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media update's Top Five Mzansi Ads for 2025

6 Days ago Marketing

South Africa's advertising industry is buzzing with originality in 2025. Venelize de Lange from media update unpacks the must-know campaigns of the year, revealing how brands are redefining connection and impact.

South African advertising campaigns 2025 Award-winning South African ads Marketing trends in South Africa Best Mzansi ads 2025

Global Brand, Local Heart: Inside McDonald’s South Africa’s Marketing Strategy

2 Weeks ago Marketing

From digital-first insights to ethical leadership, Venelize de Lange from media update unpacks how McDonald's South Africa blends global strategy with local storytelling to stay relevant, responsible and loved by fast-food fans nationwide.

McDonald’s South Africa marketing strategy Local brand storytelling Global brand local strategy McDonald’s customer engagement Fast food digital trends

Everything You Need to Know About Article Schema

2 Weeks ago Media

Ever heard of article schema markup? Venelize de Lange from media update explains what it is and how it helps writers, from journalists to bloggers, stand out on Google and reach wider audiences.

Article schema markup Structured data for SEO How to implement schema markup News article schema Schema for blog posts

South Africa's Freelance Market Is Growing — Here's What's Changing and How to Seize It

1 Week ago Media

South Africa's freelancing scene is evolving — and fast. Venelize de Lange from media update explores current trends, in-demand skills and emerging opportunities for freelancers who want to stay competitive in 2026.

South African freelance market Freelance trends in South Africa In-demand freelance skills Remote work in South Africa Freelance opportunities in South Africa

Why Psychological Literacy is Important in PR

2 Weeks ago Publicity

Psychology is not just for the comfort of your therapist's couch. Venelize de Lange from media update explains why psychological literacy is a core competency for PR professionals who must understand how audiences think, feel and behave in a digitally driven world.

Psychology in PR Public relations strategy Cognitive and emotional marketing Understanding public perception Audience behaviour in digital media

South Africa Is Turning Purple on 21 November — Here's What Media Need to Know

2 Hours ago Media

As the G20 Summit draws near, more and more people turn their profile pictures purple in support of women in South Africa. media update's Venelize de Lange explores what the upcoming GBV shutdown means for ethical, informed media coverage of sensitive issues, and how freelance writers and journalists can write about it.

Gender-based violence South Africa GBV shutdown 2025 Purple movement South Africa Women For Change South Africa Media coverage sensitive issues

Five Common PR Faux Pas and How to Avoid Them

3 Weeks ago Publicity

PR slip-ups can happen to even the most experienced professionals. Venelize de Lange from media update unpacks five common PR faux pas and how to dodge them before they derail your next campaign.

PR mistakes to avoid Public relations tips Common PR errors Media relations best practices

Answer Engine Optimisation: How to Prepare Your Marketing for the Chatbot Era

3 Weeks ago Marketing

With AI chatbots and voice assistants now being the primary way people search, marketers need to adapt their content to stay visible. media update's Venelize de Lange explores Answer Engine Optimisation and how marketers can use it in a time where AI decides which answers audiences see.

Answer Engine Optimisation (AEO) AI chatbot marketing Voice search optimisation AI driven search SEO versus AEO

Safilo Debuts in South Africa With Exclusive Media Showcase

12 Minutes ago Marketing

Safilo Group, an Italian-born global eyewear company with over 90 years of heritage, has hosted two exclusive media engagements in South Africa — on Thursday, 9 October at The Palazzo Hotel, Johannesburg, and Thursday, 16 October at The Cellars-Hohenort, Cape Town.

Lobengula Advertising Win at Assegai Awards

1 Hour ago Marketing

Lobengula Advertising led by Brenda Khumalo has won employee marketing for their long-standing client, Standard Bank.

'Her First, Then Her Every Thing' 1st for Women's New Brand Evolution is Here

5 Hours ago Marketing

Across many brands, women have often been spoken to through their belongings: their cars, their clothes, their items. When women themselves are highlighted, the focus tends to fall on their strength and resilience.

From Pain to Possibility: Panado®'s New Marketing Campaign Highlights The Joy Of Pain Relief

6 Hours ago Marketing

Panado®, South Africa's trusted name in pain and fever relief, has unveiled a new 360° marketing campaign that captures the reality of everyday family life and reminds us that pain doesn't have to stop the moments that matter.

More Than a Sale: Why Q4 Success Depends on Smarter, Not Louder, Marketing

7 Hours ago Marketing

As South Africa has headed into the final stretch of the year, shoppers have filled the streets, inboxes have overflown with limited-time offers and brands have attempted to be seen and heard.

Unlocking SMME Growth Through Digital Integration

Yesterday Marketing

South Africa's unemployment crisis has reached a critical tipping point. More than 32% of adults are jobless, and youth unemployment sits above 60%, says Lungi Sangqu, CEO of Africa Digital Success and Former CIO, of Transnet Freight Rail and UNISA.

Rogerwilco Wins 16 Awards at 2025 Assegai Awards, Including Best in Class Honour

Yesterday Marketing

One of Africa's B Corp-certified digital agencies, Rogerwilco, has taken home 16 awards at the prestigious 2025 Assegai Awards hosted by the Direct Marketing Association of South Africa (DMASA). The agency has achieved success with every entry winning recognition across multiple categories.

J.C. Le Roux Partners With Makazole Mapimpi to Redefine What It Means to Celebrate

Yesterday Marketing

South African sparkling wine, J.C. Le Roux, is entering a new chapter. Fronting the new 'EXACTLY' campaign is Makazole Mapimpi, the national hero whose journey from humble beginnings to global rugby stardom has made him one of South Africa's admired figures.

Vodacom and PEP CELL Launch First-of-its-Kind Influencer Campaign

Yesterday Marketing

Vodacom has launched its 2025 'Summer Campaign', marking a shift in its marketing strategy to partner with PEP CELL on a first-of-its-kind influencer-driven initiative with major OEMs.

MRF Invites Marketing Industry to MAPS® Data Webinar

2 Days ago Marketing

The Marketing Research Foundation (MRF) and Plus94 Research have hosted a webinar showcasing the 20^th edition and fourth update of 2025 of the Marketing All Product Survey (MAPS®) data release.