array of celebrity chefs whipping up their signature recipes, to what is expected to be capacity crowds.

“As a brand that is focused on providing the market with premium Digital Appliance products to provide a kitchen solution for our consumers, we are very excited by the Chefs in Action Theatre as it aligns well with this philosophy. We are giving South Africans a unique chance to see some of the leading chefs that they have gotten to know on television shows to provide top class food and demonstrate innovative cooking skills,” says Matthew Thackrah, Deputy MD and director of Consumer Electronics and IT Solutions at Samsung South Africa.

The chefs, who will be in action at the Coca-Cola Dome in Northriding, include Benny Masekwameng (MasterChef South Africa judge), George Calombaris (MasterChef Australia judge), Adam Liaw (MasterChef Australia winner), celebrity chefs Anjum Anand and Levi Roots, as well as Kenneth Nilsson and Peter Leveau, advisors for Findus AB on product development and taste innovation.

“As we aim to become one of the best loved brands in Africa, Samsung digital appliances offer the perfect combination of design, economy and functionality to homes, businesses, and the hospitality industry. Through this sponsorship, we aim to demonstrate our innovative, consumer centric-approach to product leadership,” concludes Thackrah.

For more information, visit www.goodfoodandwineshow.co.za.