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5 essential metrics for measuring success

5 essential metrics for measuring success

Publicity

Measuring a PR campaign’s success is impossible if you don’t know which metrics to look at. Luckily for you, we are here to outline exactly which metrics are most indicative of success and how you can use this insight to better your PR efforts going forward.

 
Measuring public relations effectiveness
PR measurement metrics
PR measurement tools
how to measure a PR campaign’s success.

Putting inclusive design at the heart of your brand

Putting inclusive design at the heart of your brand

Marketing

In a world that is becoming more digitised by the day, organisations should have more data and more insights into their customer needs than ever, says Nicky Brand, senior business consultant at Acceleration, a Wunderman Thompson company. Brand says that this should suggest that those with impairments should be more enabled than before, particularly when it comes to communication.

 
Inclusive design
Design in marketing
Customer insights
How to be an inclusive brand
Inclusive branding
Inclusive marketing

Five ways digital media is transforming businesses

Five ways digital media is transforming businesses

Media

Now more than ever before, brands are accelerating their growth through digital transformation. This refers to the process of using new digital technologies in all spheres of the organisation to create new effective operations and remarkable consumer experiences.

 
Digital media
Media
Digital transformation
Business transformation
Digital technologies
Digital’s affect on business
How digital impacts business

Four reasons why science needs public relations

Four reasons why science needs public relations

Publicity

Public relations is a must for science communications as some perceive these highly technical fields as hair-raising. PR offers some strategies to make science less intimidating and easy to understand. How, though? 

 
PR in science
PR in healthcare
PR crisis
media law
media ethics
Using PR methods to manage scientific data
scientific data interpreted through PR

The benefits of old school PR in a digitised world

The benefits of old school PR in a digitised world

Publicity

Going old school with your PR tactics can position you as a leader among a sea of agencies available to potential clients. The benefits that you gain from traditional methods will help you offer your clients something that contemporary competitors probably won’t: true and tested results.

 
Old school and PR
PR and old school
PR in a digitised world
digitised world and PR

Media ethics in the spotlight in SA: What does it mean for the industry?

Media ethics in the spotlight in SA: What does it mean for the industry?

Media

Media ethics has been thrust into the spotlight recently thanks, in no small part, to a SANEF report from the Media Ethics and Credibility Inquiry. Does this mean that media giants are listening?

 
Media ethics
media credibility
political influence in media
editorial policy
SANEF
Sunday Times
ethics
credibility
media
transparency
accountability

Eight trends that will affect online retailers in 2021

Eight trends that will affect online retailers in 2021

Marketing

How customers buy products and services online has changed forever because of 2020’s pandemic, says Craig Bellingham, founder and CEO of Studio[K]irmack. Bellingham says that online retail is now the norm and in 2021 immersive, visual experiences will deepen customer immersion. 

 
Online retails trends
Online retails trends 2021
Online retail
Online retails predictions 2021
Online retail strategies 2021

Why publishers are relying more on readers than ad revenue in 2021

Why publishers are relying more on readers than ad revenue in 2021

Media

Publishers will rely more on readers than ad revenue in 2021. Like many other businesses, online and traditional publishers have had to change their way of doing business in the wake of the Covid-19 pandemic.

 
Publishers
readers
audience insight
sources of income for publishers
ad revenue stats 2021
Marketing strategies for publishers
publishing
online media
new media

Great customer experiences <i>can</i> be manufactured

Great customer experiences can be manufactured

Marketing

Most businesses understand the importance of customer experience by now, says Brent Haumann, managing director at Striata Africa. Haumann says they know that providing a great customer experience can help their organisation stand out from competitors while fostering loyalty and trust.

 
Customer experience
Customer experience strategies 2021
Customer journey 2021
Customer engagement 2021
Building customer loyalty

Six SA creatives to judge at <i>ADC 100<sup>th</sup> Annual Awards</i>

Six SA creatives to judge at ADC 100th Annual Awards

Marketing

The One Club for Creativity has announced six top creatives from South Africa who will serve at the ADC 100th Annual Awards. The event is one of the world's longest-running global competitions celebrating excellence in craft and innovation in all forms of design and advertising.

 
The One Club for Creativity
ADC 100th Annual Awards
ADC 100th Annual Awards judges
design and advertising awards 2021
SA design awards
SA advertising awards
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