Old Mutual will launching an innovative and creative marketing campaign that will provide the Old Mutual Foundation with a visually impressive platform to raise the profile of some of its beneficiaries and allow Old Mutual to demonstrate the great work this CSI division does for previously disadvantaged communities across the country.

Shirley Koaho, Old Mutual's general manager for Marketing, says: "This is an opportunity to inspire commuters and business travellers about the work being done in the CSI sector and the many ways in which it changes the lives of disadvantaged people. Rather than simply being a branding exercise, we hope that these examples will inspire others to build partnerships that help ordinary people do great things.

"The need for social and economic development in SA is so great that no single agency, government department or civil society group can achieve significant change on its own. But partnerships of the sort that the Old Mutual Foundation builds can help build economically viable communities and bring dignity and livelihoods to thousands of people."

As reiterated by Dr. Pandelani Mathoma, Old Mutual’s general manager for Corporate Affairs; "Old Mutual's Corporate Social Responsibility programme is specifically geared towards playing a pivotal role in this socio-economic development of our country. As a good corporate citizen we do this work passionately in alignment with the Government's national priorities and salute all the corporate and individuals who contribute to the countries future with their CSI efforts. We are confident and pleased that all our combined efforts will ultimately contribute towards the realization of the objectives of the National Development Plan's Vision 2030".

Gautrain commuters who arrive at the Sandton Station will have a fun and affordable transport alternative around the Sandton CBD. Starting in November, 25 Tuk Tuks, branded with Old Mutual Foundation supported initiatives, will be available to transport commuters around Sandton.
The Old Mutual Foundation branded Tuks Tuks will reflect initiatives such as: The Bulungula Lemon Grass Ladies, The Old Mutual Legends Programme, Leap Science and Maths School, Heiveld Co operative Ltd and the Wildlands Conservation Trust.

There will be two Old Mutual “green routes”: a 3km radius, where fares are R25 per Tuk Tuk journey, and a 6km radius ride that will cost R35. While enjoying the novel experience of riding in a Tuk Tuk through Johannesburg, commuters will be provided with fact sheets on the specific CSI initiatives showcased on their Tuk Tuk.

A Tuk Tuk Rally To Tweet About

At the official launch of this initiative on Tuesday, 6 November, 10 of South Africa’s top bloggers will be taking to the streets of Sandton on these Tuk Tuks in a Tuk Tuk rally. They will be challenged to complete a number of tasks with the help of their Twitter followers in real time. The bloggers, their community members and the Tuk Tuk drivers stand a chance to win fantastic prizes. Keep an eye on the #SheshaTuks tweets throughout the day to follow this event and help the bloggers towards victory. One can also follow @OldMutualSA on Twitter to keep up to date with the latest news and events.

If anyone would like to experience the Tuk Tuks, they will find them outside the Gautrain Sandton Station and travelling the roads around Sandton where they can be hailed.

Alternatively, one can book a Tuk Tuk transfer by contacting SheShaTuks on 0861 743742 or visit their website on www.sheshatuks.co.za/Bookings.