"Our goal over the past fiscal has been to grow our presence on social media platforms, particularly Facebook and Twitter,” says John October, chief executive at Hippo.co.za. "We do this by providing quality content and regularly engaging with our audience, especially when it comes to responding as quickly as possible to comments and answering questions. We have seen that this strategy has resulted in a growing positive sentiment toward the brand."
In the last 12 months, Hippo.co.za’s Facebook community has grown by 18%, with over 30 600 post reactions. Its Twitter followers increased by 9% with 126 000 tweet impressions for the same period.
“We aim to continuously improve our offering by providing South Africans with a convenient, hassle-free platform to compare insurance, personal financial services, and complimentary products in one convenient place," concludes October. "Being listed as a top tech brand on the Africa Brand Index shows that we are taking steps in the right direction in terms of business and tech innovations, and changing the way our targeted customers buy."
The Africa Brand Index, created by Ornico, uses an algorithm that scans performance in terms of growth, engagement, response, and sentiment across Facebook, Twitter, YouTube, and Instagram and ranks each metric across brands into a score from 0 to 100. The scores are tracked and updated monthly.
For more information, visit www.hippo.co.za. Alternatively, connect with them on Facebook or on Twitter.