“Visual platforms like Instagram are the fastest growing social media outlets in South Africa, and businesses are realising their value,” says Greeff.

“With 2.1 million monthly active Instagram accounts in South Africa (Facebook Internal Data, September 2015), and a 65% increase in users this year alone, it’s clear that this platform is crucial for brands to build authentic consumer relationships, especially considering that it has a three times higher engagement than the industry standard.”

As human beings we’re naturally drawn to attractive visuals and that, coupled with strategic brand messaging, is a winning combination,” says Greeff.  
Instagram advertising offers a brand, photo link and video ads with several call to actions available, including: book now, download now, shop now, install app, learn more etc. “Our expert campaign managers are intimately familiar with the platform and are ready to optimise brand campaigns,” says Greeff.

To complete the social media sales loop, SPARK Media also offer advertisers access to LinkedIn, Facebook and Twitter, as well as a number of power mobile platforms such as BBM, Vodacom and many more.

For more information, visit www.sparkmedia.co.za or phone +27 10 492-8390. Alternatively, connect with them on Facebook or on Twitter.