The importance of internal communication in PR — in 200 words or less

5 Days ago Publicity

Whenever we think of PR, our minds go straight to the image that brands project to the world and the various ways they communicate with the public. Yes, that is a massive part of it, but internal communication in PR is just as important. Read on to find out why!

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The dos and don'ts of building authentic relationships with journalists [Infographic]

5 Days ago Publicity

There are a few key things that PRs need to perfect to be successful, and one of those is to create and maintain meaningful relationships with journalists. However, it can be challenging to figure out how to navigate these relationships — that's why we've put together a list to make your life a little easier!

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The most popular podcasts of 2023 [Infographic]

4 Days ago Media

Ever since podcasts became a thing, they have managed to stay relevant, with millions of people streaming their favourites every day. While it may seem like anyone with a microphone has a podcast these days, a few have reigned supreme. Read on to explore five of the most popular podcasts of 2023.

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The importance of diversity and inclusion in broadcast media – in 200 words or less

4 Days ago Media

The broadcast media is for everyone — and because it's for everyone, it needs to have representation from many different bodies. Having voices from different backgrounds, ethnicities, beliefs and preferences gives broadcast channels not only an edge but also a way to avoid bias and stereotypes.

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The best billboards of 2023

3 Days ago Marketing

With so many modern-day marketing methods out there, it is easy to forget about billboards. We often drive past them without really paying attention. That is why it is such an impressive feat when a brand manages to kill it in the billboard game! Read on to find some of the best billboards of 2023.

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Seven things writers can learn from Stephen King [Infographic]

25 Oct 2023 Media

One of the greatest writers of our time has got to be none other than Stephen King. His novels are incredible, memorable and absolutely thrilling! So, what better place for a writer to get inspiration than from the GOAT of literature himself?

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Four tips on press release perfection [Infographic]

31 Oct 2023 Publicity

For any brand or business, no matter what you do, publicity is always a good idea. And the purpose of writing a press release is to get news about your brand or company into the media spaces. Anyone can write a press release, but not everyone can produce a quality press release that is sure to be published!

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Ethics in freelance journalism

4 Weeks ago Media

Ethics are not exactly stagnant entities that never move or change; in fact, ethics live in many shades of grey. They differ for every industry — not to mention they adapt over time. Read on to explore the concept of ethics within freelance journalism.

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The merriest holiday campaigns of 2023

3 Weeks ago Marketing

When the festive season rolls around, we get bombarded with commercials that talk about 'Santa's savings' or 'unwrapping the magic'. So, most end up feeling the same and like they are missing the point. Read on to find some of the brands that are absolutely sleighing it with their holiday marketing in 2023.

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The biggest social media updates of 2023

2 Days ago Social

2023 is slowly coming to an end. And let's be honest, a lot has happened on social media this year — from the cockroach at the MET gala to Elon Musk telling advertisers on X to basically go fly a kite! Because so much has happened, we've decided to do a round-up of some of the biggest social media moments of 2023. 

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