Ever heard the phrase, "learn from the best"? In PR, that's more than just good advice — it's strategy. Venelize de Lange from media update explores what budding PR pros can learn from industry professionals and why mastering the basics is the key to long-term success.
As we well know, there is value in revisiting what makes the great great. And, while there's no single path to becoming a successful PR professional, there are pros that have paved the way with timeless wisdom.
By taking cues from those who have mastered the art of influence and authenticity, today's PR professionals can build stronger brands, more human connections and ultimately a lasting impact.
So, here are three quotes from the pros that highlight key lessons which remain relevant for anyone in the industry today:
1. Credibility Is More Powerful Than Advertising
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” — Richard Branson
Audiences today are ad-weary. They are looking for proof, not polish. A well-told, earned media story — especially backed by facts and authenticity — can deliver a more lasting impact than even the biggest ad spend.
2. Technology Changes, People Don't
“Social media is about sociology and psychology more than technology.” — Brian Solis
Platforms will always evolve, but the human need to connect, belong and be heard? That forever remains a constant. Effective PR isn't just about staying on top of trends; it's about understanding human behaviour and using digital tools to meet people where they are.
3. Relationships Are Your Greatest Currency
“If you believe business is built on relationships, make building them your business.” — Scott Stratten
PR is, at its core, relational. Trust is built over time through small, consistent actions. Whether it is with journalists, clients, or communities — the strength of your relationships will determine how powerful your results will be.
Yet, learning from the best in the business isn't about pressing ‘copy' and ‘paste'. It is, however, about applying timeless principles with your own voice.
In a field built on trust, clarity and connection, that's what sets real PR pros apart.
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*Image courtesy of Canva
**Information sourced from Growth Hackers