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Five important digital marketing trends for SA retailers

Five important digital marketing trends for SA retailers

Marketing

2021 was an interesting year for marketing — more businesses turned to digital to reach new audiences and navigate the new normal as digital media consumption continued to increase, says Dr Ewoudt Cloete, senior manager II at Digital Operations at Game. Cloete adds that retailers specifically were required to adapt and prioritise their digital strategies.

 
digital marketing
digital marketing trends
2022
digital marketing 2022
digital media
digital media concumption
digital strategies
digital strategies. 2022

The 411 on metaverse marketing

The 411 on metaverse marketing

Marketing

'Metaverse this', 'metaverse that' is all one seems to see online these days — and with good reason! Some are calling this the future of the Internet. This, of course, has had a domino effect on the business world and thus, metaverse marketing has been born. But wait … what is this, exactly?

 
Metaverse
metaverse marketing
metaverse and marketing
marketing in the metaverse
metaverse digital marketing

How influencers are being impacted by e-commerce

How influencers are being impacted by e-commerce

Marketing

Using influencers and e-commerce tools together is an ideal way for marketers to build their brand's awareness amongst new, niche audiences, as well as simplify the process of selling products to consumers. So, can this combination create the ultimate digital marketing weapon? Let's find out:

 
Influencers
influencer marketing
marketing
ecommerce
social media ecommerce
social media
Social Media Influencers

The key to successful marketing is speed and creativity

The key to successful marketing is speed and creativity

Marketing

Brands need to be more creative and must respond faster to changes, says Bluegrass Digital CEO Nick Durrant. According to a 2021 survey conducted by Opinium and commissioned by Shaped By, Covid-19 has brought a renewed focus on creativity and bravery amongst senior tech marketers in the United States and the United Kingdom, Durrant adds.

 
Marketing
successful amrketing
marketing tips
marketing strategies
marketing 2022
changes in marketing
creative marketing
creativity in marketing
campaigns
marketing campaigns
camiagn management

Five PR trends to expect in 2022

Five PR trends to expect in 2022

Publicity

The year 2022 will be extremely busy for public relations specialists, as more sectors than ever before are migrating to remote work, says Mkhuseli Vangile, managing director of The Dynaste Communication Firm (DCF). As such, several PR companies will be expected to offer a far broader range of services than in previous years, adds Vangile. 

 
PR
PR trends
PR 2022
pr trends 2022
public relations trends
trends in pr
2022 trends in public relations

Ogilvy PR welcomes Samantha Presbury as its new MD

Ogilvy PR welcomes Samantha Presbury as its new MD

Publicity

Ogilvy PR has announced that it has appointed experienced marketing and communications professional Samantha Presbury as its new managing director. Presbury will be responsible for both the Cape Town and Johannesburg PR offices. She comes to the company from MSL, where she was MD for six years after holding a senior leadership position at Magna Carta.

 
Ogilvy PR
Ogilvy
managing director
MD
Oglivy MD
Samantha Presbury
public relations
public relations appointments 2022
PR appointments
PR news
marketing
marketing and communications

What PR pros can learn from the <i>Mean Girls</i> cast

What PR pros can learn from the Mean Girls cast

Publicity

Dear PR pro, it is time to say "I'm not like a regular PR, I'm a cool PR pro!" With the help from the Mean Girls cast, media update’s Talisa Carlson is here to tell you that you can reach all your goals because the limit does not exist! Ready to step into the world of the 'plastics'? Let's do it:

 
PR pros and Mean Girls
Mean Girls and PR pros
Lessons from Mean Girls for PR pros
Public Relations and Pop culture
Mean Girls
PR tips
Public relations tips
PR 2022
PR trends 2022

The digital trends that are landing in 2022

The digital trends that are landing in 2022

Marketing

Over the last two years, the immense spike in digital advertising campaigns and spend has meant that many smaller companies with less advertising budget have been finding it incredibly hard to stand out in this space and compete amongst bigger brands, says the team at hoola Modern Agency. 

 
Digital trends
Marketing
Brand Audience
digital marketing
digital marketing trends 2022
digital advertising
digital advertising campaigns

Rand Merchant Bank appoints Grey Africa as its creative agency

Rand Merchant Bank appoints Grey Africa as its creative agency

Marketing

Grey Advertising Africa has announced that it will serve as the new creative agency for Rand Merchant Bank (RMB), the corporate and investment arm of FirstRand Bank Limited. The agency will be responsible for developing creative and strategic work across media and partnership platforms. Grey will work alongside RMB's existing digital, brand and media partner agencies.

 
Rand Merchant Bank
RMB
Grey Africa
creative agency
digital marketing
marketing news
brand agency
media agency
marketing agency
bardn partners
media partner

<i>FAIRLADY</i> launches online business start-up course

FAIRLADY launches online business start-up course

Media

The FAIRLADY Smart Women website has launched its first online masterclass that is aimed at women entrepreneurs. The masterclass, titled 7 Steps to Your Start-Up, is designed to equip and enable individuals to turn their idea's into a profitable business — or take their existing side hustle to the next level.

 
Fairlady
Smart women
Santam Women of the Future
7 Steps to Your Start-Up
female entrepeneurs
True Love
Fairlady Smart Women
Santam Women of the Future Awards
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