Airport Ads^®, an integrated airport media advertising specialist, has announced that it has refreshed its corporate identity to mark the next step of its journey. The agency says that it has experienced exponential growth and will be extending its footprint across Africa and the Middle East.

Lesley Waterkeyn has stepped down as the group CEO of CWDi. Janine Kruger, who was the managing director and then group chief operating officer, has been promoted to the new group CEO.

Trade shows are a great way to market your business, product or service to a niche audience for a limited amount of time. The whole point is to draw the audience to your station and have them engage with your brand.

As we move into the next phase of the digital revolution, data will take an increasingly important role in how brands shape their customer experience and interact with consumers, says Grant Lapping, managing director at DataCore Media.

Ogilvy South Africa is saying goodbye to group managing director Luca Gallarelli. The director and industry leader taking leave of the agency 17 years after he first joined.

The world has gone digital and there's nothing that anyone can do in order to stop it, says Lisa Schneider, managing director of the digital school of marketing. 

Dettol's new television commercial (TVC) — Protection as strong as a mother's love — strives to challenge the view that preparing for a baby is only about setting up a nursery or buying baby clothes. Instead, it focuses on the importance of creating a safe and healthy environment.

Roan Mackintosh has been appointed as managing director of Incubeta South Africa. The appointment forms part of Incubeta Holdings' growth strategy, which includes an increasing headcount and geographical footprint as the group's client base expands to include more enterprise brands.

HaveYouHeard has been shortlisted in five New Generation Social & Digital Media Awards categories.

Most brands believe that TV advertising is only for brand building campaigns and cannot be used for performance marketing, says DCMN's online manager Shireen Warner. 
But, Warner says that with the tools we have nowadays to effectively measure the impact of a single TV spot on leads (TV attribution software), this is no longer the case.