The decision for the appointment was made during the brand's search for a social media agency that can help deliver a robust, innovative and best-in-class social strategy.
According to the brand, the agency is now in charge of content creation, content and community management.
It is also inc charge of account management and reporting for
@adidasMENA and
@adidasDXB.
Additionally, the agency will offer strategic support on existing and future social media activations for the brand's sportswear and Originals segments.
Havas Middle East is also tasked with increasing adidas's organic growth on social media.
For more information, visit
www.me.havas.com. You can also follow Havas on
Facebook,
Twitter or on
Instagram.