With the rise of technology and social media, it’s normal for industry professionals to be curious about the future of marketing and corporate affairs. This is why Saads Abrahams from media update spoke to Dr Fiona Kigen, Head of the Absa Marketing and Corporate Affairs Academy, who shared her insights on the topic.

News photos can be fascinating. It's as if some of them just have that it factor. It might be the photographers' raw talent, but maybe they are just following a few rules to ensure that their photos are intriguing. media update's Joreke Kleynhans explains what makes a good news photo in this infographic.

Social media has made it easy for anyone to share their views on anything they're passionate about — making it more challenging to establish yourself as a credible expert. However, it's still an important factor in your PR strategy. If you want to know how to establish your reputation as a thought leader, media update's Saads Abrahams has the scoop right here!

The Protection of Personal Information Act (POPIA) is a South African law that heavily influences the marketing industry, especially direct marketing. Joreke Kleynhans from media update got insights from David Dickens, CEO of the Direct Marketing Association of Southern Africa (DMASA), on the POPI Act and how it impacts South African brands and consumers.

Radio has been around for such a long time, and to many people it is all the same thing. However, there is a difference between a community radio station and a commercial one. media update's Saads Abrahams is breaking down the differences in our latest infographic!

There are times when PR crises should be met with serious solutions and sombre apologies, and there are times when it's appropriate to approach them more lightheartedly. This can be determined by whether a crisis is defensible or indefensible. media update's Joreke Kleynhans explains the difference between defensible and indefensible PR crises.

If you're trying to build a social media career or just dipping your toes into content creation, let media update's Joreke Kleynhans coach you towards influencer success. This article guides you all the way from setting up your accounts to keeping your audience happy.

Many people don't realise how difficult it is to launch a campaign, and that the most important component to the launch is not the what, but the when. Read on as Saads Abrahams from media update breaks down the science of timing when it comes to launching your marketing campaign.

For some reason, the marketing industry is a mystery for those who don't work in it. Even more so, the tech marketing industry. media update's Joreke Kleynhans got career advice and other industry insights from one of the top women in tech marketing: Mathabo Sekhonyana.