A fresh approach and plenty of daring were the principles for Kadoro Events and Communications, as shown at the launch of HP’s new product range.
Amanda Maynard, MD of Kadoro says “The event brief from Pulicis required incorporating elements from HP's brand new World Wide print 2.0 campaign, the campaign is inspired by Gwen Stefani, leveraging a combination of iconic pop and fashion; using this as our point of departure, the three companies conspired to deliver a dazzling launch at The Venue, Melrose Arch in early October”.
The world of haute couture inspired Kadoro to choreograph an edgy fashion show which was guaranteed to impress HP resellers, staff, media, and even competitors! “This fun, interactive event complemented market-leader HP’s credo of doing things differently just perfectly!” laughs Maynard.
To set the scene, the fashion show opened with the reveal of a custom-made HP cartridge box dress designed by local couturier Natasha. MC Ursula Stapelfeldt, gave guests full technical, descriptive introductions to each product while lithe, body-painted models took to the runway to display HP’s latest range.
Aside from the up-to-the-minute fashion show and vivid drinks, the entertainment included a rousing performance by the Drum Café versus First Project.
“I feel that this format really managed to give the guests an experience of the product in an original, dynamic way while also making a statement for our client’s brand that even as it’s great to be innovative and happening, it’s even better to be at the very forefront of fashionable trends!” says Maynard.
For more information go to
[email protected] /www.kadoro.co.za or call 011 885 2414