The Good Food & Wine Show is an annual, three-day long culinary event held in three South African cities – Cape Town, Johannesburg, and Durban – at three different points in the year. The event incorporates live cooking sessions by well-known chefs, displays, and stalls, featuring demonstrations and goods on sale, as well as culinary workshops.

Lauren Shantall (Pty) Ltd Integrated Communications has been tasked with promoting the show’s three regional events across its numerous social media platforms and via a series of topical blogs and articles written for its website.

The communications agency handled the social media community management and social media marketing, and wrote the press releases for the Cape Town Art Fair (CTAF), an event also organised by FMEA.

This new appointment to work on a second FMEA show is due to a successful campaign for CTAF, which saw visitor numbers increase by 4 000 compared to 2016 visitor figures. It is also due to establishing an effective working relationship with the client, as well as the agency’s previous experience in disseminating engaging content for numerous clients across a wide spectrum of media.

Lauren Shantall (Pty) Ltd is an integrated communications agency based in Cape Town. The team has a range of skills and offers a broad array of communication strategies spanning across social, digital, and traditional marketing and perception management.

For more information, visit www.laurenshantall.com. Alternatively, connect with them on Facebook or on Twitter.