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The Confidence Quotient: Why Brands are Betting on Self-Esteem
Confidence is the word on everyone's lips — and brands are listening. Emma Mendes from media update explores the surge in confidence-driven marketing, what drives this trend and how brands can tap into its power to connect authentically with audiences.
Hiring Beyond Borders: The Debate Over Foreign Academics at South African Universities
Parliament's warning to universities over foreign academic hiring has reignited debate in the higher education sector. Venelize de Lange from media update explores how the issue is shaping public narratives.
ChatGPT Enters the Ad Game: Everything Marketers Need to Know
Venelize de Lange from media update breaks down how ChatGPT is introducing advertisements, shifting from search to conversation-led brand discovery, and what this means for marketers and AI-driven marketing strategies.
What Startups Get Right (and Wrong) About Marketing: A Q&A With Alex Jukes
Venelize de Lange from media update chats with Alex Jukes about how marketing strategies are evolving alongside culture, the challenges startups face when introducing new technologies and why brands should rethink their reliance on third-party platforms when building audience relationships.
Die Papier Promises a Fresh Voice for Afrikaans Readers
The contemporary news ecosystem faces an era where many media outlets are pivoting away from print operations and shifting entirely toward digital platforms. However, Novus Media (part of JSE-listed Novus Holdings) is making a daring statement to reaffirm authority in the perseverance of print media, as considered by media update's Kiara Ferreira and Venelize de Lange.
From GQ to Billboard Africa: A Q&A With Nkosiyati Khumalo
Billboard Africa's Editor-in-Chief, Nkosiyati Khumalo, chats with Venelize de Lange from media update about editorial strategy, audience engagement and fostering talent in African media.
Redefining Attention in the Creator Economy: A Q&A With Pieter Geyser — Part Two
Venelize de Lange from media update speaks to Pieter Geyser about creator marketing strategy in South Africa, from procurements growing influence to attention-based pricing and sustainable creator revenue models.
Putting Confidence in a Bottle: A Q&A With Anisa Ramdass
As confidence marketing gains momentum, media update's Emma Mendes chats with Anisa Ramdass about how leveraging self-assurance in branding, and embedding confidence into every product message, is paving the way for more authentic brand storytelling.
The South African Freelancer Conundrum: How Much Do I Charge? — A 2026 Update
Venelize de Lange from media update unpacks how South African freelancers can navigate pricing in 2026, by looking at updated benchmarks, common mistakes and practical strategies for setting sustainable rates.
Walmart's SA Expansion Shows Why Retail PR Must Move Beyond Promotions
As Walmart deepens its footprint in South Africa's retail sector, Venelize de Lange from media update considers what this global expansion signals for local PR strategies and earned media storytelling.
FOUR PAWS has announced that Dethroned, the internationally acclaimed documentary exposing the urgent realities facing big cats today, is now available to stream on Curiosity Stream.
The South African Plastics Pact, facilitated by GreenCape, has published its fifth Impact Report, detailing significant strides towards a circular economy for plastic packaging in the country.
The media environment is undergoing rapid transformation, with distinctions between traditional and digital platforms becoming increasingly unclear, says Sasha Kupritz, Owner of TenacityPR.
In a publishing landscape where consumer and B2B titles are shrinking, TFG's magazine portfolio is bucking the trend. Instead of contracting, it's surging rapidly, consistently and against all market expectations.
Africa is not a single market. Global PR campaigns succeed only when brands adapt messaging to local culture, media habits and trusted voices. Copying strategies from elsewhere often fails; campaigns that respect local context truly connect and resonate, says Mamahlatse Marokane from Vault Public Relations.
FOUR PAWS has announced to the public that healthy kidneys are vital not only for people, but also for rescued lions, tigers, leopards and other non-domestic felines.
In a country grappling with persistent youth unemployment, educational barriers and social exclusion, the Salesian Institute Youth Projects (SIYP) is reaffirming its century-old commitment to transforming the lives of vulnerable and at-risk young people and calling on partners to help scale its impact.
Absa has announced that this Mother's Day, Sunday, 10 May, one runner in the Cape Town will drive away in a Chery Vehicle, valued at R279 900, at the Absa RUN YOUR CITY CAPE TOWN.
Towards the end of February 2026, TEARS Animal Rescue, in collaboration with Animal Welfare South Africa (AWS), AfriPaw and TAH, has undertaken a sterilisation campaign called 'Stop the Cycle. Save Lives.', to mark World Spay Day.
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