Measuring a PR campaign’s success is impossible if you don’t know which metrics to look at. Luckily for you, we are here to outline exactly which metrics are most indicative of success and how you can use this insight to better your PR efforts going forward.

In a world that is becoming more digitised by the day, organisations should have more data and more insights into their customer needs than ever, says Nicky Brand, senior business consultant at Acceleration, a Wunderman Thompson company. Brand says that this should suggest that those with impairments should be more enabled than before, particularly when it comes to communication.

Now more than ever before, brands are accelerating their growth through digital transformation. This refers to the process of using new digital technologies in all spheres of the organisation to create new effective operations and remarkable consumer experiences.

Public relations is a must for science communications as some perceive these highly technical fields as hair-raising. PR offers some strategies to make science less intimidating and easy to understand. How, though? 

Going old school with your PR tactics can position you as a leader among a sea of agencies available to potential clients. The benefits that you gain from traditional methods will help you offer your clients something that contemporary competitors probably won’t: true and tested results.

Media ethics has been thrust into the spotlight recently thanks, in no small part, to a SANEF report from the Media Ethics and Credibility Inquiry. Does this mean that media giants are listening?

How customers buy products and services online has changed forever because of 2020’s pandemic, says Craig Bellingham, founder and CEO of Studio[K]irmack. Bellingham says that online retail is now the norm and in 2021 immersive, visual experiences will deepen customer immersion. 

Publishers will rely more on readers than ad revenue in 2021. Like many other businesses, online and traditional publishers have had to change their way of doing business in the wake of the Covid-19 pandemic.

Most businesses understand the importance of customer experience by now, says Brent Haumann, managing director at Striata Africa. Haumann says they know that providing a great customer experience can help their organisation stand out from competitors while fostering loyalty and trust.

The One Club for Creativity has announced six top creatives from South Africa who will serve at the ADC 100^th Annual Awards. The event is one of the world's longest-running global competitions celebrating excellence in craft and innovation in all forms of design and advertising.