These included
947’s breakfast show host and comedian, Darren Simpson, who mentioned that the delivery brought back memories from when he was a child and visited a dairy farm. “I remember how it tasted – wholesome and real," he says. "And back in those days milk only came in glass bottles, and you knew that the milk was pure because it came in glass.”
The company says that campaign was a huge success with many people sharing images of their deliveries on social media. Additionally, many prominent South African publications were also sharing images of their special delivery, including
Elle Décor,
Living and Loving, as well as online influencers such as technology analyst and business researcher, Arthur Goldstuck, and bloggers from various industries. The campaign took place over a six week period and ended on 7 September.
Highlights of the campaign have been captured in a video featuring everyday South-African’s who received their special delivery and the video captures the feelings evoked by the #BringBackPure campaign.
You can watch the video
here.
For more information, visit
www.bringbackpure.co.za. Alternatively, connect with them on
Facebook or on
Twitter.