Content marketing is a great alternative to consider if you’re not keen on utilising traditional marketing tactics. It is a creative strategic approach that can help redefine your brand. So, are you keen to know more? Here we go!

Ads24 has announced that, in light of the ever-changing media landscape and customer expectations, it has implemented changes that are aimed at achieving a more collaborative approach to client needs. The newly restructured team is headed by sales professional Tasmia Ismail. 

TymeBank, a South African leading digital bank, has secured the headline sponsor slot for the Assegai Awards. The TymeBank-sponsored awards evening will take place on Thursday, 26 November where campaign results will be showcased and rewarded. Detailed venue and format information will soon be posted on the event's website.

Castle Lite has announced the launch of its '#UnlockSummer' campaign. Castle Lite will 'refresh Mzansi' every time Hotazel, one of the hottest towns in South Africa, reaches temperatures of 35 degrees with a free six-pack. Castle Lite will reward consumers who buy a six-pack of Castle Lite with extra prizes.

Gone are the days when a brand could broadcast a message over the radio or TV and rest assured their target audience was listening, says Tracy Jones, MD of Positive Dialogue. Jones says that consumers are inundated with content and messages across a broad spectrum of devices and brands are competing for a share of that attention.

The Cape Town Central City Improvement District (CCID) has announced the launch of a campaign to reignite the Cape Town CBD economy. The initiative is aimed at attracting employees, businesses, local, national and international visitors back to Cape Town following the Lockdown. The national campaign is the first initiative of its kind for a South African commercial centre.

Simba has unveiled one of its largest brand relaunches in recent memory to celebrate the flavours of South Africa. The focus of the rebranding is to emphasise its aim to bring people closer together. 

Mediamark, an award-winning audio and digital solutions sales house, has signed a partnership deal with PriceCheck, the largest non-affiliated e-commerce platform in South Africa. 

hoola has announced that it has been growing rapidly over the last four years. The agency says that to celebrate, it has unveiled a new look for its brand. The digital advertising and design agency, which was previously known as BrandIt, has been partnering with clients in the Eastern and Western Cape, and is now diving into the KwaZulu-Natal market.

Riverbed has announced that a diverse group of nine black-owned small and medium-sized enterprises (SMEs) have been named as the recipients of high-end marketing support valued at over R3 million through its 'Ad Crashers' campaign. Riverbed launched the initiative to help small businesses affected by COVID with free media, marketing and advertising services.