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Baby Boomers, here's how you can approach influencers

Baby Boomers, here's how you can approach influencers

Marketing

Word on the street is that Baby Boomers don’t trust social media influencers, and although this may be true, there is still a way for this generation to reach these individuals. Boomers, you’ve got the knowledge, experience and business acumen — now it’s just time to take on a different approach.

 
Baby Boomers and influencer marketing
marketing to baby boomers
influencer marketing strategy
boomers and social media influencers
baby boomers don’t trust influencers
baby boomers influences

Why you should let social media track your online activity

Why you should let social media track your online activity

Social

Social media users have long been concerned about their data and privacy — especially when it comes to hitting that ‘allow’ button on pop ups and add-ons. Although this concern has its roots in rational findings, it might be time to look at things in a different light.

 
Social media activity tracking
Social media activity
Social media tracking
Support local business
Local businesses

Huawei Joburg Day and <i>947</i> announce 2021 artist line-up

Huawei Joburg Day and 947 announce 2021 artist line-up

Media

Huawei and 947 have announced the return of Huawei Joburg Day 2021. The experience follows the first-of-its-kind virtual event under the same name, which took place in October 2020. The duo share that the previous event was a success, setting station records with more than 20 000 live views on 947 YouTube. 

 
Huawei Joburg Day
947 947 events
music events 2021
Huawei Joburg Day line-up
947 YouTube
virtual music event

Eclipse Communications celebrates its recent successes

Eclipse Communications celebrates its recent successes

Publicity

Eclipse Communications has announced that it has celebrated recent successes. Eclipse Communications' consumer and lifestyle business unit rallied to find new ways of doing business, win new clients and increase its revenue by a projected 30% in the new fiscal year. 

 
Eclipse Communications
lifestyle
PR communications
public relations
PR news

Kagiso Media Radio launches SoundInsights

Kagiso Media Radio launches SoundInsights

Media

Kagiso Media Radio has announced that it has launched a first-party radio listener data collection service called SoundInsights. The new feature aims to offer a new way to look at radio research.

 
Jacaranda FM
ECR
Kagiso Media Radio
SoundInsights
radio research
radio research South Africa
radio research 2021
East Coast Radio

The spin cycle: PR is more than spinning a story

The spin cycle: PR is more than spinning a story

Publicity

Spin PR is likely the first thing that comes to mind when you think of the public relations industry. However, mending a client’s reputation is far more complex than merely twisting a story to fit a certain narrative.

 
Public relations
spin PR
dangers of spin public relations
spin PR examples
crisis communications
reputation management
crisis management

Five social media trends you should know about

Five social media trends you should know about

Social

Social media always has something trendy unfolding — from tools and features to generally just how people use these developments. We did some digging to find you the latest social media trends that have the whole social space buzzing!

 
Social media trends
social media developments
social media Apps
hashtags
social media
QueenB
Pearl Modiadie

Three reasons why brands should support competitors

Three reasons why brands should support competitors

Marketing

Supporting your competitors as a brand in the marketing industry is vital if you want to succeed in the current economic climate. Now, this doesn’t mean you should give your strategies away. When it comes down to it, it’s all about reaping the benefits of good sportsmanship. Here’s why.

 
Why brands should support competitors
support competitor brands
brands supporting each other
supporting competitors in business

365 Digital appointed by TikTok

365 Digital appointed by TikTok

Social

365 Digital has announced its appointment as exclusive partner to TikTok in South Africa. The partnership specifies 365 Digital as TikTok's exclusive media representatives, who will be responsible for all advertising sales and account management in South Africa.

 
TikTok
TikTok SA
365 Digital
TikTok media partner
advertising sales
social media news
social media news SA

<i>Kaya FM’s</i> breakfast show to undergo a refresh

Kaya FM’s breakfast show to undergo a refresh

Media

Kaya FM has announced that Kaya Breakfast, hosted by David O'Sullivan, Thabiso Sikwane and Jason Goliath, will conclude on Thursday, 29 April. The trio focuses on human interest stories, political analysis and family fun. Following this, the station has indicated that, in due course, the station will see a refresh to its morning feature.

 
Kaya FM
Kaya FM presenters
Kaya FM morning show
Kaya FM breakfast
SA radio
SA radio lineups
SA radio presenters
David O'Sullivan
Thabiso Sikwane
Jason Goliath
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