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Five Common PR Faux Pas and How to Avoid Them
PR slip-ups can happen to even the most experienced professionals. Venelize de Lange from media update unpacks five common PR faux pas and how to dodge them before they derail your next campaign.
Answer Engine Optimisation: How to Prepare Your Marketing for the Chatbot Era
With AI chatbots and voice assistants now being the primary way people search, marketers need to adapt their content to stay visible. media update's Venelize de Lange explores Answer Engine Optimisation and how marketers can use it in a time where AI decides which answers audiences see.
South Africa's Freelance Market Is Growing — Here's What's Changing and How to Seize It
South Africa's freelancing scene is evolving — and fast. Venelize de Lange from media update explores current trends, in-demand skills and emerging opportunities for freelancers who want to stay competitive in 2026.
South Africa Is Turning Purple on 21 November — Here's What Media Need to Know
As the G20 Summit draws near, more and more people turn their profile pictures purple in support of women in South Africa. media update's Venelize de Lange explores what the upcoming GBV shutdown means for ethical, informed media coverage of sensitive issues, and how freelance writers and journalists can write about it.
Everything You Need to Know About Article Schema
Ever heard of article schema markup? Venelize de Lange from media update explains what it is and how it helps writers, from journalists to bloggers, stand out on Google and reach wider audiences.
Global Brand, Local Heart: Inside McDonald’s South Africa’s Marketing Strategy
From digital-first insights to ethical leadership, Venelize de Lange from media update unpacks how McDonald's South Africa blends global strategy with local storytelling to stay relevant, responsible and loved by fast-food fans nationwide.
Want to Change Consumer Habits? Nestlé Did It Through Emotional Imprinting
Marketers often aim to convince, or entice, their target audience through advertisements and campaigns, but what if the real opportunity lies in reshaping behaviour? media update's Venelize de Lange explores how deep consumer insight and long-term strategy can drive lasting change, offering lessons for brands looking to influence consumer habits.
media update's Top Five Mzansi Ads for 2025
South Africa's advertising industry is buzzing with originality in 2025. Venelize de Lange from media update unpacks the must-know campaigns of the year, revealing how brands are redefining connection and impact.
Why Psychological Literacy is Important in PR
Psychology is not just for the comfort of your therapist's couch. Venelize de Lange from media update explains why psychological literacy is a core competency for PR professionals who must understand how audiences think, feel and behave in a digitally driven world.
The Southern Cape Region of the Mercedes-Benz Club of South Africa has announced the exhibition of an exact replica of the 1886 Benz Patent-Motorwagen, the world's first automobile, in celebration of the upcoming 140th Anniversary of the motorcar.
The fifth annual EmpoweringHER Seminar and Business Awards, has been hosted by the Nomzamo Lighthouse Foundation in partnership with the Hollywood Foundation.
Every few months the marketing world latches onto a new trend. Some are refreshing. Some build genuine connections. Then there are those that are simply irritating and difficult to understand from a communication point of view, says Regine le Roux, Founder and Managing Director of Reputation Matters.
bp Southern Africa (bpSA) has hosted its first MINI Car Handover Event at bp Protea Glen, that has aimed at marking a major milestone in the highly anticipated 'Stand to Win a MINI Cooper' campaign.
Amazon has launched sales of real-world products on Roblox for the first time with a new shoppable gaming experience created by game developers, The Gang in partnership with Amazon's in-house creative team.
Krispy Kreme® South Africa has announced that it will be celebrating a milestone this November. On the 25th of November 2015, Krispy Kreme® opened its doors to South Africa with its first store at The Zone at Rosebank.
Wondering how you can gain strategic visibility this December? Venelize de Lange from media update explores how communicators can turn end-of-year downtime into a launchpad for brand positioning and New Year success.
Cricket South Africa (CSA) has announced Crunchyroll, a global leader in anime, as the Associate Team Sponsor to the Proteas Men's series in India, taking place from Friday, 14 November to Friday, 19 December.
Imagine Worldwide Tablet-Based Foundational Learning Programme from Imagine Worldwide in Africa has won the inaugural Global EdTech Prize in the Non-Profits category. The announcement was made at the World Schools Summit at Yasmina British Academy, Abu Dhabi, UAE, on Sunday, 16 November.
Rosebank Mall's 5 km Pink Run, which has taken place on Saturday, 1 November, has drawn more than 3 000 participants, raising R50 000 for the Cancer Association of South Africa (CANSA).
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