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A marketer's guide to growing sales through digital

A marketer's guide to growing sales through digital

Marketing

Digital marketing is a fruitful venture that all brands need to consider. Want to improve sales? Boost awareness for your business? Increase your sales conversions strategy overall? Digital marketing can do all of that, and more!

 
Sales pitch
Digital marketing
Paywalls
Social Media
Media marketing
Social marketing
Virtual marketing

Infographic: The top five most popular radio stations in South Africa

Infographic: The top five most popular radio stations in South Africa

Media

South Africans love listening to the radio (let’s face it, it’s not a secret), but do you know which radio stations receive the most weekly listeners? With South Africa being a rainbow nation, there’s a wide variety to choose from. Let’s find out if your favourite made the list.

 
South African radio stations
local radio stations in South Africa
South Africans favourite radio stations

Five organic SEO practices to implement in 2020

Five organic SEO practices to implement in 2020

Marketing

As new businesses pop up this year, the competition for consumer's attention increases by the tenfold, says Claudia Jeffrey, digital marketer at Assignment Assistance. Jeffrey says that people are not concerned with what website makes it to the top of their search results, just the answer to their query.

 
SEO practices to implement
Organic SEO practices 2020
SEO trends and practices 2020
Tips for SEO 2020

The time for the rebirth of creativity is here

The time for the rebirth of creativity is here

Marketing

The world has changed, says that team at Eclipse Communications. The team says that much will not be the same again; brands and agencies alike need to think differently and design creative communications strategies that now factor in the use of digital, purpose-led campaigns and in-home consumption vs out-of-home consumption. 

 
Communication strategies for post-Covid-19
Communication strategies 2020
Eclipse Communictions agency PR services
Campaign consumption in SA

Regulations will have the biggest impact on marketers over the next 10 years

Regulations will have the biggest impact on marketers over the next 10 years

Marketing

According to Salesforce's sixth annual global State of Marketing report that was released Sunday, 10 May, South African marketers expect new regulations governing data privacy to have the biggest impact over the next 10 years. An expanded online population will also have a transformation effect on the marketing landscape. 

 
Research on marketing industry SA
Global study on marketing industry
Regulations impacting marketing industry 2020
SA marketing industry stats 2020

Infographic: How to boost your bulk messaging with AI

Infographic: How to boost your bulk messaging with AI

Marketing

Staying connected and creating value for your customers is a key challenge of service — regardless of your business model, says Orla Forrest, marketing executive with Cadoo. Forrest says that in 2020, finding high impact ways to build your customer relationships and deliver on your value propositions will set your business apart.

 
Bulk messaging marketing techniques
AI for bulk messaging
AI infographics 2020
Cadoo infographics

Mobiclicks launches ad software to red-flag unsavoury videos

Mobiclicks launches ad software to red-flag unsavoury videos

Marketing

Mobiclicks has announced that it is now able to offer local brands access to Mirrors Safe from Indian ad software giant, SilverPush. The brand-suitability platform uses AI to scan videos on digital advertising mediums to ensure that they are safe to link contextual ads to, and are free from red-flags such as violence and adult content.

 
Mobiclicks ad software 2020
Software to report inappropriate videos
Software for video flagging
Contextual ads video verification software

Spheralytical welcomes Shannon Atherfold

Spheralytical welcomes Shannon Atherfold

Marketing

Spheralytical, a 360-degree digital services agency, has announced that it has appointed Shannon Atherfold as its chief marketing officer from Monday, 1 June. Atherfold was previously the head of digital at global communications consultancy Instinctif Partners Africa.

 
Spheralytical appointments 2020
Marketing industry South Africa 2020
South African marketing industry news 2020

365 Digital and Anzu.io brings in-game ads to SA

365 Digital and Anzu.io brings in-game ads to SA

Marketing

365 Digital — a leading South African independent multi-channel media network — and Anzu.io — the world's most advanced in-game advertising platform — have announced a new partnership to bring immersive in-game ads to South African gamers.

 
365 Digital and Anzu.io partners
In-game advertising e-sports 2020
Gaming advertisements 2020

Pacinamix hosts live digital experience to celebrate Africa

Pacinamix hosts live digital experience to celebrate Africa

Media

Pacinamix, a transformational creative company, has announced that it will host a live digital experience that aims to fuse African music, food, fashion and art. The event will not only strive to celebrate Africa's creative originality but also to showcase the company's resilience and agility during uncertain times.

 
Pacinamix YouTube channel
Pacinamix live digital show 2020
African food fashion and art show 2020
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