Castle Lite has announced the launch of its '#UnlockSummer' campaign. Castle Lite will 'refresh Mzansi' every time Hotazel, one of the hottest towns in South Africa, reaches temperatures of 35 degrees with a free six-pack. Castle Lite will reward consumers who buy a six-pack of Castle Lite with extra prizes.

Content marketing is a great alternative to consider if you’re not keen on utilising traditional marketing tactics. It is a creative strategic approach that can help redefine your brand. So, are you keen to know more? Here we go!

User-generated content is being dubbed the ‘new wave’ of social media marketing. No surprises there — it is an interactive way to get consumers to engage with your content and it is essentially free publicity.

The Gerety Awards have announced the winners for its 2020 edition. The event has indicated that South Africa received one Silver, one Bronze and two shortlists. American agencies lead with a total of 22 winning works, followed by India with 11 and the United Kingdom with five. 

Riverbed has announced that a diverse group of nine black-owned small and medium-sized enterprises (SMEs) have been named as the recipients of high-end marketing support valued at over R3 million through its 'Ad Crashers' campaign. Riverbed launched the initiative to help small businesses affected by COVID with free media, marketing and advertising services.

Standard Bank, the sponsor of the Sikuvile Journalism Awards, has provided R500 000 to the South African National Editors' Forum (SANEF) Relief Fund for journalists. Standard Bank says that its contribution is aligned with its support for journalism in the country and its ongoing sponsorship of at least five years of the awards. 

No business is immune to a PR disaster and this is why it's essential to be prepared for the worst. However, rebuilding your reputation after a crisis does not happen overnight. Rather, it takes a solid crisis communication plan, as well as a great deal of time and effort.

Professional journalism refers to ethically practiced journalism that is guided by media law, while citizen journalism comes with a few more intricacies.  Either way, they're both part of journalism and strive to inform. 

Every journalist has nightmares about the media industry, PR professionals and the number of hours spent on the job. media update’s Talisa Jansen van Rensburg takes a look at some of the most common nightmares, as well as how these professionals can solve these particular issues.

Ads24 has announced that, in light of the ever-changing media landscape and customer expectations, it has implemented changes that are aimed at achieving a more collaborative approach to client needs. The newly restructured team is headed by sales professional Tasmia Ismail.