The team at
media update uncovers exactly what the implementation of paywalls means for the media industry.
But first, what exactly is a paywall? It's a feature on a publication’s website that requires readers to pay a fee in order to access content, such as journalistic articles, reports, videos and photographs.
There are three kinds of paywalls you should know about:
1.
Hard paywalls are set up to ensure that only readers who have subscribed for content can view it.
2.
Soft paywalls allow readers to view a limited amount of content for free.
3.
Metred paywalls give readers a chance to view a certain amount of content within a predetermined amount of time; for example, three articles on a monthly basis.
Okay, so why is it becoming a popular option for online publishers? Because these paywalls act as an additional revenue stream for publications.
Before digital media, readers were happy to pay for content in the form of newspapers and magazines. They understood that quality journalism, editing and publishing doesn’t come without a fee. However, the rise of the Internet has made it possible for people to find valuable content sans the price tag.
Now that we’re all caught up, let’s take a look at what paywalls mean for the media industry:
Would you still be willing to read content from your favourite digital publications even if it meant paying for it? Let us know in the comments section below.
Paywalls aren’t the only thing changing the way the media world works. Thanks to the Internet, it’s possible for almost anyone to work from just about anywhere. With that in mind, here are Four signs you, the content creator, should consider remote working.