Ah, we are so glad that you asked! Sit back and enjoy a quick sticks read as
media update's Robyn du Preez gives the 101 on everything media monitoring-related — swift squiz style!
What is it?
This solution tracks a brand or business's
media coverage on various
traditional,
editorial and
digital channels, including:
- print
- broadcast
- digital media, and
- social media.
What does it do?
With the introduction of
Big Data came a new need to monitor
brands,
strategies and their
success rates. It also introduced new areas in which to investigate this.
Without modern monitoring tools, businesses would simply
not be able to track all the information that is relevant to them today.
This is why the best media
monitoring companies utilise AI, machine learning,
natural language processing and
sentiment analysis to best sort through mass amounts of data.
Clients then have instant access to the
keywords and
mentions that they require.
It can be used to:
- track news releases
- assist with campaign ROI measurement
- gain insight into popular topics and trends relevant to the brand or industry
- find information about and compare with competitors
- benchmark performance
- manage brand reputation
- gather industry intelligence
- better understand the strengths and weaknesses of corporate communications, and
- identify new business opportunities.
Why consider it?
The solution offers various
benefits. The tools will significantly benefit, among others:
It catches
brand mentions and
proves ROI, as well as helps brands to
stay relevant in their respective industries.
Got any questions about media monitoring that we have not answered here? Jot them down in our comments section and we will get back to you!
We get you: This simply wasn’t enough, was it? Well, thankfully we got some friends in high places on the subject at hand! Check out Newsclip Media Monitoring's article, The essential guide to media monitoring, for more deets.
*Image courtesy of Canva