Digital marketing is a fruitful venture that all brands need to consider. Want to improve sales? Boost awareness for your business? Increase your sales conversions strategy overall? Digital marketing can do all of that, and more!

South Africans love listening to the radio (let’s face it, it’s not a secret), but do you know which radio stations receive the most weekly listeners? With South Africa being a rainbow nation, there’s a wide variety to choose from. Let’s find out if your favourite made the list.

As new businesses pop up this year, the competition for consumer's attention increases by the tenfold, says Claudia Jeffrey, digital marketer at Assignment Assistance. Jeffrey says that people are not concerned with what website makes it to the top of their search results, just the answer to their query.

The world has changed, says that team at Eclipse Communications. The team says that much will not be the same again; brands and agencies alike need to think differently and design creative communications strategies that now factor in the use of digital, purpose-led campaigns and in-home consumption vs out-of-home consumption. 

According to Salesforce's sixth annual global State of Marketing report that was released Sunday, 10 May, South African marketers expect new regulations governing data privacy to have the biggest impact over the next 10 years. An expanded online population will also have a transformation effect on the marketing landscape. 

Staying connected and creating value for your customers is a key challenge of service — regardless of your business model, says Orla Forrest, marketing executive with Cadoo. Forrest says that in 2020, finding high impact ways to build your customer relationships and deliver on your value propositions will set your business apart.

Mobiclicks has announced that it is now able to offer local brands access to Mirrors Safe from Indian ad software giant, SilverPush. The brand-suitability platform uses AI to scan videos on digital advertising mediums to ensure that they are safe to link contextual ads to, and are free from red-flags such as violence and adult content.

Spheralytical, a 360-degree digital services agency, has announced that it has appointed Shannon Atherfold as its chief marketing officer from Monday, 1 June. Atherfold was previously the head of digital at global communications consultancy Instinctif Partners Africa.

365 Digital — a leading South African independent multi-channel media network — and Anzu.io — the world's most advanced in-game advertising platform — have announced a new partnership to bring immersive in-game ads to South African gamers.

Pacinamix, a transformational creative company, has announced that it will host a live digital experience that aims to fuse African music, food, fashion and art. The event will not only strive to celebrate Africa's creative originality but also to showcase the company's resilience and agility during uncertain times.