Trade shows are a great way to market your business, product or service to a niche audience for a limited amount of time. The whole point is to draw the audience to your station and have them engage with your brand.

Business advocacy on social media is essential to the success of a company. But too often a company overlooks its greatest pool of potential advocates: it's own employees! media update's Emma Beavon shows you five ways how you can encourage employee advocacy on social media.

The evolution of the PR industry has been quite drastic over the past 25 years. The role of PR professionals has evolved, and the rise of influencers has changed the way PR professionals operate and strategise.

Content marketing and brand storytelling are commonly mistaken as being one and the same thing. But it is important to understand that they are not the same and why. media update's Emma Beavon is here to help you distinguish between the two. 

More and more viewers are diverting from traditional television to streaming services such as VIU, Netflix, Hulu and Youtube TV. That is why in-stream advertising offers a great opportunity for brands to advertise their products and services. Ready to learn more?

Freelancers make up a large portion of South Africa’s professional landscape, but what kind of people are they? media update’s Aisling McCarthy breaks down the main freelancer demographics in the country.

When creating web content, relevance should be at the top of your list of considerations. Why? Because this will increase your SEO rankings on Google! Ready to find out more?

Public relations professionals want journalists to know a few things about them! It's easy to just look at your point of view, and accept it to be true, but let's be honest: to be a great journalist, you need to be open to many different sides of a story in order to reach the best conclusion.

Keeping up with the latest trends is really important if you want to stay ahead of your competition. media update’s Talisa Jansen van Rensburg here. I know how busy you are, so here is a little recap on the top stories — short and sweet!

August has been a big month for social media platforms —  from big changes that Whatsapp has planned to new Facebook badges and Snapchat's logo. With all this going on, it can be difficult to keep up — but have no fear, because we've got a quick recap to keep you in the loop.