User-generated content is being dubbed the ‘new wave’ of social media marketing. No surprises there — it is an interactive way to get consumers to engage with your content and it is essentially free publicity.

Facebook has announced the launch of new tools and programmes for Facebook Group administrators and leaders. The aim of the new features is to make it easier for people to engage, discover and support communities. The introduced elements additionally celebrate the 10-year anniversary of Facebook Groups. 

‘What is the best time to post on social media?’ This has become the age-old question of any marketer utilising social media platforms, says the team at amaSocial. With the world constantly evolving, brands need to keep up with the times — literally. Here, the team reveals the best times to post on some of the most popular social platforms.

How powerful is a hashtag in South Africa? Well, just take a moment to consider that hashtags have entirely disrupted the status quo on social media. These #tags are used to push an agenda, call for social justice, optimise social branding as well as share fun trends with other users. Read on to learn more!

Boutique creative agency SOON has announced that, in celebration of Heritage Day, it has designed a set of playful Instagram filters inspired by the rich cultural traditions of the South African people. Celebrated on 24^th September, Heritage Day is an annual celebration to mark South Africa's diverse culture and heritage.

Instagram has millions of active monthly users and is one of the fastest growing social media apps, making it a marketing goldmine. With this being said, Instagram marketing is not as simple as posting and getting a few likes — it is far more complex.

Social media is a great place to show off the human side of your brand. This is because social platforms tend to be less formal and are filled with users who are ready to be entertained!

When it comes to a social media crisis, you can try your best to prep for it and extinguish the flames while it’s happening, says the team at content management platform amaSocial. However, the best way to prevent a blunder from happening again is to learn from the examples of yesteryear — starting with 2020.

A social media crisis management plan isn’t something to just throw on the back burner and forget about, says the team at content management tool amaSocial. A crisis can strike at any moment, and with new crises constantly on the rise, it’s vital to ensure that your plan is up to scratch.

Social media statistics show South African marketers which platforms are most popular amongst the locals, as well as the exact numbers they need to pay attention to. This allows them to reach out to the right audiences on the right social website. Ready to find out which socials SA’s loves?