Content marketing and brand storytelling are commonly mistaken as being one and the same thing. But it is important to understand that they are not the same and why. media update's Emma Beavon is here to help you distinguish between the two. 

Business advocacy on social media is essential to the success of a company. But too often a company overlooks its greatest pool of potential advocates: it's own employees! media update's Emma Beavon shows you five ways how you can encourage employee advocacy on social media.

Flume has been appointed by Astron Energy as its digital marketing agency. Astron Energy, a supplier of petroleum products in South Africa, commenced the partnership with Flume in July.

The world has gone digital and there's nothing that anyone can do in order to stop it, says Lisa Schneider, managing director of the digital school of marketing. 

Freelancers make up a large portion of South Africa’s professional landscape, but what kind of people are they? media update’s Aisling McCarthy breaks down the main freelancer demographics in the country.

Trade shows are a great way to market your business, product or service to a niche audience for a limited amount of time. The whole point is to draw the audience to your station and have them engage with your brand.

Full service business-to-business (B2B) marketing agency, Demographica, has concluded a significant investment into CSO + Partners, a premium strategic business consultancy. While now forming part of the Demographica family, CSO + Partners will retain its independence and brand.

As we move into the next phase of the digital revolution, data will take an increasingly important role in how brands shape their customer experience and interact with consumers, says Grant Lapping, managing director at DataCore Media.

Asante Blush, an advertising agency, has recently opened its doors in Johannesburg, South Africa. Asante Blush is an all-female led agency with a Level I B-BBEE status.

Public relations professionals want journalists to know a few things about them! It's easy to just look at your point of view, and accept it to be true, but let's be honest: to be a great journalist, you need to be open to many different sides of a story in order to reach the best conclusion.