Twitter indicates in a post on the Official Twitter Blog that the information is added to suggestions when people search for a business, @mention a business in a tweet, or find a business in Direct Messages.
“Additionally, businesses can display hours of availability on their profile to help set people’s expectations for when they are likely to reply,” Travis Lull, product manager at Twitter, writes in the post. “These businesses’ profiles will also display a more prominent button to start a Direct Message so people know the business offers support privately.”
The company notes the features have been available for businesses since Thursday, 15 September. Users can expect to start seeing the update in the app as the function’s rollout is expanded over the next few weeks.
“This release builds on previously released Direct Message links and Customer Feedback cards to help businesses provide better service on Twitter. Each has shown great success. On average, Customer Feedback requests receive a response more than 60% of the time,” says Lull.
“People and businesses tell us time and again that they love the relationships they can develop on Twitter. Businesses already helping customers on Twitter, or those who want to encourage people to engage, can enable these features via Twitter Dashboard, under Settings. Expect more as we continue to help businesses deliver a better customer experience on Twitter.”
Read the full blog post
here.