PNA has announced that it is supporting CHOC Childhood Cancer Foundation's Flip Flop Day. The initiative is an annual fundraising event that is held to raise funds for the CHOC Childhood Cancer Foundation.

Offlimit Communications (OLC), a through-the-line agency, has announced that it has bolstered its in-house digital and public relations divisions. The digital and social media division will now offer an array of services.  

Vodacom has announced that it has zero-rated its Bright Sky SA app, which was launched in November last year. This ensures that Vodacom users will not incur any data costs when downloading the app or accessing many of the referral links to GBV support services found in the app.

Measuring a PR campaign’s success is impossible if you don’t know which metrics to look at. Luckily for you, we are here to outline exactly which metrics are most indicative of success and how you can use this insight to better your PR efforts going forward.

Public relations is a must for science communications as some perceive these highly technical fields as hair-raising. PR offers some strategies to make science less intimidating and easy to understand. How, though? 

Going old school with your PR tactics can position you as a leader among a sea of agencies available to potential clients. The benefits that you gain from traditional methods will help you offer your clients something that contemporary competitors probably won’t: true and tested results.

Attention public relations professionals! Do you want to stay ahead of your competitors in 2021? All you need to do is keep abreast of the latest PR trends. Here, media update's Pamela Manzenze shares four of the trends that will be rocking the boat in the PR industry this year.

Public relations professionals frequently face challenging clients, no matter the stage of their career. Often, the best way to deal with tricky customers is to remain calm, listen and be sincere. But there’s more to it than that! Check out these seven tips for handling challenging encounters at the office.

A killer press release headline is not something everyone knows how to write. This seemingly simple task can make or break your chances at securing media coverage for your client.

hoola Modern Agency has announced that it has made a festive donation towards the Kloof and Highway SPCA. The strategic brand, advertising and design agency was able to make a donation of animal food to the value of R6 000.