Saudi Arabia's public relations industry is undergoing a fundamental shift driven by artificial intelligence — no longer merely a supporting tool, but a central force in strategic planning and impactful messaging, says W7Worldwide.

APO Group, the pan-African communications consultancy and press release distribution service, has introduced WhatsApp into its distribution ecosystem. By leveraging Africa's most widely used messaging app, APO Group aims to enhance the speed, reach and accessibility of reliable news. 

Marketing has undergone a profound transformation. In an era where content is consumed in micro-moments, the divide between media and creative has never been more costly. The days of traditional advertising, where media and creative worked seamlessly together, seem almost nostalgic, says Koo Govender, Chief Executive Officer of Publicis Groupe Africa.

Pnet, an online recruitment platform, has revealed a new brand identity that brings fresh icons and a friendlier feel to the platform. The transformation aligns the look and feel of Pnet more closely with its parent company, The Stepstone Group.

The Cannes Lions International Festival of Creativity has announced its 2025 Young Lions winners. Turkey has taken home its first-ever Gold in Marketers, and Guatemala has won for the first time with a Gold in Film.

The first pairs of donated running shoes from Discovery Vitality's 'Give2Move' initiative has been handed over to verified beneficiaries aged between 13 to 30 at an event hosted at the Afrika Tikkun Wings of Life Centre in Diepsloot. 

The City of Johannesburg, in collaboration with Breathe Cities, has launched an initiative that supports 14 cities in reducing air pollution. The #PauseAndBreathe activation aims to inspire public support and bridge the gap between concern and awareness. 

Motsepe Advertising has announced that it has been awarded Top Media Agency at the 2025 Top 16 Youth-Owned Brands Awards (YOBA), an honour that celebrates South Africa's most impactful youth-led brands across 16 industries.

We're living through a seismic shift in how people search — and how brands get seen. Search engines no longer just deliver links. Increasingly, they generate direct answers. And the real disruptor here isn't just generative AI, says Ronelle Bester, Founder and Account Director at Red Ribbon Communications.

The South African Breweries (SAB) and the South African Rugby Union (SA Rugby) have announced a long-term Event Partnership Agreement, which sees SAB become the official and exclusive event delivery partner for all SA Rugby events.