Independant Media launches its '#MYPROMISE' campaign for SA men

Independant Media launches its '#MYPROMISE' campaign for SA men

Publicity

Independent Media has launched a campaign for South African men to speak aloud a promise to the women and children of South Africa. The campaign aims to unite men and encourage them to work together to make South Africa a better place for everyone.

 
Independant Media
#MYPROMISE campaign
South African men
Social change

How the last two decades have changed the PR industry

How the last two decades have changed the PR industry

Publicity

The evolution of the PR industry has been quite drastic over the past 25 years. The role of PR professionals has evolved, and the rise of influencers has changed the way PR professionals operate and strategise.

 
Evolution of the PR industry
The role of PR professionals
The rise of influencers

Public relations 101: How to introduce your client to the media

Public relations 101: How to introduce your client to the media

Publicity

Most media interactions are surface-based and focus on specific stories or topics of current interest, says Leago Monareng, PR consultant at AceCubePR. He says that public relations and communications professionals usually wait until they have news stories before they contact the media.

 
AceCubePR
media relations
public relations
media standing

Cell C's 'TAGTWD' campaign celebrates SA women leaders

Cell C's 'TAGTWD' campaign celebrates SA women leaders

Publicity

With a 43.8% female representation in the workforce, Cells C is celebrating its 'Take a Girl Child to Work Day®' initiative as it draws to an end for this year.

 
Cell C South Africa
Cell C Take A Girl Child to Work Day
South African Women Leaders

Dear journalists: Here are five things PR pros want you to know

Dear journalists: Here are five things PR pros want you to know

Publicity

Public relations professionals want journalists to know a few things about them! It's easy to just look at your point of view, and accept it to be true, but let's be honest: to be a great journalist, you need to be open to many different sides of a story in order to reach the best conclusion.

 
PR Professionals
PR and Journalism
5 Things PRs want Journalists to know

Entries are open for the 2019 <i>Environmental Media and Environmentalism Awards</i>

Entries are open for the 2019 Environmental Media and Environmentalism Awards

Publicity

The SAB Environmental Media Awards and Environmentalist of the Year have announced that entries for the awards are open. The awards aim to acknowledge members of the South African environmental media, which reports on all current environmental matters across writing, photography, video and audio.

 
South African Environmental Media
SAB Environmental Media and Environmentalism Awards 2019
Environmentalist of the Year Award
SAB Environmental Community Award

Orange Ink expands its business portfolio

Orange Ink expands its business portfolio

Publicity

The owners of Orange Ink have announced the expansion of their business portfolio. Claudia Ferguson and Candice Luis will be co-owners and shareholders of Orange Ink, and Nicole Allman and Caitlin Hawken have been appointed as co-owners and shareholders of a newly established agency, INK&Co.

 
Orange Ink
INK&Co.
South African digital agencies
South African B2B communications agencies

<i>Epica Awards</i> launches a <i>PR Grand Prix</i>

Epica Awards launches a PR Grand Prix

Publicity

The Epica Awards has announced a new PR Grand Prix. The prize will be open to the winners of the PR category, as well as other campaigns with a high level of earned media coverage, at the discretion of the jury.

 
Epica Awards 2019
Epica PR Grand Prix Awards
South African creative communications
South African creative communications awards

<i>OFM’s Own It</i> feature to recognise physical disabilities

OFM’s Own It feature to recognise physical disabilities

Publicity

A new feature on OFM aims to create awareness of (and bring hope to) people faced with physical difficulties. The feature — called Own It — will be broadcast on Thursdays during Enriko Klopper's OFM Nights. The feature will recognise those who face life 'head-on' with physical challenges.

 
OFM South Africa
OFM Nights
Own It
physical disabilities

The death of AVE — PR needs more accurate metrics

The death of AVE — PR needs more accurate metrics

Publicity

Advertising Value Equivalency (AVE) has long been the main measure of success for public relations. The problem is that AVE has been the go-to measurement for PR since the 1940s, but now, almost a century later, it hasn’t quite adapted to the digital nature of the industry. Or has it?

 
AVE in PR
AVE metric for PR
advertising value equivalent
PR metrics
vanity metrics
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