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Tractor Outdoor partners with Unilever

Tractor Outdoor partners with Unilever

Marketing

Tractor Outdoor recently partnered with Unilever brand Vaseline to launch an exciting new campaign, which used dynamic digital out of home media (DOOH) to serve relevant creative to audiences, via the media owner’s extensive network of digital billboards. 

 
Tractor Outdoor
Unilever
Vaseline
campaign
DOOH
digital billboards
media owner

Momentum launches new brand campaign and TVC

Momentum launches new brand campaign and TVC

Marketing

Momentum has announced that it has launched a new brand campaign that took off on Wednesday, 7 April. The '#ForcesOfMomentum' is the message behind the campaign and the initiative was kicked off with a TVC depicting the story of Alice and Matt — two individuals who've impacted each other's lives since birth. 

 
Momentum
#ForcesOfMomentum Brand campaign
Momentum TVC
Momentum campaigns
SA campaigns

Three reasons why brands should support competitors

Three reasons why brands should support competitors

Marketing

Supporting your competitors as a brand in the marketing industry is vital if you want to succeed in the current economic climate. Now, this doesn’t mean you should give your strategies away. When it comes down to it, it’s all about reaping the benefits of good sportsmanship. Here’s why.

 
Why brands should support competitors
support competitor brands
brands supporting each other
supporting competitors in business

DMASA opens entries for 2021 <i>Assegai Awards</i>

DMASA opens entries for 2021 Assegai Awards

Marketing

The Direct Marketing Association of South Africa (DMASA) has announced that entries open on Thursday, 15 April for its marketing awards. The Assegai Awards annually showcase the direct marketing industry leaders who have delivered exceptional work over the previous year. The DMASA has been hosting the Assegais annually for the past 23 years.

 
DMASA
Assegai Awards
Assegai Awards entries Direct Marketing Association
marketing awards
Assegais 2021
marketing industry

Baby Boomers, here's how you can approach influencers

Baby Boomers, here's how you can approach influencers

Marketing

Word on the street is that Baby Boomers don’t trust social media influencers, and although this may be true, there is still a way for this generation to reach these individuals. Boomers, you’ve got the knowledge, experience and business acumen — now it’s just time to take on a different approach.

 
Baby Boomers and influencer marketing
marketing to baby boomers
influencer marketing strategy
boomers and social media influencers
baby boomers don’t trust influencers
baby boomers influences

hoola moves to The Gridd

hoola moves to The Gridd

Marketing

hoola Modern Agency has announced that it has moved into a new home at The Gridd in Fordyce Road, Walmer, Gqeberha. The agency sees the move as not only representing a new premises for the agency but is also a reflection of where it is at and is heading as a business. 

 
hoola Modern Agency
The Gridd
Marketing and Advertising
agency
digital marketing
Danie Brink

Ultimate Media welcomes Greg Aldridge

Ultimate Media welcomes Greg Aldridge

Marketing

Ultimate Media, a leading independent radio and audio specialist agency, has recently announced that Greg Aldridge, one half of the Greg & Lucky show, has officially joined the team as of Thursday, 1 April. 

 
Ultimate Media
Greg Aldridge
radio and audio
radio agency
audio specialist agency
Greg & Lucky

Savanna launches its latest TVC

Savanna launches its latest TVC

Marketing

Savanna has announced the launch of its latest TVC. The ad has taken on a light-hearted perspective on life with the introduction of 'Siyavanna South Africa', sending the message of 'We get you; we are on the same page'. The ad aims to tap into everyday situations and bring them to life. 

 
Savanna
Savanna Lite
Siyavanna South Africa
Savanna campaign
Savanna TVC
Savanna ad
#MyFriendZone

Checkers wins at the <i>Marketing Achievement Awards</i>

Checkers wins at the Marketing Achievement Awards

Marketing

Checkers has announced that it has won four awards at the 2020 / 21 Marketing Achievement Awards (MAAs). The retailer won three awards for the Sixty60 delivery service and one for the Xtra Savings rewards programme.  

 
Checkers Sixty60
Xtra Savings
Marketing Achievement Awards
MAA awards 2021
MAA winners
Sixty60 delivery service

Debonairs and FCB Joburg launches new TVC

Debonairs and FCB Joburg launches new TVC

Marketing

Debonairs has announced that it partnered with FCB Joburg and has launched its new TVC. The Debonairs Pizza Cram-Decker® TVC celebrates South Africa's passion for food, soccer and family. The TVC was launched on Tuesday, 16 March.

 
Debonairs
FCB Joburg
pizza
pizza ad
pizza TVC
Debonairs Pizza Cram-Decker®
SA food
SA campaigns
South African TVCs
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