Low engagement on social media can be daunting for social media managers and influencers alike. media update's Venelize de Lange breaks down the top five reasons your audience might be tuning out.
Whether you are a social media manager or an influencer, dwindling likes and zero comments can be discouraging.
But here's the good news: low engagement does not mean your content is bad; it just means that something is not clicking.
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Here are some of the most common reasons for low engagement and what you can do to turn things around:
You Are Talking At Your Audience, Not With Them
Social media is a two-way street. If your content feels like a broadcast instead of a conversation, people tune out.
Try asking questions, using polls and replying to comments. Doing this will give your audience a space where they are encouraged to respond.
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Your Content Isn't Adding Value
Audiences want to be educated, entertained, or inspired. If your posts feel repetitive or self-promotional, your audience will scroll right past.
Ensure that you know who your target audience is and focus on what they care about — not only on what you are trying to sell to them.
Your Are Ignoring Platform and Niche Trends
What works on LinkedIn will not necessarily work on TikTok, and what is "trending" for one user won’t necessarily be "trending" for another.
Stay current with the latest features and platform-specific best practices and pay attention to niche user trends, specifically the ones that relate to your target audience.
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You Are Inconsistent
Posting consistently does not mean posting every day at every hour — but it does mean posting regularly according to a content plan which builds both anticipation and reliability with your audience.
If you struggle with consistency on social media, try creating a content calendar that you can realistically stick to.
It's Not You, It's Your Analytics
You won’t know how to fix the problem if you are not actually looking at it.
Dive into your insights and find out what posts aren't working. Are they posted at the wrong time or is your content misaligning with your target audience? Social media monitoring can help give you answers.
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*Image courtesy of Canva
** Information sourced from Forbes and The Creative Nomad