Burger King celebrate the success of 'Swhopper Day'

With a total of 4 057 entries, Burger King gave away a total of 1 500 whoppers vouchers over two days. 

Lucas van Vuuren, executive creative director at Jupiter Cape Town, says, “The ‘Swhopper’ idea was born out of a broader ‘Whopper Envy’ TTL campaign. We needed a strong engagement piece tailored for social media to accompany our campaign. Good timing was essential to the success of ‘Swhopper’. We actually moved the launch date earlier to take advantage of McDonalds’ birthday.”

Van Vuuren adds, “Techsys Digital created a moderation dashboard where entries could be managed and published on the microsite, and winners could be drawn on both Swhopper Days.”

Andrew Walmsley, managing director of Techsys Digital, says, “Winners received an SMS with a Wicode, which they were able to redeem at any Burger King branch within 24 hours. We worked with Yonder to handle the Wicode integration.”

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