2019 has been a roller coaster for social media users, with all the changes to their favourite platforms. From Instagram’s ‘hiding likes’ experiment to Facebook announcing that it won’t be fact-checking political ads, what more could 2020 have in store for social media?

November saw big changes for social media platforms —  from Twitter hiding replies, Instagram expanding its hiding like tests and Facebook’s potential changes to its political ads policy. With the end of the year coming, it can be difficult to keep up — but don’t worry, we’ve got you covered.

Facebook is one of the most convenient social media platform to use for business purposes. Whether it’s to promote, advertise or sell a product — Facebook has the elements to help your brand grow.

media update is launching a new feature for its social media posts called '#DidYouKnow'. These posts will be placed on all of our platforms every Friday and the aim is to share fun facts about your company (can you say, #FunFactFriday?).

Both small and large businesses invest a lot of money in developing elaborate social media marketing strategies so that they can build brand awareness, interact with customers and promote their products and services, says writer Kyle Moore. He explains how different industries adopt different social media strategies.

Negative comments are never nice to receive — especially when they’re displayed online for the whole world to see. But, like any healthy relationship, communication is key and it should be no different with people who engage with your online content.

Black Twitter has become a strong community that some brands like Nando’s, Rocomamas and Chicken Licken successfully engage in. But since Twitter can sometimes be unforgiving, many brands are afraid to play in that space. media update’s Nakedi Phala takes you through the streets of Black Twitter and how brands can participate in the community.

Most brands use social media to engage with current and potential consumers. Why not use social media monitoring to track engagements? It’s a tool used to process data about brand, service or business and segmented into a database of important information.

‘How to get more followers’ is one of the most popular topics in social media marketing at the moment. Because, like it or not, people do look at how many followers a brand has in order to decide whether the brand is worth following. But what can you do on social media to gain more followers?

Tumblr is one of those platforms that many companies know about, but they don’t actually spend time on. Big platforms such as Facebook, LinkedIn and Instagram get all of the companies resources, but maybe it is time to stop overlooking an amazing platform that is right in front of you.