2021 was an interesting year for marketing — more businesses turned to digital to reach new audiences and navigate the new normal as digital media consumption continued to increase, says Dr Ewoudt Cloete, senior manager II at Digital Operations at Game. Cloete adds that retailers specifically were required to adapt and prioritise their digital strategies.

'Metaverse this', 'metaverse that' is all one seems to see online these days — and with good reason! Some are calling this the future of the Internet. This, of course, has had a domino effect on the business world and thus, metaverse marketing has been born. But wait … what is this, exactly?

Using influencers and e-commerce tools together is an ideal way for marketers to build their brand's awareness amongst new, niche audiences, as well as simplify the process of selling products to consumers. So, can this combination create the ultimate digital marketing weapon? Let's find out:

Brands need to be more creative and must respond faster to changes, says Bluegrass Digital CEO Nick Durrant. According to a 2021 survey conducted by Opinium and commissioned by Shaped By, Covid-19 has brought a renewed focus on creativity and bravery amongst senior tech marketers in the United States and the United Kingdom, Durrant adds.

The year 2022 will be extremely busy for public relations specialists, as more sectors than ever before are migrating to remote work, says Mkhuseli Vangile, managing director of The Dynaste Communication Firm (DCF). As such, several PR companies will be expected to offer a far broader range of services than in previous years, adds Vangile. 

Ogilvy PR has announced that it has appointed experienced marketing and communications professional Samantha Presbury as its new managing director. Presbury will be responsible for both the Cape Town and Johannesburg PR offices. She comes to the company from MSL, where she was MD for six years after holding a senior leadership position at Magna Carta.

Dear PR pro, it is time to say "I'm not like a regular PR, I'm a cool PR pro!" With the help from the Mean Girls cast, media update’s Talisa Carlson is here to tell you that you can reach all your goals because the limit does not exist! Ready to step into the world of the 'plastics'? Let's do it:

Over the last two years, the immense spike in digital advertising campaigns and spend has meant that many smaller companies with less advertising budget have been finding it incredibly hard to stand out in this space and compete amongst bigger brands, says the team at hoola Modern Agency. 

Grey Advertising Africa has announced that it will serve as the new creative agency for Rand Merchant Bank (RMB), the corporate and investment arm of FirstRand Bank Limited. The agency will be responsible for developing creative and strategic work across media and partnership platforms. Grey will work alongside RMB's existing digital, brand and media partner agencies.

The FAIRLADY Smart Women website has launched its first online masterclass that is aimed at women entrepreneurs. The masterclass, titled 7 Steps to Your Start-Up, is designed to equip and enable individuals to turn their idea's into a profitable business — or take their existing side hustle to the next level.