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The Benefits of Online Media Databases for PRs — In 300 Words or Less
PR pros should always be on the lookout for tools and tips that will make their work more effective. Online media databases have been part of the industry for a while, but some PRs are old-school and prefer having their own lists and updating them manually. If you are undecided about online media databases, learn more about them here!
Writing Tips From Famous Writers
Anyone who is a writer can testify to how difficult it can be to write any piece of work and to write it well. We all have our off days where we struggle to find inspiration to write. That is why we've put together some epic writing tips from some of the best writers in history, to help make your writing flawless.
Features Versus Benefits and Why The Distinction Matters
Effective marketing doesn't just mean talking into the void about your products and hoping people respond. It means making a connection with consumers in a way that will resonate with them the most and ensure that they make a purchase.
How to Add Fun to Your B2B Social Media Content — In 300 Words or Less
We all know that social media is not meant to be serious all the time. Businesses can't just be serious and push product on every post — as this is a sure way to kill your social media growth. So, how does one keep it fun yet professional online?
Blue Ribbon has announced its sponsorship of Re.Bag.Re.Use, a community project that transforms empty bread bags into crocheted, multifunctional items. What began in Hout Bay, Cape Town, has now expanded to Gauteng and Mpumalanga. With Blue Ribbon's support over the next twelve months, this innovative initiative is set to grow even further.
Sasol Energy Marketing and Sales has announced that it is expanding its partnership with youth health non-profit organisation (NGO), loveLife, to address gender-based violence and femicide (GBVF) in KwaZulu-Natal.
Sungrow Southern Africa has announced its role as the principal sponsor for the Powerelec Nigeria Exhibition 2025, set to take place from Monday, 13 to Wednesday, 15 January, at the Landmark Centre, Victoria Island Annex, Lagos, Nigeria.
BrightRock has announced that the Dan Nicholl Golf Invitational, supported by BrightRock and held on Monday, 18 November at The Royal Johannesburg Golf Club, was a resounding success.
In a strong commitment to combat gender-based violence (GBV) and support survivors across the nation, Cell C, in partnership with TEARS Foundation, has taken action to advance gender equality and ensure safety in relationships, homes and communities.
NPO Ladles of Love has launched its biggest annual campaign yet, titled 'Feed the Future' and South Africa is invited to get on board. The campaign aims to provide two healthy meals a day to 8 000 small children in need, as well as their teachers.
In a new step towards making shopping easier and enhancing traffic flow around the centre, Fourways Mall has announced the launch of its latest initiative. As part of the mall's involvement in the Fourways Improvement District, six key traffic lights in its vicinity will soon be connected to Fourways Mall's backup power supply.
Brands that opt to take their communications completely in-house may see short-term balance sheet benefits, but the drawbacks are many and long-term, says Yolisa Pasipanodya, Managing Director at Meropa Communications.
With approximately 95% of new products failing, standing out in today's crowded market is more challenging than ever. Recovering from a product flop requires more than bold ideas; it demands a deep understanding of consumer sentiment and a strategic PR approach, says Emma Rijkers, Business Unit Director at Hook, Line & Sinker.
Henkel South Africa has hosted its inaugural Sustainability Indaba, highlighting that the commitment to a sustainable future has never been stronger. This event brought together industry leaders, Henkel team members and sustainability experts to raise awareness on pressing issues of our time.
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