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Marketing in the age of algorithms

Marketing in the age of algorithms

Marketing

Marketers — if you don't adapt, you will fall behind! Developments in technology have always had an influence on the way that you market. Whether you see it as a friend or a foe, technology is here to stay. So, here is a breakdown of the good, the bad and the ugly of marketing in the era of algorithms!

 
Marketing
Algorithm
Algorithmic marketing
Polarisation
shadowban
technology
Marketing strategy
Data collection
Consumer insights
Consumer engagement
Reach
Ideology
Consumer viewpoint
Good
Bad
Ugly
Modern marketing

TikTok for businesses: a Q&A with Hayley Owen-Watters

TikTok for businesses: a Q&A with Hayley Owen-Watters

Marketing

TikTok is quickly growing to be one of the most popular social media platforms. It gives users everything they want: snackable, fun and informative content that fits seamlessly into a video format. This is exactly why brands need to capitalise on this booming marketing opportunity.

 
TikTok
Tiktok for business
TikTok business
business TikTok
benefits of TikTok for business
how to use TikTok for marketing
is TikTok good for business
TikTok marketing

The type of reporting that journalists should do for Gen Z

The type of reporting that journalists should do for Gen Z

Media

As Gen Z enters the news consumer space, journalists have to alter their reporting strategies to fit the needs of a digitally versed, sceptical and 'woke' group of people. Want to find out how exactly these characteristics have influenced — and will continue to influence — journalism? Then read on.

 
Gen Z
Reporting for Gen Z
Journalism for Gen Z
how to report to Gen Z
Gen Z journalism
Journalism
younger generation journalism
Gen Z media consumption

Five tips on how to be a great blogger

Five tips on how to be a great blogger

Media

Is there a certain topic that you are super invested in, but it doesn’t really relate to the work that you do? Or do you have this urge to just write and tell stories to anyone who might benefit from reading them? Or, do you simply want to make a living out of blogging? Then you need to check out these five tips on how to be the best in the game.

 
Bloggers
Blogging
Blog
Blogs
Fantastic blogger
How to be a great blogger
Tips on how to be a blogger
Ways on how to be a great blogger
Blogging tips
Blogging trends
Writing blogs
How to write
How to write blogs
How to write a blog
How to become a blogger
How to blog

The bright side of bad press

The bright side of bad press

Publicity

We've all heard the saying, 'There's no such thing as bad press’ one too many times. This begs the question: How can bad publicity benefit anyone? Well, you'd be surprised how being at the centre of a crisis can actually raise brand awareness and keep your brand on the tip of everyone's tongue.

 
PR
publicity
PR Tips
Bad publicity
bad PR
there’s no such thing as bad publicity
no such thing as bad press
bad PR examples
negative publicity examples
bad PR is good PR
any press is good press

What does being 'shadowbanned' mean? In 200 words or less

What does being 'shadowbanned' mean? In 200 words or less

Social

Are you shadowbanned? Wait … what does that even mean? Well, to find out, you would first need to understand the complexities of this term and know why it could happen to you. Desperate to learn more? media update’s Taylor Goodman reveals what lurks in the shadows here.

 
Shadowbanned
Shadowban
Shadowban meaning
Am I shadowbanned
Shadowban Instagram
Instagram shadowban
TikTok shadowban
Twitter shadowban
Why am I shadowbanned
What is shadowbanned

Why SA businesses should become more data-driven: a Q&A with Jason Basterfield

Why SA businesses should become more data-driven: a Q&A with Jason Basterfield

Marketing

Data gives businesses valuable insights into what they require to grow and further drive their profits. Additionally, it allows them to be more calculated when it comes to developing strategies and making decisions. Want to find out more about the benefits of being a data-driven business? Then let's dive in.

 
Data-driven
Data-driven business
Data-driven strategies
How businesses could benefit from being data-driven
The benefits of being data-driven
South Africa
South African business

Youth, marketing and e-sports: a Q&A with Ashton Muller

Youth, marketing and e-sports: a Q&A with Ashton Muller

Marketing

Marketing efforts constantly need to change and adapt to the needs of their consumers. With e-sports continually growing and the youth still enjoying it, marketers need to take a closer look at how they can get involved in this area. Chatting to e-sports guru Ashton Muller is media update’s Talisa Carlson.

 
Marketing and e-sports
Marketing
esports
E-sports
E-sports in marketing
Marketing in e-sports
Esports
Gaming
Youth and esports
Esports and the youth
Ashton Muller
How to market to the youth
Marketing tactics
Target audience
brand adcovacy
marketing strategy
brand awareness

Five freelancing professions in media [Infographic]

Five freelancing professions in media [Infographic]

Media

Freelancing offers media professionals the flexibility of working on whatever projects they choose — whenever and wherever. Additionally, many of these professionals enjoy freelancing because their income isn't fixed. Instead, it is measured by their productivity. Want to find out what options are available to freelancers in the media space? Then read on!

 
Freelancing
Media freelancing
Types of freelancing jobs in media
Media freelancing jobs
freelancing gigs
gigs in freelancing
freelancing jobs
media
infographic
infographic on the media industry

Crisis control — when your plan hits the fan

Crisis control — when your plan hits the fan

Publicity

PR pros, you've all probably had that light bulb moment that you imagined would take your brand from rags to riches. It turns out though that consumer perception can bite you in the bee-hind! So, when the light bulb fuses and you are no longer in control, here is how you can handle the crisis like a pro!

 
PR
PR pro
Public Relations
Responsibility
PR campaigns
Media presence
Campaign awareness
PR integrity
Crisis control
Transparency
Sentiment analysis
Social media
Consumer perception
Brand collaboration
Employee satisfaction
Consumer needs
Brand trust
Brand strategy
Campaign strategy
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