PR professionals are experts in communication, and as the younger generation becomes the primary target audience, they must learn how to effectively communicate with them too. By familiarising themselves with Gen Z and Gen Alpha slang terms, PRs can better tailor campaigns towards this demographic and engage with them more efficiently.

PR events happen all the time. We see influencers going on brand trips or journalists posting events on their LinkedIn all the time. When you see all these events on social media, it is easy to assume that social media posts are the main or only purpose of having a PR event. PR events actually have a lot more to offer brands than just a few Instagram tags.

There are many different types of social media content creators out in the real world — and instead of just breaking down some of the different content creators that exist, I am going to put a face and personality to them — a fictional one, to be more specific.

There are so many different social media platforms out there. Each platform has a different setup, audience and algorithm. That means that success does not look the same on every social media platform. So, how do you determine if you are doing well on the platforms you are using? How do you set social media goals for every platform? Don't worry — we have the answer.

CSI can make a powerful contribution to the results of any brand's PR efforts. However, the true purpose of CSI is not to serve a brand but rather to serve communities. Brands can use their PR to bolster their CSI and make a greater difference.

Generative AI in marketing is a source of excitement for some and worry for others. So, media update spoke with Dr Adam Pantanowitz about how machine learning impacts the marketing industry and its future.

Developing a strong content creation strategy is a vital step for anyone sharing content with a goal in mind. Posting randomly without any direction won't help you achieve your goals, but having a content strategy in place will get you on the right track — and keep you there.

Regardless of whether you identify as a Swifty or not, you have to admit that she is a songwriter of note. While songwriting does involve some musical ability, penning down the lyrics takes some real writing skills. Taylor Swift knows a few things about writing impactful lyrics — so, we took the time to identify the main writing tip in each Taylor Swift era.

Pinterest is more than a social media platform; it is a visual search engine. Users are known to often click on outbound links on the platform. This makes Pinterest a highly effective tool for driving traffic to your blog, especially when it has not been indexed by search engines yet. 

When international agencies come to South Africa, it's always interesting to see how they are going to approach our local market. We know that marketing and advertising in South Africa is — and always will be — a unique experience. So, we wanted to get some insights from the best in the business, a.k.a Raymond Langa from Leagas Delaney.