In most cases, standing still is better than moving backwards. But in the world of stories and posts, negative change is better than no change. This article explains why a regressing social media account has an easier road to recovery than an account where nothing is happening.

By now, you have seen at least one Employee-Generated Content (EGC) video on social media. This trend has gotten so big that even people who aren’t chronically on TikTok like me get to hear about it. Before you decide to create your own EGC, you will want to check out our guide below.

If you have TikTok, chances are that you spend a lot of time — or at least more than you should — on the app. That means you often see people who managed to make TikTok content creation their full-time job. It sounds like a pretty good side hustle. But how do you monetise TikTok? 

Every article titled Social Media Tips contains the sentence, "Don't be afraid to get personal," or, "Show your followers who you really are". While these tips are valuable, this article makes it clear that it is possible to achieve online success without giving away your identity on social media.

Hitting a social media slump can be every social media content creator's worst nightmare — and sometimes, no matter what you try, nothing seems to be working. When it comes to Instagram specifically, there are a few things that you are probably doing to cause the lack of growth. 

The GSMA, a global advocate for mobile operators, has partnered with TikTok, the leading short-form video platform, to enhance digital literacy. This collaboration introduces a TikTok module into the GSMA's Mobile Internet Skills Training Toolkit (MISTT), a comprehensive set of free resources designed to impart essential digital skills.

Annually, 30 June is acknowledged around the globe as World Social Media Day, says Kerry Hayes, senior account manager at Irvine Partners. Hayes adds that the day is dedicated to celebrating the impact that social media has had (and still has today) on how we communicate, as well as how it helps people connect around the world and how it brings people together. 

It is 2024! Seeing brands on social media is no longer a cool or niche thing — it is basically required at this point. But ever since social media users started experiencing ad fatigue on the apps, social media managers have felt lost. Enter employee-generated content. But is it right for every brand? 

By now, everyone knows what a hashtag is; some of us are more fond of them than others. Love 'em or hate 'em, they do serve a purpose. You have to use them correctly, though, which unfortunately a lot of people don't do. That is why we've put together a guide on how to use them effectively!

In 2024, posting videos on social media is crucial if you want to grow your pages. Media consumption trends, methods and accessibility are changing and advancing at a fast rate, and the media space is growing in competitiveness. However, video content can help you overcome these obstacles; here's how!