Its event, dubbed the Scottish Leader Whisky Underground Insta-meet, took place under a bridge in the Carr Street private servitude area. It saw famous South African Instagrammers, Ofentse Mwase and Levon Lock, sharing their extensive photographic prowess with a group of up-and-coming Instagrammers invited by the brand.
Designed to inspire creativity, the Insta-meet event kicked off in the late afternoon with deconstructed whisky mojito cocktails, while guests were also encouraged to create their own. After a quick welcome and photographic tutorial by Mwase and Lock, names were drawn from a hat and guests took off in tuk-tuks for an hour of new perspective photography, to compete for seats at the upcoming Scottish Leader Whisky Experience in the JoBurg Sky.
Following the trip, participants returned for a tasting of Scottish Leader’s whiskies, including the exclusive 12-year-old expression that’s not yet available in South Africa. This special tasting was presented by South Africa’s own ‘Mr Whisky’, Pierre Meintjes.
Guests were also treated to Scottish Leader edible cocktails, music with DJ Charlie B on the decks, and creative street food by Culture Kitchen Food Club. Dishes including BBQ chicken feet, beef kofta cones with hummus and mint yoghurt, and banoffee whisky pancakes.
The four winners, in no particular order, are Bradley Roberts, Tlotlego Maboe, Viktor Bobchev and Unam Ntantala.
Their images, captured at the Insta-meet in Newtown, and shared on their own and Scottish Leader’s social media platforms, were judged by Mwase and Lock. Each of the four winners gets to select one of their Instagram followers to accompany them to the Scottish Leader Whisky Experience in the JoBurg Sky on Sunday, 27 October .