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Influencer marketing versus influencer mentions — in 300 words or less

Influencer marketing versus influencer mentions — in 300 words or less

Social

Influencers and social media are relatively new additions to the marketing and PR space. Marketers often group influencer marketing and influencer mentions together, despite their distinct differences. We've broken down some of the contrasts between the two, from compensation to control and results. If you want to know more, this is the article for you!

 
Influencers
Influencer marketing
Influencer mentions
Paid brand partnerships
How does influencer marketing work
How to collaborate with an influencer
How to incorporate influencers into marketing
Advantages of influencer marketing
Organic reach

Unlikely brand collabs and why they worked

Unlikely brand collabs and why they worked

Marketing

The biggest challenge marketers face is trying new things, and seeing what works and what doesn't. This is where brand collaborations come in! We know that when two brands who do the same thing collab, it isn't always exciting, but when two brands who have absolutely nothing in common collaborate, that grabs everyone's attention.

 
Unlikely brand collabs
Brand collaborations
Unlikely brand collabs and why they worked
Unique brand collaborations
Types of brand collaborations
Successful brand collaborations
Unexpected brand collaborations
Dolce & Gabbana X Smeg
Clinique X Crayola
Heinz X Absolute
Charlotte Tilbury X F1 Academy
Marketing tips

When art and journalism collide

When art and journalism collide

Media

Media in general is a vast and somewhat vague concept. And, there are multiple ways in which the media and art overlap. Art and journalism can sometimes feel like an oxymoron. With all of this being said … what has art's journey into the media space looked like over the years?

 
Journalism
Art
Art journalism
How art and journalism-related
Using art in journalism
The difference between art and journalism
The first Illustrated Newspaper
The first photograph in a newspaper
The first photograph in a magazine
The first photo magazine cover
Comic
Cartoons
The first comic
The first published cartoon
Published photographs

How to get started as a PR freelancer [Infographic]

How to get started as a PR freelancer [Infographic]

Publicity

Becoming a freelancer can be daunting, especially if you have no idea where to start. But with the right mindset and plan, getting started can be a walk in the park. Every PR has their own unique set of skills, and if you are a PR pro moving to the wonderful world of freelance, then you've come to the right place!

 
How to get started as a PR freelancer
PR tips
Tips for PRs
PR Freelancer
Becoming a PR Freelancer
How to become a PR freelancer
Freelance PR consultant
Public relations freelancer
Starting a PR freelance business
PR freelance tips
Building a PR freelance career
Freelance PR jobs
PR freelancer guide
PR consulting for freelancers
PR consultant

How to detoxify your social media feed [Infographic]

How to detoxify your social media feed [Infographic]

Social

Is your social media feed feeling a bit toxic lately? Most people use social media as a way to destress and connect, but often our feeds are not feeding us anything positive, and everything can seem all doom and gloom. If that's the case for you, it may be time to 'detoxify' your feed! 

 
How to detoxify your social media feed
Cleaning up your social media feed
Social media and mental health
Social media tips
Mental health and social media
Managing your social media feed
How to create a positive social media feed
How to get rid of toxic posts on social media

How to create TikTok ads that don’t feel like ads — in 300 words or less

How to create TikTok ads that don’t feel like ads — in 300 words or less

Marketing

TikTok is obviously one of (if not the biggest) social media platforms at the moment. So naturally, marketers are doing the most for TikTok ads. The problem is that TikTok users scroll past ads. That is why marketers need to create ads that don't feel like ads. But how? 

 
Marketing
TikTok ads
Social media ads
Social media marketing
How to create a TikTok ad
How do you make ads that don’t feel like ads
How to make an ad not look like an ad
How do you make an effective ad on TikTok
What is the alternative to TikTok ads
Don’t make ads make TikToks
User-generated content
Ads
How to make an effective ad
Marketing tips
Marketing strategies

Diversity and the media [Infographic]

Diversity and the media [Infographic]

Media

Freedom Day is around the corner! And what better way is there than to celebrate this important day and discuss why representation in media matters? Let's uncover how the media can be a player in making sure they are diverse in and out of the workplace.

 
Diversity in the media
Freedom Day
Freedom Day South Africa
Why representation in the media matters
The social responsibility of the media
Why the media should foster empathy and understanding
How the media should challenge stereotypes and misconceptions
The media and representation and authenticity

Five reasons why PRs should fact-check [Infographic]

Five reasons why PRs should fact-check [Infographic]

Publicity

Today is International Fact-Checking Day! It is not exactly a public holiday that people all over the world celebrate with decorations and parties. However, considering how easy it is to spread misinformation, PRs especially might want to celebrate this day with a cake or something

 
Fact-checking
Fact checking
World fact-checking day
International fact-checking day
PR
Public relations
PR fact-checking
Why PRs should fact-check
The importance of fact-checking
Mitigating risk
Credibility in PR
Effective communication in PR
Legal compliance in PR
Ethical PR practices
Maintaining integrity in PR

How to effectively market to women

How to effectively market to women

Marketing

The days of using pink to appeal to a female audience in marketing are long gone. Yet, many businesses and brands still fail to effectively target the demographic that holds the majority of buying power: women.

 
How to effectively market to women
How to market to women
What do women like in advertising
Female marketing
How to target a female audience
Female consumer spending trends
Marketing to women effectively
Breaking stereotypes in female marketing
Targeting specific female audiences
Inclusive marketing strategies
Diversity in marketing teams
Storytelling in female-centric marketing
Empowering women in advertising
Gender-inclusive advertising
Understanding female consumer behaviour

Navigating political journalism

Navigating political journalism

Media

Politics is the name of the game in 2024! With elections everywhere, people are itching to cast their votes. Before ticking a box on the form, they need to decide who they want to vote for. Information is the key to those decisions — and that is where political journalism comes in. 

 
Journalism
Political Journalism
Political Journalists
Journalists
Types of journalism
Ethics in journalism
Ethics in political journalism
Political journalism ethics
Political reporting
Political reporting
What are the ethics of journalism
What do you need to be a political journalist
What is the relationships between journalism and politics
What is the scope of political journalism
How do you become a political journalist
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