Independent Media has launched a campaign for South African men to speak aloud a promise to the women and children of South Africa. The campaign aims to unite men and encourage them to work together to make South Africa a better place for everyone.

The evolution of the PR industry has been quite drastic over the past 25 years. The role of PR professionals has evolved, and the rise of influencers has changed the way PR professionals operate and strategise.

Most media interactions are surface-based and focus on specific stories or topics of current interest, says Leago Monareng, PR consultant at AceCubePR. He says that public relations and communications professionals usually wait until they have news stories before they contact the media.

With a 43.8% female representation in the workforce, Cells C is celebrating its 'Take a Girl Child to Work Day^®' initiative as it draws to an end for this year.

Public relations professionals want journalists to know a few things about them! It's easy to just look at your point of view, and accept it to be true, but let's be honest: to be a great journalist, you need to be open to many different sides of a story in order to reach the best conclusion.

The SAB Environmental Media Awards and Environmentalist of the Year have announced that entries for the awards are open. The awards aim to acknowledge members of the South African environmental media, which reports on all current environmental matters across writing, photography, video and audio.

The owners of Orange Ink have announced the expansion of their business portfolio. Claudia Ferguson and Candice Luis will be co-owners and shareholders of Orange Ink, and Nicole Allman and Caitlin Hawken have been appointed as co-owners and shareholders of a newly established agency, INK&Co.

The Epica Awards has announced a new PR Grand Prix. The prize will be open to the winners of the PR category, as well as other campaigns with a high level of earned media coverage, at the discretion of the jury.

A new feature on OFM aims to create awareness of (and bring hope to) people faced with physical difficulties. The feature — called Own It — will be broadcast on Thursdays during Enriko Klopper's OFM Nights. The feature will recognise those who face life 'head-on' with physical challenges.

Advertising Value Equivalency (AVE) has long been the main measure of success for public relations. The problem is that AVE has been the go-to measurement for PR since the 1940s, but now, almost a century later, it hasn’t quite adapted to the digital nature of the industry. Or has it?