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The Decentralisation of the Ad Agency: Redefining Creativity in a Connected World

The Decentralisation of the Ad Agency: Redefining Creativity in a Connected World

Marketing

For decades, advertising and media agencies thrived as central hubs of creativity and control where everything happened under one roof; strategy, media, production and the magic of the big idea. I used to work within single agency structures where creative flow moved in straight lines, often through too many hands, says Jaco Klynsmith, Founder of HJK Consulting.

Webinars Are Still a Valuable Driver for Brand Authority

Webinars Are Still a Valuable Driver for Brand Authority

Marketing

The small business sector of South Africa still has a need for webinars and live events; in fact, it is a valuable way to drive brand authority. This is something that SME South Africa has experienced firsthand, and their audience eagerly awaits.

Digify Africa Expands its Digital Skills Footprint With the Launch of the Digify GPs Programme

Digify Africa Expands its Digital Skills Footprint With the Launch of the Digify GPs Programme

Marketing

Digify Africa has announced the return of its Digify General Practitioners (GPs) programme, now expanding to De Aar. After training rounds in Kuruman and Kimberley, this next chapter has aimed to empower young people in De Aar with practical digital marketing and entrepreneurial skills to thrive in the digital economy.

Future-Proofing South Africa's Infrastructure Workforce

Future-Proofing South Africa's Infrastructure Workforce

Marketing

South Africa's built environment sector has faced significant challenges, including an ageing workforce, a growing skills gap and the need for expertise to address deteriorating infrastructure across sectors such as water, energy and transport.

Y-Brand's Kabelo Ncholo Named HR Leader of the Year

Y-Brand's Kabelo Ncholo Named HR Leader of the Year

Marketing

Kabelo Ncholo, the Founder and CEO of Y-Brand — an African-based Marketing, Advertising and Communications agency — was named HR Leader of the Year at the Future of HR Awards Ceremony. Held at Emperors Palace in Johannesburg on Thursday, 23 October, the ceremony was hosted by Topco Media.

Answer Engine Optimisation: How to Prepare Your Marketing for the Chatbot Era

Answer Engine Optimisation: How to Prepare Your Marketing for the Chatbot Era

Marketing

With AI chatbots and voice assistants now being the primary way people search, marketers need to adapt their content to stay visible.  media update's Venelize de Lange explores Answer Engine Optimisation and how marketers can use it in a time where AI decides which answers audiences see. 

MRF Announces 20<sup>th</sup> Release of MAPS® Quarterly Survey

MRF Announces 20th Release of MAPS® Quarterly Survey

Marketing

The Marketing Research Foundation (MRF) has announced that the 20th release of the Marketing All Product Survey (MAPS®) will be available in mid-November 2025, delivering the most comprehensive view of South African consumer behaviour and media trends to date.

Human8 Announces New Chief Innovation Officer and Other Senior Aopointments

Human8 Announces New Chief Innovation Officer and Other Senior Aopointments

Marketing

Human8, the global marketing insights consultancy, has aimed to advance in AI-enabled consulting with a series of strategic senior appointments.

2025 <i>AutoTrader Car Dealer Awards</i>: The Rise of AutoTrader Intelligence

2025 AutoTrader Car Dealer Awards: The Rise of AutoTrader Intelligence

Marketing

The 2025 AutoTrader Dealer Awards have honoured the dealerships that continue to raise the bar for excellence in South Africa's automotive retail landscape.

Lifelong Learning is Key to Relevance in Today's Marketplace

Lifelong Learning is Key to Relevance in Today's Marketplace

Marketing

Wits Plus has aimed to give professionals and organisations access to learning through University of the Witwatersrand-backed research and innovation, by offering hundreds of short courses designed to keep professionals and organisations abreast of rapid change in their fields, enabling the niche specialisation that is often required in the modern marketplace.

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