The PR Power of Podcast Appearances

Podcasts are a goldmine for PRs. If you want to learn how to land, prep and make the most of them, Saads Abrahams from media update is breaking it all down in the article below.

Podcast With A View: Why YouTube Is Your Secret Weapon In Podcasting

YouTube is no longer just a video platform — it is a podcasting powerhouse. Venelize de Lange from media update explains how YouTube can help you maximise your reach and take your podcasts to the next level.

Building Brand Loyalty, Without the Noise — In 300 Words or Less

In 2025, marketers need to know how to connect with customers in meaningful ways — without the fluff. Saads Abrahams from media update is sharing some insights on how to build brand loyalty without the noise.

Six Must-Know Social Media Vernaculars — In 300 Words Or Less

Decode the digital lingo that drives strategy, sparks trends and powers performance with media update's Venelize de Lange as she explains the key social media terms every pro in the field should know.

The Social Media Pyramid: What to Post and How Often [Infographic]

One of the biggest struggles influencers and social media content creators face is what to post and how often. In this article Saads Abrahams from media update is explaining the social media pyramid, which breaks down exactly what you should be posting and how often.

Three Ways to Get More Views on TikTok — In 300 Words or Less

TikTok is steadily becoming the most popular social platform, and for influencers, content creators and businesses who use the platform, it is vital to know what to do to get more views. So, read along as Saads Abrahams from media update breaks down how.

Three PR Tips From Industry Pros — In 300 Words Or Less

Ever heard the phrase, "learn from the best"? In PR, that's more than just good advice — it's strategy. Venelize de Lange from media update explores what budding PR pros can learn from industry professionals and why mastering the basics is the key to long-term success.

Eight Simple Yet Powerful Tips for Better Blog Writing

If your blog disappeared tomorrow, would anyone notice? If your answer is no, then check out this article sharing eight simple yet powerful tips for better blog writing by Saads Abrahams from media update.

Telling Africa's Travel Story: A Q&A With Club Med's Brendah Nyakudya

Travel, storytelling and PR go hand in hand. In this exclusive Q&A, Saads Abrahams from media update spoke to Brendah Nyakudya, the Communications and PR Manager for Club Med Southern Africa, for her insights on telling Africa's travel story.

How You Can Make Your Social Media Strategy Feel Organic [Infographic]

Is your social media strategy just pushing sales and not building connections? Then this is the article for you. Saads Abrahams from media update is breaking down how you can make your social media strategy feel more organic.

Localised Strategy Meets Global Vision: A Q&A With Kelly Jackson

What does modern travel marketing look like and how do you lead it across continents? Venelize de Lange from media update finds out from Kelly Jackson and gives you the inside scoop. 

Everything Vloggers Can Learn From Reality TV: A Guide to Video Editing

Want to edit your videos like a pro? Venelize de Lange from media update explains how reality TVs editing magic can take your vlogs from lackluster uploads to binge-worthy content your audience cant stop watching.

Crisis PR in the Social Media Era — In 300 Words or Less

Social media is instant, which means that the speed of a crisis is also instant. In this article, Saads Abrahams from media update unpacks the real-time nature of social media crises and how PR pros can protect — and even strengthen — brand reputation under pressure.

How to Use Instagram Formats to Guide Followers to Action — In 300 Words Or Less

Still posting content at random and hoping it lands? Learn how to turn casual scrollers into loyal followers with smarter content as media update's Venelize de Lange breaks down when to use Reels, Stories, or Posts on Instagram, and how to match it to your audience's needs.

Five Types of Content Influencers Should Be Posting Weekly

If you are an influencer, or want to be one, and you're not sure what to post on social media, then this is the infographic for you. Saads Abrahams from media update is sharing five content types you should include in your weekly strategy to keep your audience engaged, informed and coming back for more.