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A Guide To Employee-Generated Content

A Guide To Employee-Generated Content

Social

By now, you have seen at least one Employee-Generated Content (EGC) video on social media. This trend has gotten so big that even people who aren’t chronically on TikTok like me get to hear about it. Before you decide to create your own EGC, you will want to check out our guide below.

 
Employee-Generated Content
Employee office content
Employee content
Office social media posts
Funny office videos
Office TikToks
How to create Employee-Generated Content
A guide to employee-generated content
Why is employee-generated content popular
How did employee-generated content start
LuxeGen
SheerLuxe
Me and B
Semrush

How to Time Your Rebrand for Maximum Success

How to Time Your Rebrand for Maximum Success

Marketing

Brands also like shopping for new outfits! After some time in existence, every brand will need a rebrand at some point. It's important to take it on at the right time, though. That's why this article gives you the perfect guide to when your rebrand will be most successful.

 
How to rebrand
How to know it’s time to rebrand
When is the right time for a rebrand
How to ensure success on your rebrand
How to rebrand successfully
Rebranding
Branding
Brand image
Changing brand image
Brand colours
Brand colours
Brand colors
Brand slogan
Signs you need a rebrand
Does my business need a rebrand
Business rebrand

Sadvertising — In 300 Words or Less

Sadvertising — In 300 Words or Less

Marketing

Have you ever found yourself crying because of an ad? It is okay... You don’t have to answer out loud. Just know that you are not the only one. Some ads are really, really sad. Some marketers go out of their way to evoke true emotion through advertising. This is a little technique called sadvertising.

 
What is sadvertising
Sadvertising
The purpose of sadvertising
Sad advertising
Why do marketers want to make people sad
Why do brands create sad adverts
Why do brands create sad ads
Sad ads
Emotional marketing
The reason for emotional marketing

The South African Freelancer Conundrum: How Much Do I Charge? — A 2024 Update

The South African Freelancer Conundrum: How Much Do I Charge? — A 2024 Update

Media

Are you thinking of starting your freelancing journey? Or maybe you've already taken the leap? Wherever you are in your freelance journey, knowing how to charge your clients is probably one of the biggest hurdles you will face. That's why we have got some updated rates from The Southern African Freelancers' Association to help get you on the right track!

 
The South African freelancer conundrum
How much do I charge?
South African Freelancers
Freelancing
Freelancing prices SA
South African Freelancers’ Association
SAFREA
Freelancer rates in South Africa

How PR Makes the Communications World Go Round — In 300 Words or Less

How PR Makes the Communications World Go Round — In 300 Words or Less

Publicity

Every year on July 16th, the industry celebrates World PR Day. This day recognises the hard work of PR professionals and the difference they make to various parts of society. Today, media update and this article are celebrating PR. Scroll on to read our reasons for loving the practice. 

 
Public relations
PR
World PR Day
Communications
The communications industry
The importance of PR
Why PR is irreplaceable
How PR affects a brand
What is PR
Why brands need PR
The importance of PR
What PR is used for
What is PR used for
The purpose of PR

How to Make Money on TikTok — in 300 words or less

How to Make Money on TikTok — in 300 words or less

Social

If you have TikTok, chances are that you spend a lot of time — or at least more than you should — on the app. That means you often see people who managed to make TikTok content creation their full-time job. It sounds like a pretty good side hustle. But how do you monetise TikTok? 

 
TikTok
TikTok tips
How to make money on TikTok
How much does TikTok pay for views
How to get paid for making content
How to monetise TikTok
Monetize TikTok
Monetise TikTok
How to join the TikTok creator fund
TikTok creator fund
Can you join the TikTok creator fund in South Africa
Who can join the TikTok creator fund
How to make money on TikTok in South Africa
How many followers do you need to make money on TikTok

Marketing and Analytics: a Q&A with Sizwe Dlamini from The Hive Group

Marketing and Analytics: a Q&A with Sizwe Dlamini from The Hive Group

Marketing

Marketing involves much more than simply coming up with eye-catching strategies to promote your brand. It also requires a strong understanding of the technical elements. Analytics is a crucial component in guaranteeing the success of both internal and external marketing efforts.

 
Marketing and Analytics: A Q&A with Sizwe Dlamini
Marketing and Analytics
Sizwe Dlamini
The Hive Group
CRM campaigns
Data-driven CRM campaign
Personalised marketing
Data privacy and marketing
Tech Hive
Data in marketing
Data-driven marketing

How the Digital Age Has Changed Comedic Journalism

How the Digital Age Has Changed Comedic Journalism

Media

Every part of the media has changed in the digital age. From production to distribution and even news content, the journalism industry has seen many doors closed in recent decades. Many have also opened, though. Comedic journalism has seen especially fast growth, and this article explains it. 

 
Comedic journalism
Satire
Comedy in journalism
Funny news stories
Trevor Noah
Dan Corder
What type of news does Trevor Noah do
Types of journalism
Comedic journalism in the digital age
How the digital age has changed journalism
The entertainment function of journalism
The Onion
Is late night shows journalism
Late night talk shows

Behind The Scenes of Podcasting: a Q&A with <i>The Video Store Podcast’s</i> Russell Grant

Behind The Scenes of Podcasting: a Q&A with The Video Store Podcast’s Russell Grant

Media

Have you ever listened to your favourite podcast and wondered how it all comes together? Maybe you found yourself thinking, "I can do that!" We have been there too, so we got all the juicy podcasting insights from someone with an actual podcast. 

 
Podcast
Podcasting
Podcast tips
What it’s like to have a podcast
Should I start a podcast
How to start a podcast
What do you need to start a podcast
Starting a podcast
Podcasting advice
Behind the scenes of a podcast
Managing a podcast
Planning a podcast
Russell Grant
The Video Store podcast
Video Store podcast
The Bioscope Theatre
Bioscope Movie theatre

Seven Tips For A Successful PR Campaign [Infographic]

Seven Tips For A Successful PR Campaign [Infographic]

Publicity

Running a campaign is just another day at the office in PR. However, having an effective and successful PR campaign is where the challenge comes in. It is more than just sending out press releases to all your media contacts and hoping for the best. There are a few lengths you need to go to to ensure that your PR campaigns are top-notch! 

 
Tips For A Successful PR Campaign
Seven Tips For A Successful PR Campaign
7 Tips For A Successful PR Campaign
PR campaign
Public Relations tips
PR tips
PR Campaign Tips
How to run a successful PR campaign
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