Youth, marketing and e-sports: a Q&A with Ashton Muller

Marketing efforts constantly need to change and adapt to the needs of their consumers. With e-sports continually growing and the youth still enjoying it, marketers need to take a closer look at how they can get involved in this area. Chatting to e-sports guru Ashton Muller is media update’s Talisa Carlson.

Why SA businesses should become more data-driven: a Q&A with Jason Basterfield

Data gives businesses valuable insights into what they require to grow and further drive their profits. Additionally, it allows them to be more calculated when it comes to developing strategies and making decisions. Want to find out more about the benefits of being a data-driven business? Then let's dive in.

What does being 'shadowbanned' mean? In 200 words or less

Are you shadowbanned? Wait … what does that even mean? Well, to find out, you would first need to understand the complexities of this term and know why it could happen to you. Desperate to learn more? media update’s Taylor Goodman reveals what lurks in the shadows here.

The bright side of bad press

We've all heard the saying, 'There's no such thing as bad press’ one too many times. This begs the question: How can bad publicity benefit anyone? Well, you'd be surprised how being at the centre of a crisis can actually raise brand awareness and keep your brand on the tip of everyone's tongue.

Five tips on how to be a great blogger

Is there a certain topic that you are super invested in, but it doesn’t really relate to the work that you do? Or do you have this urge to just write and tell stories to anyone who might benefit from reading them? Or, do you simply want to make a living out of blogging? Then you need to check out these five tips on how to be the best in the game.

The type of reporting that journalists should do for Gen Z

As Gen Z enters the news consumer space, journalists have to alter their reporting strategies to fit the needs of a digitally versed, sceptical and 'woke' group of people. Want to find out how exactly these characteristics have influenced — and will continue to influence — journalism? Then read on.

TikTok for businesses: a Q&A with Hayley Owen-Watters

TikTok is quickly growing to be one of the most popular social media platforms. It gives users everything they want: snackable, fun and informative content that fits seamlessly into a video format. This is exactly why brands need to capitalise on this booming marketing opportunity.

Marketing in the age of algorithms

Marketers — if you don't adapt, you will fall behind! Developments in technology have always had an influence on the way that you market. Whether you see it as a friend or a foe, technology is here to stay. So, here is a breakdown of the good, the bad and the ugly of marketing in the era of algorithms!