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How to use simple language to amplify your writing

How to use simple language to amplify your writing

Media

It doesn’t matter what dialect you’re writing in — it could be English, isiZulu or Afrikaans — there’s always a simpler and better way to express yourself. media update Nakedi Phala reveals why simplicity is the ultimate form of sophistication when it comes to writing in plain language.

 
Writing
writing style
language
content
media content
voice

The benefits of social media activity tracking

The benefits of social media activity tracking

Social

Social media activity tracking is like the best thing since sliced bread! The only question is: How can brands actually measure the benefits? media update’s Nakedi Phala investigates.

 
Social media activity tracking
social media tracking tools
social media monitoring
social media tracking

Surviving the third-party cookie-pocalypse: A Q&A with Ryan Sauer

Surviving the third-party cookie-pocalypse: A Q&A with Ryan Sauer

Marketing

Disappearing third-party cookies are promising to put the power back in the user’s hands when it comes to their privacy. And when it comes to Google and its digital tools, the impact it will have on the online marketing space could bring on some challenges for brands. Here's what to expect.

 
Disappearing third-party cookies
google sandbox
Ryan Sauer
King James digital
digital marketing
online marketing

Shifting from tatters to TAT: Managing a PR crisis

Shifting from tatters to TAT: Managing a PR crisis

Publicity

When a crisis strikes in PR, it's important to get everything back on track as soon as possible. This is where turnaround time (TAT) plays a vital role — by keeping your client, team and the public informed throughout. This, in turn, secures your brand's reputation and keeps the public trust intact.

 
PR crisis
PR crisis management
Turnaround time
PR professionals and crisis management
PR pro and TAT

Five social media trends you should know about

Five social media trends you should know about

Social

Social media always has something trendy unfolding — from tools and features to generally just how people use these developments. We did some digging to find you the latest social media trends that have the whole social space buzzing!

 
Social media trends
social media developments
social media Apps
hashtags
social media
QueenB
Pearl Modiadie

Three reasons why brands should support competitors

Three reasons why brands should support competitors

Marketing

Supporting your competitors as a brand in the marketing industry is vital if you want to succeed in the current economic climate. Now, this doesn’t mean you should give your strategies away. When it comes down to it, it’s all about reaping the benefits of good sportsmanship. Here’s why.

 
Why brands should support competitors
support competitor brands
brands supporting each other
supporting competitors in business

Baby Boomers, here's how you can approach influencers

Baby Boomers, here's how you can approach influencers

Marketing

Word on the street is that Baby Boomers don’t trust social media influencers, and although this may be true, there is still a way for this generation to reach these individuals. Boomers, you’ve got the knowledge, experience and business acumen — now it’s just time to take on a different approach.

 
Baby Boomers and influencer marketing
marketing to baby boomers
influencer marketing strategy
boomers and social media influencers
baby boomers don’t trust influencers
baby boomers influences

Why you should let social media track your online activity

Why you should let social media track your online activity

Social

Social media users have long been concerned about their data and privacy — especially when it comes to hitting that ‘allow’ button on pop ups and add-ons. Although this concern has its roots in rational findings, it might be time to look at things in a different light.

 
Social media activity tracking
Social media activity
Social media tracking
Support local business
Local businesses

The spin cycle: PR is more than spinning a story

The spin cycle: PR is more than spinning a story

Publicity

Spin PR is likely the first thing that comes to mind when you think of the public relations industry. However, mending a client’s reputation is far more complex than merely twisting a story to fit a certain narrative.

 
Public relations
spin PR
dangers of spin public relations
spin PR examples
crisis communications
reputation management
crisis management

How to become a stellar copywriter

How to become a stellar copywriter

Media

Being a steller copywriter takes discipline and a lot of creativity if you want to produce better copy than the previous time. So, how can you take your writing from ‘drab’ to ‘fab’? media update’s Nakedi Phala dives in.

 
Copywriter
advertising copywriter
SEO creator
Content writer
content producer
content creator
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