Winners of the <i>Social Innovation and Disability Empowerment Awards</i> announced

Winners of the Social Innovation and Disability Empowerment Awards announced

Publicity

R13 650 000 in funding was awarded to twenty finalists at the Social Innovation and Disability Empowerment Awards 2019. The R1.3-million winners included Regenize, a free recycling service, the OptiShunt, a glaucoma device for blindness prevention and Specialised Seating for Disabled Children, which makes custom chair and tray tables.

 
SAB Foundation Social Innovation and Disability Empowerment Awards
Social Innovation and Disability Empowerment Awards 2019
social innovations awards
social issues

Three reasons why PR is a cost-effective option

Three reasons why PR is a cost-effective option

Publicity

Public relations is a cost-effective option for small, medium and large businesses alike. As opposed to marketing and advertising, PR is more about communicating a message to an audience, instead of simply selling a product or service.

 
Promoting using PR
PR credibility
PR as a savvy option

DEFY joins Cupcakes Of Hope to '#BakeADifference'

DEFY joins Cupcakes Of Hope to '#BakeADifference'

Publicity

Defy has asked the South African public to bake a cupcake or post a virtual cupcake on DEFY's website in support of childhood cancer. Individuals can also share cupcakes on social media using '#BakeADifference'. For every engagement received, DEFY says that it will donate towards the organisation.

 
#BakeADifference
Cupcakes Of Hope
Defy
Childhood cancer

The Shoprite group works to prevent childhood stunting

The Shoprite group works to prevent childhood stunting

Publicity

The Shoprite group has announced its investment in several interventions to prevent childhood stunting. The impacts of stunting, according to the food retailer, has left one in four South African children under the age of five with lifelong cognitive, educational and employment challenges.

 
Shoprite
Grow Great Campaign
the silent emergency
childhood stunting

Types of PR: The five you <i>need</i> to know

Types of PR: The five you need to know

Publicity

Public relations is an umbrella term used to describe the many different sectors within the industry. And understanding these sectors will allow you to choose the correct one for your brand.

 
Public Relations
Different type of public relations
Crisis management
Media relations
Public affairs
Community relations
Corporate and social responsibility (CSR)

SamJane Communications wins Firejuice account

SamJane Communications wins Firejuice account

Publicity

SamJane Communications has been awarded the public relations account for Firejuice. Bernard Jansen, founder of Firejuice, described the agency's proposal as 'innovative, with a strong strategic direction'.

 
SamJane Communications
Firejuice
South African public relations
South African marketing agencies

Eight elements of effective PR writing

Eight elements of effective PR writing

Publicity

PR writing is crucial to master; without a well-written, effective campaign, you won't gain the attention that you really need or deserve, says Kristin Savage, writer at BetsEssay Education. Savage says that PR writing spans way past writing correctly — it also means writing in an effective way.

 
PR
PR writing
storytelling
PR target audience

Merck Foundation provides its first Health Media Training

Merck Foundation provides its first Health Media Training

Publicity

The Merck Foundation has partnered with the First Lady of the Kingdom of Lesotho to underscore its commitment to provide healthcare in South Africa. The Merck 'More Than a Mother' campaign aims to raise awareness about infertility prevention, male infertility and define interventions to break infertility stigma.

 
Merck Foundation
Media Recognition Awards
More Than a Mother

Puma Energy and Phillip Kekana empower SA youth to #BeRoadSafe

Puma Energy and Phillip Kekana empower SA youth to #BeRoadSafe

Publicity

Puma Energy and road safety ambassador Phillip Kekana are challenging South Africans to become 'road safety heroes' in their communities. The duo is encouraging South Africans to speak up and post their '#BeRoadSafe Safies' to help reduce distracted driving incidents.

 
Puma Energy
Active Education
#BeRoadSafe
South African road safety
#BeRoadSafe Safies

The Nappy Run™ to raises awareness for children with disabilities

The Nappy Run™ to raises awareness for children with disabilities

Publicity

The annual Nappy Run™ 5km fun run will be taking place on National Children's Day, which falls on Saturday, 2 November at the Johannesburg Zoo. The campaign aims to create awareness of the conditions, violated rights and challenges that are faced by children with disabilities.

 
Nappy Run™ 5km fun run
Johannesburg Zoo
National Children’s Day
children with disabilities
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