Social media can encourage much-needed creativity in times when the creative juices are running low. Although it has the ability to help you get imaginative, maintaining a healthy balance between real life and online is key.

A digital detox is not just a wellness trend but a necessity in our tech-driven society. Here, media update’s Taylor Goodman unpacks the importance of stepping away from technology with five reasons why you need to do a digital detox.

The way people share content on social media in the year 2020 has evolved. And although this industry has seen many changes over the years, this is the first time that people around the world are spending a majority of their time at home. Read on to learn more!

Pinterest is the go-to app for many users. Whether it’s DIY inspiration or motivational quotes, this platform has a curated collection of images and videos to fill your virtual poster board.

Your brand’s personality on social media is the reason why users either follow your page, or don’t. How you present yourself online is the key to maintaining good relationships with your consumers. And when it comes to South African restaurant chain Nando’s, its personality game is always on point.

June has seen significant updates to the social media landscape. With Tweets becoming audible, Instagram encouraging shopaholics and Pinterest finally meeting its match, no other industry is quite as interesting as social. Take a look-see:

Hashtags are not new on social media, but their increasing value shouldn’t go unnoticed. If you still think the #sign is for checking voicemail messages, we’ve got news for you — you’ve got a lot to learn!

Hashtag campaigns are one of the best ways to gain traction for your brand on social media, says the team at amaSocial. Whether you’re looking to create brand awareness or unleashing a new initiative, these campaigns are bound to make your engagements soar — once you know how to use them.

Humour creates engaging content on social media because when people are happy, they are more willing to engage with content and share it with their friends and family. So if you’re struggling to get engagement on social, and your brand allows for it, being a little bit cheeky might be the way to go!

Creating a social media campaign is easy once you’ve selected the correct hashtags to use, says the team at amaSocial. When you use the right #tags in your social campaign, it’s seen by your target audience, which generates more engagement and leads for your brand.