It came to fruition with the realisation that there was a large group of young creative talent that could not knock down the barriers to entry into the industry because of a lack of experience.
On the programme, Andrew MacKenzie, Boomtown managing director says: “South Africa has an abundance of eager graduates looking to make their mark in industry, and it’s fostering this talent that will lead to the country being a strong competitor in the global market.”
“Bayeza graduates are fast-tracked through the agency giving them a rounded understanding of life at Boomtown so they know what to expect when they enter full-time employment. Exposing them to a fast-paced agency life, the individuals come out being highly employable, and knowledgable on what they want from their career,” adds MacKenzie.
The next generation
Boomtown is looking for its next team of creative graduates to join the agency from Friday, 1 April. Applications are open to candidates in marketing, graphic design, copywriting, brand strategy, PR and social media. Candidates can email their CVs through to
[email protected]. Please note that applications close on Friday, 11 March 2016.
For more information, visit
www.boomtown.co.za. Alternatively, connect with them on
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Twitter.