Search

Media Marketing Publicity Social
Editor's Choice Top Stories

Recent searches

No recent searches

Premium Brands Don't Have a Quality Problem — They Have a Distinction Problem

Premium Brands Don't Have a Quality Problem — They Have a Distinction Problem

Marketing

Premium brands have become remarkably good at signalling quality, says Nomaswazi Phumo, Head of Strategy of Leagas Delaney South Africa.

Winter Socialising Reflects a More Considered Approach to Beverage Occasions

Winter Socialising Reflects a More Considered Approach to Beverage Occasions

Marketing

Winter gatherings in South Africa, from sports-viewing occasions to family lunches and milestone celebrations, are increasingly shaped by the setting, the food being served and the preferences of those attending.

Havas Appoints Roxana Ravjee as CEO Africa

Havas Appoints Roxana Ravjee as CEO Africa

Marketing

As the continent continues to emerge as one of the world's markets for creativity, technology and innovation, Havas has announced that it is entering its next chapter with the appointment of Roxana Ravjee as CEO Africa, effective Saturday, 1 August.

In the Marketing Seat of Brand Experience — A Q&A With Leigh Papadopulos

In the Marketing Seat of Brand Experience — A Q&A With Leigh Papadopulos

Marketing

media update's Venelize de Lange talks to Leigh Papadopulos about what it takes to market a global airline.

The Reputation Blind Spot No Audit Accounts For

The Reputation Blind Spot No Audit Accounts For

Marketing

PR and reputation teams spend enormous energy managing the moments a brand can control: the campaign launch, the media interview, the sponsored activation. Almost none of that energy reaches the one encounter every employee, candidate, journalist and client has without fail, and it happens behind the one door nobody briefs a spokesperson for, says Charl Broodryk, Nuwkem.

Changemakers Driving Innovation to Feature at Singularity Summit South Africa 2026

Changemakers Driving Innovation to Feature at Singularity Summit South Africa 2026

Marketing

As artificial intelligence and exponential technologies continue to transform every sector of society, women have been playing an increasingly influential role in driving that change.

Why Visual Branding Matters — Creating Memorable Brand Experiences at Events

Why Visual Branding Matters — Creating Memorable Brand Experiences at Events

Marketing

Professional visual branding has been playing a vital role in helping businesses stand out at exhibitions, events and promotional activations.

Toyota RAV4 Campaign Puts Focus on the Spirit of Adventure

Toyota RAV4 Campaign Puts Focus on the Spirit of Adventure

Marketing

Toyota South Africa Motors has launched a new advertising campaign for the new RAV4, developed in partnership with Publicis Groupe Africa's Studio One.

Why Media Businesses Are Failing to Capture Customer Loyalty

Why Media Businesses Are Failing to Capture Customer Loyalty

Marketing

We see it time and time again, media companies pouring everything they've got into customer acquisition. It's the be-all and end-all, driving every KPI. And it works; they catch their customers, they make the sale — but then waste all of that effort by letting them slip away. It's pointless, says Satish Thiagarajan, Founder of Brysa.

Massmart Appoints Charmagne Mazhindu as Vice President of Marketing

Massmart Appoints Charmagne Mazhindu as Vice President of Marketing

Marketing

Massmart has appointed Charmagne Mazhindu as its new Vice President of Marketing, aimed at strengthening the retailer's executive leadership team as it continues to accelerate its customer-centric growth strategy.

0
0
 

Next Up

Clear