Wondering what stories have been making waves this week? You’re in luck — we have all the answers you need. Here are five of the stories that have been #trending this week:

1. How aviation marketing launches you into the stratosphere

“The airline industry is constantly evolving and changing, and you have to adapt. Whether it is a different strategy … or adjusting due to a political or economic situation, adapting and changing is the one constant.”
Aviation marketing requires innovative thinking, and the branding strategies you employ will need to appeal to both current and potential future passengers.

Now is as good a time as any for airlines to unlock creativity in order to keep up with the ongoing demand for passenger convenience, and digital interaction, while keeping a marketing budget in mind.

In this article, media update chats to Air France KLM Southern Africa’s communication and campaign manager Tracy Armitage about aviation marketing.

2. Infographic: Three reasons creativity is key in PR

“It’s time for PR professionals to make creativity an integral part of their strategies. In fact, PR should basically eat, sleep and dream creative!”
Not many people think of ‘PR’ as being associated with the word ‘creativity’. However, many brands rely on creative PR campaigns in order to get their messages across to their audience.

And let’s face it: if a campaign isn’t creative, is it even worth engaging with?

In its latest infographic, media update reveals three reasons why creativity is key in PR.

3. Understanding the POPI Act: 10 FAQs answered

“All companies will be affected by the POPI Act, but in particular, companies that deal with a large amount of personal information — think banks, insurance companies, medical aids, etc.”
The POPI Act was enacted in 2013, but has yet to be put into practice in South Africa. Its impending implementation has sent many business owners and marketers into a frenzy to ensure that their practices do not contradict the Act.

media update answers some of the most frequently asked questions about the POPI Act to make sure you are 100% ready for the implementation.

4. Infographic: Five elements for creating unbeatable content

“Great content stands out from the crowd. You know those emails or newsletters you get from a business that you rush to read, or the ones that genuinely make you smile? That’s the kind of content we’re going for here!”
In the digital age, consumers can find content literally anywhere — so why should they read yours?

It isn’t easy to constantly create new, fresh and exciting content for readers. But luckily, there are some elements that can take your content from being ‘good’ to being ‘great’!

media update explains five elements that will take your blog content to the next level.

5. 10 phrases made popular by social media

“If you thought ‘bae’ was the place where ships dock at the beach, and ‘salty’ is when too much spice has been added to your food, then you might be in trouble.”
Feeling like your social media terminology is not ‘on fleek’? If you’re feeling a bit ‘salty’ about your terminology — and if you had no clue what you just read — then it might be time for you to brush up on some of the terms and phrases made popular by social media.

Luckily, media update has all the information you need to ensure you know the lingo. This articles defines 10 of the terms and phrases that have been made popular by social media.

What are your thoughts on this week’s trending stories? Share your thoughts with us in the comments section below.

Want to stay up to date with the latest news? Subscribe to our newsletter.

In 2019, social media is more than just a way to reach people — it’s an integral part of any marketing, PR or sales strategy. Discover some of the most important stats from The state of social intelligence 2019 survey.