One of the biggest struggles influencers and social media content creators face is what to post and how often. In this article Saads Abrahams from media update is explaining the social media pyramid, which breaks down exactly what you should be posting and how often.
If you post too much promotional content, you'll lose your audience's trust. Post only entertaining content and you might struggle to be seen as an authority. The key is balance — knowing how to mix different types of posts so that your content keeps your followers engaged and strengthens your personal brand.
That's where the social media content pyramid comes in. Just like the food pyramid shows us how to eat healthy, this framework helps influencers build a “healthy” content strategy by showing what types of content should be the foundation of your feed and what should be sprinkled in.
By following this, you can keep your audience entertained, informed and invested in your journey — and leave room for collaboration and growth.
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*Image courtesy of Canva
**Information sourced from Freshbat