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10 South African women in marketing you <i>need</i> to know about

10 South African women in marketing you need to know about

Marketing

South Africa plays host to a huge number of incredible women within the marketing sector. While many of them are often talked about, some go unnoticed. So, to celebrate Women’s Day 2020, media update’s Aisling McCarthy has compiled a list of 10 women in marketing that you should know about.

 
Women in marketing
South African women in marketing
Women’s Day 2020

Meet the judges of the 2020 <i>New Generation Awards</i>

Meet the judges of the 2020 New Generation Awards

Marketing

The New Generation Awards is all about celebrating and honouring those who excel in social and digital media in South Africa. media update’s Talisa Jansen van Rensburg spoke to six of the judges for this year’s event and got a glimpse inside their world.

 
New Gen Awards judges
New Generation Awards
Social and digital media awards
New Gen Awards 2020

Why being the first to publish breaking news isn't the way to go

Why being the first to publish breaking news isn't the way to go

Media

Being the first one to publish breaking news has always been encouraged in the world of publishing, but is it really the way to go? media update’s Talisa Jansen van Rensburg takes a look at why being late to the party might be more beneficial to your business.

 
Breaking news
breaking news don’ts
why not to break the news

Three tips to becoming an immaculate copywriter

Three tips to becoming an immaculate copywriter

Marketing

A copywriter always needs to be geared to whip up ideas for ads at any time. As the world keeps moving and changing, it’s important to keep a sharp eye on the social, economical and political spaces for crisp, fresh ideas for copy.

 
Copywriter
Advertising copywriter
Marketing copywriter
Content creator
SEO creator
Content marketing

Turns out, readers <i>will</i> fund quality journalism

Turns out, readers will fund quality journalism

Media

Despite the naysayers, there really is hope for online media. While advertising revenue may be drying up, it turns out readers are still willing to pay for quality journalism. media update’s Aisling McCarthy takes a look at this exciting revelation for the publishing industry.

 
Journalism
online media
donation models
subscriptions

A glance into the media profession: A Q&A with Karabo Ntshweng

A glance into the media profession: A Q&A with Karabo Ntshweng

Media

At a glance, a career in the media industry might seem like a walk in the park. However, to be a top class media practitioner, there are many elements that go into making you stand out.

 
A career in media
media profession
4IR in media
Broadcast media
Social media specialist
Content strategist.

100 words or less: Three ways to protect your brand online

100 words or less: Three ways to protect your brand online

Publicity

Online reputation management has become a necessity as our society becomes more tech-driven and brands continue to venture into the online space. As beneficial as digitising your brand may be, it comes with its fair share of risks.

 
Reputation management in PR
brand protection strategy
online reputation management

Infographic: Think like a journalist to ensure PR success

Infographic: Think like a journalist to ensure PR success

Publicity

As a PR professional, you know the importance of creating press releases that will provide important insights to relevant audiences. Thinking like a journalist will help you with the creative process, making sure your press release isn’t missed by publications!

 
PR and journalism
Journalist and PR
think like a journalist
thinking like a journalist

Smarketing — What’s that all about?

Smarketing — What’s that all about?

Marketing

Smarketing — or sales and marketing — teams are often seen as two separate entities within a business. However, these departments really are two halves of the same team, one that is geared towards generating revenue.

 
Smarketing
What is smarketing
smarketing definition
marketing
sales

Three ways to avoid creating fake news

Three ways to avoid creating fake news

Media

Creating and sharing fake news is easier than ever before, with many people taking content that they see on social media platforms to be the truth, and nothing but the truth. Therefore, it’s high time that content creators and writers take full responsibility for the content that they put out there.

 
Fake news
avoid creating fake news
avoid fake news
how to stop fake news
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