Busabout launches ‘The Great Travel Experiment’

Busabout launches ‘The Great Travel Experiment’

Social
Busabout is seeking six social content creators to embark on an all-expenses-paid holiday worth R149 000. Trips will vary from six to 11 weeks, and winners will travel as a duo through the United States, South  East Asia or Europe.
 
Busabout
Instagram influencers
The Great Travel Experiment
social content creators

Social influencers: What’s the deal?

Social influencers: What’s the deal?

Social
Social media influencers have been riding the digital highway for quite some time. But 2019 sees the hype of these ‘Internet celebs’ rise far beyond any marketers expectations. So what’s the deal? Who are these social media-savvy individuals and why are they so popular?
 
Social media influencers
history of influencers
social media celebrities
influencer marketing

Three simple steps to converting Facebook traffic to foot traffic

Three simple steps to converting Facebook traffic to foot traffic

Social
Having a social media presence is crucial in this day and age, says Juben Matthee, digital marketer, The Blue Room. Here, Matthee explains how brands can convert 'Likes' on Facebook into feet in their stores. All it takes is three simple steps!
 
Facebook traffic
Facebook strategy
social media presence
online brand strategy

Why social media needs to be taught in the classroom

Why social media needs to be taught in the classroom

Social
Social media plays an important role in many aspects of our lives — except for one of the more vital parts: education. If digital is the future, why isn’t it being taught to the South African youth? media update’s Christine Gerber reveals three reasons why educators need to include social media in today’s curriculum.
 
Social media education
digital education
education in social media

Catch the latest buzz on <i>media update's</i> new Social Newsletter

Catch the latest buzz on media update's new Social Newsletter

Social
Do you always want to know what the latest social media buzz is about? Well, now you can be in-the-know with media update’s Social Newsletter! Read on to see what’s in store.
 
Social media newsletter
social media news South Africa
social media news 2019

Workplace by Facebook acquires two million paid users

Workplace by Facebook acquires two million paid users

Social
Workplace by Facebook announced that it now has more than two million paid users on the platform. This number does not include Workplace's free tier, or educational or NGO customers on its Workplace for Good program.
 
Facebook
Workplace by Facebook
paid users
Workplace for Good

Social media news you missed: February recap

Social media news you missed: February recap

Social
There has been no shortage of social media news this February. But before we say goodbye to the month of love, we think there are some things you should know: Instagram may be storing your credit card details, LinkedIn unveiled a new feature and Twitter has a few things it wants to ‘clarify’.
 
Social media news
Social media update
Social media news February

First-ever Social Media SA Content Survey is live

First-ever Social Media SA Content Survey is live

Social
The first-ever Social Media SA Content Survey, organised by the IAB in association with Marketing Mix, is now live.
 
Social Media SA Content Survey
IAB South Africa
Marketing Mix
social media survey South Africa

Infographic: You’re hired – Five qualities agencies look for in a social media manager

Infographic: You’re hired – Five qualities agencies look for in a social media manager

Social
There’s no one-size-fits-all solution when it comes to hiring a social media manager (SMM). But there are a few things that agencies keep an eye out for – and we’ve got them in our latest infographic.
 
Social media manager
Social media career
Career in social media
Social media infographic

What to trust: Traditional news outlets or social media

What to trust: Traditional news outlets or social media

Social
Turning to social media as a trustworthy news source has become quite a norm these days, considering that Twitter is the go-to source for breaking news and the fact that YouTube has its very own News channel, which has all the latest updates – from business to sports. The only question is … where does this all leave traditional news outlets?
 
Distrust of social media
traditional journalism
social media news
traditional news outlets
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