MTN Nigeria, a leading ICT company, has announced that it partnered with Audiomack, a music streaming platform, to introduce the Audiomack+ subscription programme. This collaboration aims to provide MTN subscribers with seamless access to premium Audiomack content, uninterrupted streaming, offline downloads and exclusive features through convenient mobile payment options.

After 13 highly successful years in partnership together, Takealot and M&C Saatchi Abel have decided to conclude their relationship. Takealot will conduct a pitch process to appoint a new agency by year-end. 

Sealand has been named a leading sustainability brand at the inaugural V&A Waterfront Neighbourhood Retail Awards. The awards were announced in September at Spyced Restaurant in the Silo District, where Sealand won the Our Better Nature Sustainability Award. 

When international agencies come to South Africa, it's always interesting to see how they are going to approach our local market. We know that marketing and advertising in South Africa is — and always will be — a unique experience. So, we wanted to get some insights from the best in the business, a.k.a Raymond Langa from Leagas Delaney. 

PR is one of those industries that many people think they know; however, it is not just about throwing parties, spinning stories and dodgy politicians. PR is a necessity for brands and businesses to grow, but if you’re just basing all of your PR knowledge on Samantha from Sex and The City, then darling, I am about to blow your mind!

WOO has announced its European Regional Forum theme and speakers. According to the organisation, Europe has overtaken North America in terms of Out-of-Home revenue and one of the key reasons is an increased emphasis on effective creativity.

Marketing as a whole has gone through many changes over the years. There was a time when billboards were a crazy thought, and now we scroll past ads on social media. We often think of digital marketing as the change that happened, but digital marketing itself has evolved as well. 

Toyota South Africa Motors and Publicis Studio One have announced the launch of a new campaign titled 'It's not a bakkie, it's a Hilux'. The advertising campaign for the Hilux range extends across Out-of-Home, print, radio and digital channels, and it aims to remind South Africans that they don't need to own a bakkie but rather a Hilux.

New consumer research by MMR Research has revealed a new generation of drivers of product trial, ranging from 'monotony breaking' to FOMO-fuelled 'thrill-seeking' and the assumption that new products are 'presumed better'. 

Social media platforms have been around for a hot minute now, and they have changed exponentially. Many of us are creatures of habit, and when it comes to social media, we need to grow and change with it — if we want to use it successfully.