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Global Brand, Local Heart: Inside McDonald’s South Africa’s Marketing Strategy
From digital-first insights to ethical leadership, Venelize de Lange from media update unpacks how McDonald's South Africa blends global strategy with local storytelling to stay relevant, responsible and loved by fast-food fans nationwide.
Answer Engine Optimisation: How to Prepare Your Marketing for the Chatbot Era
With AI chatbots and voice assistants now being the primary way people search, marketers need to adapt their content to stay visible. media update's Venelize de Lange explores Answer Engine Optimisation and how marketers can use it in a time where AI decides which answers audiences see.
South Africa's Freelance Market Is Growing — Here's What's Changing and How to Seize It
South Africa's freelancing scene is evolving — and fast. Venelize de Lange from media update explores current trends, in-demand skills and emerging opportunities for freelancers who want to stay competitive in 2026.
Everything You Need to Know About Article Schema
Ever heard of article schema markup? Venelize de Lange from media update explains what it is and how it helps writers, from journalists to bloggers, stand out on Google and reach wider audiences.
media update's Top Five Mzansi Ads for 2025
South Africa's advertising industry is buzzing with originality in 2025. Venelize de Lange from media update unpacks the must-know campaigns of the year, revealing how brands are redefining connection and impact.
Five Common PR Faux Pas and How to Avoid Them
PR slip-ups can happen to even the most experienced professionals. Venelize de Lange from media update unpacks five common PR faux pas and how to dodge them before they derail your next campaign.
Why Psychological Literacy is Important in PR
Psychology is not just for the comfort of your therapist's couch. Venelize de Lange from media update explains why psychological literacy is a core competency for PR professionals who must understand how audiences think, feel and behave in a digitally driven world.
BYD Auto South Africa has partnered with the Adopt-a-School Foundation, a partner entity of the Cyril Ramaphosa Foundation in their campaign to bolster mobility solutions for schools in under-served communities, at the Foundation's 16th annual Back to School Party-themed gala.
Momentum Group has announced the winners of its 10th annual Lesedi Awards, marking a decade of recognising employees whose kindness and generosity through volunteering have changed lives — supporting causes and addressing some of the greatest needs in their communities.
As the world marks International Men's Day on 19 November, the Mustadafin Foundation has announced that it celebrates the strength of positive male role models and the importance of guiding young men towards futures built on respect, empathy and purpose.
Discover Sport™, the recently launched sport-tech social media platform, has announced that it is rapidly accelerating its reach and mandate thanks to its 'Discover Sport™ Foundation'.
The Jewellery and Gemstone Association of Africa (JGAA) has announced the launch of its second major competition, 'The Design Dynamic'. Its official media partner in Africa is Jewellery Afrika, publishers of the hybrid B2B2C 'J-ZINE Edit'.
Clover, one of South Africa's most trusted and loved household brands, has reaffirmed its commitment to health and cancer awareness with a R500 000 donation to PinkDrive NPC — South Africa's leading non-profit organisation promoting early detection of gender-related cancers.
Gift of the Givers has announced the launch of Team Gift, a new monthly giving programme powered by BackaBuddy, designed to generate steady and sustainable support for their life-saving humanitarian work both locally and across the globe.
Milpark Education has announced the launch of its Immersive Online (IO) Learning, a new approach designed to reshape the way higher education is delivered and experienced in South Africa.
Tom Goddard, President of World Out of Home Organization (WOO), has said that Out of Home is the last "heroic" medium at the APAC Regional Forum in Seoul, South Korea.
As the world celebrates World Kindness Day 2025 on Thursday, 13 November, FOUR PAWS has announced that it is encouraging communities across the country to extend their compassion to animals in homes, agriculture, and the wild.
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