The things you have to remember about your social media content are: 1) it’s available to the public, and 2) anything you say can and will be held against you. And if you’re unaware of the law behind social media, you might find yourself in trouble.

In 2019, social media is more than just a way to reach people — it’s an integral part of any marketing, PR or sales strategy. media update’s Aisling McCarthy takes you through the stats that really matter from the 2019 State of Social Intelligence Survey.

Artificial intelligence (AI) has infiltrated every single industry in one way or another — including social media. media update’s Christine Beukes breaks down how these technologies have affected marketers’ social strategies.

If you’re looking for maximum business exposure on social media, then look no further than the blue bird app — Twitter. Twitter interaction takes your business to the next level. Who says ‘no’ to boosting your online corporate image and gaining maximum business exposure? Not you!

The age of information overload has cultivated social media users who are picky and discerning about the content they consume, says Zubeida Goolam, co-founder and creative partner, BrandTruth//DGTL.

When it comes to digital strategy, CMOs should be aware that not all social media platforms speak the same language — in fact, none of them do, says Darren Mansour, founder of So Interactive. 

Nflu#ntial recently conducted a digital survey to gain insights into South African consumers’ social media behaviour and sentiment towards influencers and their content. Here, the team at Nflu#ntial provide their insights.

It’s almost time to bid the month of May farewell, but we can’t say ‘cheerio’ without looking back on the social media news it brought us. Facebook switches up its algorithm for a better viewing experience, Twitter take its retweet function to the next level and Uber Black allows you to opt for silent drives.

When it comes to social media engagement, it’s not about whether you have it or you don’t — it’s about what you know that makes all the difference. media update’s Christine Beukes clues you in on how to write social posts that your audience will want to engage with.

Social media management, a career which barely existed 10 to 15 years ago, is now one of the most important jobs for everyone — from celebrities and charities to clothing companies.