News Feed is the central way you can get updates about your friends, family and anything else that matters most to you, and the central place to have conversations with the people you care about. Facebook has been listening to people and know that there should be more ways to easily and quickly express how something you see in News Feed makes you feel. That’s why Facebook is launching ‘Reactions’, an extension of the Like button, to give you more ways to share your reaction to a post in a quick and easy way.

To add a reaction, hold down the like button on mobile or hover over the like button on desktop to see the reaction image options, and then tap either Like, Love, Haha, Wow, Sad, or Angry.

Facebook understands that this is a big change, and want to be thoughtful about rolling this out. For more than a year, Facebook has been conducting international research including focus groups and surveys to determine what types of reactions people would want to use most. Facebook also looked at how people are already commenting on posts and the top stickers and emoticons as signals for the types of reactions people are already using to determine which reactions to offer.

Facebook has been testing ‘Reactions’ in a few markets since 2015, and has received positive feedback so far. Facebook can now offer it to everyone who uses the social media platform around the world.

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