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Castle Lite launches its '#UnlockSummer' campaign

Castle Lite launches its '#UnlockSummer' campaign

Marketing

Castle Lite has announced the launch of its '#UnlockSummer' campaign. Castle Lite will 'refresh Mzansi' every time Hotazel, one of the hottest towns in South Africa, reaches temperatures of 35 degrees with a free six-pack. Castle Lite will reward consumers who buy a six-pack of Castle Lite with extra prizes.

 
Castle Lite
Castle Lite campaigns
Beer campaigns
South African beer campaigns 2020
Alcohol campaigns 2020

Four content marketing tools to consider in your next marketing campaign

Four content marketing tools to consider in your next marketing campaign

Marketing

Content marketing is a great alternative to consider if you’re not keen on utilising traditional marketing tactics. It is a creative strategic approach that can help redefine your brand. So, are you keen to know more? Here we go!

 
Content branding
content marketing
social media content marketing
video content marketing
benefits of content marketing
content marketing for brands

What is user-generated content and why you should be using it

What is user-generated content and why you should be using it

Social

User-generated content is being dubbed the ‘new wave’ of social media marketing. No surprises there — it is an interactive way to get consumers to engage with your content and it is essentially free publicity.

 
User-generated content
what is user-generated content
user-generated content strategy
UGC
social media marketing
social media content

Winners for the 2020 <i>Gerety Awards</i> announced

Winners for the 2020 Gerety Awards announced

Marketing

The Gerety Awards have announced the winners for its 2020 edition. The event has indicated that South Africa received one Silver, one Bronze and two shortlists. American agencies lead with a total of 22 winning works, followed by India with 11 and the United Kingdom with five. 

 
2020 Gerety Awards winners
Gerety awards South Africa 2020
Advertising awards women 2020
Women in advertising 2020
Top South African advertising 2020

Riverbed announces recipients of its 'Ad Crashers' campaign

Riverbed announces recipients of its 'Ad Crashers' campaign

Marketing

Riverbed has announced that a diverse group of nine black-owned small and medium-sized enterprises (SMEs) have been named as the recipients of high-end marketing support valued at over R3 million through its 'Ad Crashers' campaign. Riverbed launched the initiative to help small businesses affected by COVID with free media, marketing and advertising services.

 
Riverbed Ad Crashers campaign
SMEs funding initiatives 2020 SA
Free media
marketing and advertising services
SMEs campaigns 2020 SA

Standard Bank donates R500 000 to SANEF

Standard Bank donates R500 000 to SANEF

Media

Standard Bank, the sponsor of the Sikuvile Journalism Awards, has provided R500 000 to the South African National Editors' Forum (SANEF) Relief Fund for journalists. Standard Bank says that its contribution is aligned with its support for journalism in the country and its ongoing sponsorship of at least five years of the awards. 

 
South African National Editors' Forum donations
Standard Bank funding for SANEF 2020
Relief Fund for journalists SANEF
Donations for relief funding for journalism

Crisis management: Three steps towards recovery after a PR mishap

Crisis management: Three steps towards recovery after a PR mishap

Publicity

No business is immune to a PR disaster and this is why it's essential to be prepared for the worst. However, rebuilding your reputation after a crisis does not happen overnight. Rather, it takes a solid crisis communication plan, as well as a great deal of time and effort.

 
Public Relations
crisis management
PR tips
PR crisis
how to handle a PR crisis
rebuilding your reputation after a PR crisis

Professional journalism versus citizen journalism: What's the difference?

Professional journalism versus citizen journalism: What's the difference?

Media

Professional journalism refers to ethically practiced journalism that is guided by media law, while citizen journalism comes with a few more intricacies.  Either way, they're both part of journalism and strive to inform. 

 
Citizen Journalists
professional journalists
war reporter
embedded journalism
freelance report

Every journalist's four worst nightmares [Infographic]

Every journalist's four worst nightmares [Infographic]

Media

Every journalist has nightmares about the media industry, PR professionals and the number of hours spent on the job. media update’s Talisa Jansen van Rensburg takes a look at some of the most common nightmares, as well as how these professionals can solve these particular issues.

 
Journalists worst nightmares
journalist infographic
journalism and halloween
halloween and journalists nightmares
The worst things about being a journalist

Ads24 restructures its sales and marketing team

Ads24 restructures its sales and marketing team

Marketing

Ads24 has announced that, in light of the ever-changing media landscape and customer expectations, it has implemented changes that are aimed at achieving a more collaborative approach to client needs. The newly restructured team is headed by sales professional Tasmia Ismail. 

 
Ads24 sales
Ads24 marketing team
Marketing team restructure 2020
Media industry marketing teams 2020 SA
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