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IAB SA in search of new CEO for 2022

IAB SA in search of new CEO for 2022

Marketing

The IAB South Africa has announced that Paula Hulley, IAB South Africa's CEO, will not be renewing her contract into 2022. The organisation says that after three and a half years in her role, Hulley leaves the IAB South Africa in a strong strategic, financial and operational position. Hulley's departure has subsequently left the role open.

 
IAB SA
IAB news
IAB updates
Paula Hulley
IAB South Africa's CEO

Laliga presents new EIClasico brand identity

Laliga presents new EIClasico brand identity

Marketing

Laliga has created a logo and brand identity for EIClasico, the match that pits FC Barcelona and Real Madrid against each other each season. The aim of the rebrand is to give the showdown a unique and recognisable visual identity. 

 
Laliga
EIClasico
EIClasico brand identity
FC Barcelona
Real Madrid
visual identity
brand identity refresh
brand refresh
visula identity remake

Emotional marketing and why it works: A Q&A with Dean Oelschig

Emotional marketing and why it works: A Q&A with Dean Oelschig

Marketing

Emotional marketing is a great way to reach your target audience because humans are emotional beings by nature. media update's Talisa Carlson talks to Dean Oelschig, the marketing director of creative agency Halo, on why emotional marketing is a must for all brands.

 
Emotional marketing
Marketing with emotions
Evoke emotions
Emotional advertising
Why emotional marketing works
Creative agencies
Pros of emotional marketing

Grafton Everest nominated twice at 2021 <i>Supersonic New Generation Awards</i>

Grafton Everest nominated twice at 2021 Supersonic New Generation Awards

Marketing

Grafton Everest, a lounge furniture retailer, has been nominated for two awards for its 'Ultra Flop' advert at the Supersonic New Generation Awards. The awards were held in partnership with its agency Penquin. 

 
Grafton Everest
Supersonic New Generation Awards
New Generation Awards
Bravo Brands
Ultra Flop
makreteing awards

Nedbank <i>IMC</i> 2021 releases its conference paper

Nedbank IMC 2021 releases its conference paper

Marketing

The Nedbank IMC 2021 has released its conference paper, which was developed from the virtual conference of the same name. The event attracted more than 1 300 delegates across 14 countries. The paper details a practical roadmap for marketers to get back to the basics, to flex their creative muscles and to reimagine their role in business. 

 
Nedbank IMC 2021
Nedbank IMC conference paper
marketing conference papers
marketing trends
marketing events 2021
marketing reports
2021 marketing stats

POPI compliance made simple

POPI compliance made simple

Marketing

Data breaches are expensive and cost South African businesses more than R40-million in 2020 alone, says Desirée Gullan, executive creative director of G&G Digital. Gullan adds that data breaches aren't good news for customers who are at risk of identity theft, credit card fraud and question whether businesses can protect their valuable information.

 
POPI compliance
POPIA
POPI act
G&G Digital
Data breaches
identity theft
credit card fraud
customer information

News24 and Adcock Ingram OTC launches 'Sponsors of Brave: Be Brave Mzansi'

News24 and Adcock Ingram OTC launches 'Sponsors of Brave: Be Brave Mzansi'

Marketing

News24, in partnership with Adcock Ingram OTC, is spearheading the fourth season of the 'Sponsors of Brave' campaign. In its latest season, the campaign is calling on all South African residents to 'Be Brave, Mzansi' and to do the 'Dance of Brave'. 

 
Sponsors of Brave campaign
Sponsors of Brave: Be Brave Mzansi
News24
Adcock Ingram OTC
Dance of Brave
Brave campaign
sa campaigns
dancing campaigns

2021 <i>Gerety Awards Agency and Network of the Year</i> winners announced

2021 Gerety Awards Agency and Network of the Year winners announced

Marketing

The Gerety Awards have announced that the 2021 Agency of the Year is Cossette and Network of the Year has gone to McCann Worldgroup. The Gerety Awards, the only creative prize to reward the best in advertising from the female vision, has also revealed the winning work that earned the programmes top honors for its 2021 competition. 

 
Gerety Awards
2021 Gerety Awards
Gerety Awards winner
McCann Worldgroup
Network of the year
Gerety winner 2021
awards winning agencies 2021

Caribshopper appoints Correlate Digital

Caribshopper appoints Correlate Digital

Marketing

Correlate Digital, a digital marketing agency, has been appointed by Caribbean-based Caribshopper. South African-based Correlate Digital will assist Caribshopper in building its global presence, covering digital strategy, analytics, email and content marketing, as well as paid media activations and communication for the brand. 

 
Correlate Digital
digital marketing agency
digital strategy
content marketing
paid media activations
communications
marketing news
marketing industry sa

2021 <i>Pendoring Awards</i> launches search for MsanziGlots

2021 Pendoring Awards launches search for MsanziGlots

Marketing

The 2021 Pendoring Awards has been calling for entries from across the marketing and advertising industry. Adding to this, the awards are in search of 'MsanziGlots' — those who can speak all ten indigenous languages in South Africa. These individuals stand a chance of winning R40 000 and a chance of making an appearance at the awards ceremony in October.  

 
Pendoring Awards
Pendoring Awards 2021
MsanziGlots
MsanziGlots campaign
marketing awards
marketing awards South Africa
multilingualism campaign
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