Sunglass Hut is the premier shopping and inspiration destination for the top brands, latest trends and exclusive styles of high-quality fashion and performance sunglasses. Sunglass Hut is part of the Italian-based Luxottica Group, the world’s largest eyewear company, with more than 3000 stores worldwide – 135 in South Africa.
Following a competitive pitch, the Sunglass Hut marketing team awarded the account to Liquorice.
“Liquorice brought a dynamic energy to the table and handled everything we threw at them during the selection process in a professional, creative and engaging way. They obviously impressed us with the work they did but more importantly intuitively grasped our culture which is vital in building strong relationships. We are so excited about them helping us take our brand to the next level in the digital and social space” says Earl Kopeledi, marketing manager, Sunglass Hut.
Miles Murphy, CEO and founder of Liquorice, adds; “Sunglass Hut is such an iconic fashion brand and they really have grown tremendously in South Africa. Our remit will be to use digital and social to create talkability for the brand with the most cutting-edge of South African Fashionistas.”
Sunglass Hut joins Liquorice’s illustrious list of clients including Unilever, Distell, Pioneer Foods, SA Home Loans, Sanlam, Danone and MINI.