Freelancing has become increasingly popular as more writers are venturing into the land of self-employment. And why not — working as a freelancer offers an increased sense of flexibility and independence. But the multitude of benefits aside, being your own boss is no cakewalk.

Correlate Digital, a digital marketing agency, has been appointed by Caribbean-based Caribshopper. South African-based Correlate Digital will assist Caribshopper in building its global presence, covering digital strategy, analytics, email and content marketing, as well as paid media activations and communication for the brand. 

Soft skills are essential for every occupation, but when you are a PR pro, you need a particular skill set. Other than just the hard skills like writing, computer literacy and being multilingual, these abilities aren’t taught but rather developed. So what are they? Let’s see!

Need a social media update? We know how fast the updates and trends roll out in this space and it can be difficult to keep up. That’s why we’ve got you covered with all the latest and greatest developments in the digital scene. So, what are you waiting for? Let’s get straight into it!

Primedia Broadcasting, home to market-leading audio brands 947, 702, Kfm 94, CapeTalk, as well as news brand Eyewitness News, has won the Media Owner of the Year: Radio Award at the 2021 MOST Awards for the third consecutive year. 

Emotional marketing is a great way to reach your target audience because humans are emotional beings by nature. media update's Talisa Carlson talks to Dean Oelschig, the marketing director of creative agency Halo, on why emotional marketing is a must for all brands.

Laliga has created a logo and brand identity for EIClasico, the match that pits FC Barcelona and Real Madrid against each other each season. The aim of the rebrand is to give the showdown a unique and recognisable visual identity. 

The board of SoulProviders Collective (SPC) has announced the appointment of Nosipho Ginindza as the agency's new managing director. The appointment, which was effective from Wednesday, 1 September, sees Ginindza refining the agency's commitment to being a purpose-led agency. 

The Public Relations Institute of Southern Africa (PRISA) is pleased to announce the restructuring of the PRISM Awards. Following the vision of PRISA president Tebogo Ditshego, the restructure will aim to improve transparency, help the awards reach a broader audience and ensure that excellence in the sector is recognised throughout Southern Africa. 

Data breaches are expensive and cost South African businesses more than R40-million in 2020 alone, says Desirée Gullan, executive creative director of G&G Digital. Gullan adds that data breaches aren't good news for customers who are at risk of identity theft, credit card fraud and question whether businesses can protect their valuable information.