2025 was a watershed year for marketers in South Africa. Consumer behaviour shifted, technology accelerated and brands that once relied on traditional media rhythms found themselves needing to rethink everything from strategy to storytelling to speed. 

Salesforce has hosted its 2025 Trailblazer Awards in Johannesburg, recognising the South African organisations using Salesforce's platform and partner ecosystem to cut costs, accelerate sales cycles and improve operational performance.

Established in 1995, the iPendoring Awards has aimed to celebrate excellence in creative communication across South Africa's indigenous languages. By promoting multilingualism, the awards have aimed to play a vital role in fostering the growth of the country's diverse cultural and linguistic heritage. 

Time Out South Africa has launched the local edition of Time Out's, The Joy Revolution insight series, a community-led study that calls on brands to prioritise real, meaningful joy in their advertising, content and experiences.

Every generation inherits a different kind of economy. For my generation in South Africa, we're witnessing something remarkable: The birth of a platform-driven digital economy that could do for today's entrepreneurs what factories once did for previous generations, says André de Wet, CEO and Co-Founder of Flood.

South Africa's digital out of home (DOOH) industry has entered a new phase, driven by growing advertiser demand for transparent, independently validated delivery data.

When it comes to marketing and communications the single biggest mistake business owners have made is focusing all their time and attention on driving tactics and campaigns, while giving little attention to their brand strategy.

Human8, the global marketing insight consultancy, in collaboration with in-house cultural strategy experts from Space Doctors, has unveiled its sixth annual What Matters report.

The Red & Yellow Creative School of Business (Red & Yellow), a CHE-accredited private higher education institution and a member of Honoris United Universities, has announced that it saw their projects recognised at the Pendoring Advertising Awards, the Loeries and the international D&AD New Blood Awards.

Machine_ has announced its success at the 2025 Pendoring Awards, securing multiple wins across Film, Radio, OOH and Craft categories for Spotify's 'Khuphuka Nathi' campaign.