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PNA partners with CHOC Childhood Cancer Foundation

PNA partners with CHOC Childhood Cancer Foundation

Publicity

PNA has announced that it is supporting CHOC Childhood Cancer Foundation's Flip Flop Day. The initiative is an annual fundraising event that is held to raise funds for the CHOC Childhood Cancer Foundation.

 
PNA
CHOC Childhood Cancer Foundation
Cancer fundraising
Cancer initiatives
NPOs for cancer

Offlimit Communications expands its offering range

Offlimit Communications expands its offering range

Publicity

Offlimit Communications (OLC), a through-the-line agency, has announced that it has bolstered its in-house digital and public relations divisions. The digital and social media division will now offer an array of services.  

 
Public Relations
Brand Communications
Digital Marketing
through the line agencies
Digital and social media

Vodacom zero-rates its GBV awareness app

Vodacom zero-rates its GBV awareness app

Publicity

Vodacom has announced that it has zero-rated its Bright Sky SA app, which was launched in November last year. This ensures that Vodacom users will not incur any data costs when downloading the app or accessing many of the referral links to GBV support services found in the app.

 
Vodacom
GBV app
Free apps about GBV 2020
GBV app for SA
Vodacom app for GBV 2020

5 essential metrics for measuring success

5 essential metrics for measuring success

Publicity

Measuring a PR campaign’s success is impossible if you don’t know which metrics to look at. Luckily for you, we are here to outline exactly which metrics are most indicative of success and how you can use this insight to better your PR efforts going forward.

 
Measuring public relations effectiveness
PR measurement metrics
PR measurement tools
how to measure a PR campaign’s success.

Four reasons why science needs public relations

Four reasons why science needs public relations

Publicity

Public relations is a must for science communications as some perceive these highly technical fields as hair-raising. PR offers some strategies to make science less intimidating and easy to understand. How, though? 

 
PR in science
PR in healthcare
PR crisis
media law
media ethics
Using PR methods to manage scientific data
scientific data interpreted through PR

The benefits of old school PR in a digitised world

The benefits of old school PR in a digitised world

Publicity

Going old school with your PR tactics can position you as a leader among a sea of agencies available to potential clients. The benefits that you gain from traditional methods will help you offer your clients something that contemporary competitors probably won’t: true and tested results.

 
Old school and PR
PR and old school
PR in a digitised world
digitised world and PR

Four PR trends to focus on in 2021

Four PR trends to focus on in 2021

Publicity

Attention public relations professionals! Do you want to stay ahead of your competitors in 2021? All you need to do is keep abreast of the latest PR trends. Here, media update's Pamela Manzenze shares four of the trends that will be rocking the boat in the PR industry this year.

 
2021 PR trends
PR trends in 2021
PR trends
Trends in the PR industry

Seven PR tips for dealing with difficult clients

Seven PR tips for dealing with difficult clients

Publicity

Public relations professionals frequently face challenging clients, no matter the stage of their career. Often, the best way to deal with tricky customers is to remain calm, listen and be sincere. But there’s more to it than that! Check out these seven tips for handling challenging encounters at the office.

 
PR tips
difficult clients
dealing with difficult clients
tips for PR pros
reputation management
public relations
PR
crisis communications
communications

Three tips for writing a killer press release headline [Infographic]

Three tips for writing a killer press release headline [Infographic]

Publicity

A killer press release headline is not something everyone knows how to write. This seemingly simple task can make or break your chances at securing media coverage for your client.

 
Press release headline
How to write a good press release headline
press release headline writing tips
journalistic techniques
press statement
writing a good headline for a press release

hoola Modern Agency donates to Kloof SPCA

hoola Modern Agency donates to Kloof SPCA

Publicity

hoola Modern Agency has announced that it has made a festive donation towards the Kloof and Highway SPCA. The strategic brand, advertising and design agency was able to make a donation of animal food to the value of R6 000.

 
hoola Modern Agency
Kloof & Highway SPCA
SPCA
Marketing Agency
Advertising Agency
Festive Donation
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