According to FNB's Orsheran Singh, "Gamification needs to feel like a natural extension of the brand, not a bolt-on." Joreke Kleynhans from media update spoke to him about different aspects surrounding gamified marketing in this Q&A.

Danone Southern Africa has received a global B Corp Certification, a first for the FMCG sector in South Africa. Hendrik Born, General Manager at Danone Southern Africa, says that given the rise in greenwashing, B Corporation certification has become the gold standard for proving a business's genuine commitment to social and environmental impact.

Most companies think they are listening to their customers because they conduct interviews, collect feedback and compile reports filled with quotes and anecdotes. But true qualitative research isn't about gathering statements — it's about uncovering what customers don't say outright, says Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab. 

We've all felt it — internally and externally. It's the growing trend where ownership is diluted, responsibilities are blurred and successes and failures are often orphaned. This is a problem that, I believe, knows no geographical boundary. It is a problem that is unfolding across global markets, says Bradly Howland, CEO of Alkemi Collective. 

Federal Express Corporation (FedEx), in partnership with Saatchi & Saatchi India, has released a new campaign, reinforcing its commitment to entrepreneurs and Small and Medium Enterprises (SME) across India.

Reach For A Dream has announced the return of Slipper Day on Friday, 30 May, inviting South Africans to 'Do It For The Dreamers' by purchasing a R20 sticker, wearing their slippers and helping to fulfil the dreams of children facing life-threatening illnesses. Reach For A Dream says it's a simple yet powerful way to bring hope and joy to those who need it most.

In today's hyper-fragmented, choice-saturated marketplace, loyalty doesn't just happen, it's engineered. Consumers don't wake up feeling loyal. Loyalty is the cumulative result of smart brand design: showing up in the right moments, creating emotional significance and making repeat buying feel frictionless, says Melanie Campbell, Partner of Group Strategy at RAPT Creative. 

This Earth Day, FoodForward South Africa (FFSA) has highlighted the crucial role that surplus food recovery plays in combating this often-ignored driver of global warming. Highlighting the urgent need to address the fact that one-third of all food produced globally, ultimately goes to waste.

The Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), in partnership with Beautiful Destinations, has launched the Beautiful Destinations Academy, Powered by Dubai — a professional development initiative aimed at setting new, global benchmarks for travel content creation and meeting the rising demand for marketing talent within the tourism sector.

Earth Day is a timely reminder of the environmental challenges we face, and one of the most pressing is water. Water is under pressure in South Africa. In addition to being a water-scarce country, climate change, ageing infrastructure and growing demand due to population growth and urbanisation are making reliable water access uncertain for a growing number of households, says FNB.