More than 30 years after the invention of the World Wide Web, many marketers still describe marketing on digital platforms using the language of the mass media era, says Grant Lapping, managing director at DataCore Media. Lapping says that marketers should view these platforms differently.

Iconic Collective CEO Dermot Latimer has announced that Jawbone Brand Experiences has joined the group as the brand activations, event management, experiential marketing, customer experience and exhibition management service offering division.

Contiki has teamed up with Alexa to unveil the first Amazon Alexa Skill that creates bespoke holiday packing lists. 'Contiki: Pack My Bags', which is now available for download on Amazon, was designed in response to the rising use of voice-enabled technology.

According to Jeilan Devanesan, content marketer at Venngage, updating your blog's content to optimise for SEO is a best practice. Devanesan gives five ways how content in a blog can be utilised to gain better rankings and SEO.

Spur Steak Ranches, in collaboration with hip hop artist Early B, has launched its new campaign 'Spur Is Everywhere'. The campaign was produced by creative agency Ninety9cents (99c) in partnership with MVR Productions.

Marketing is in a constant state of flux thanks to changing consumer preferences and advances in technology. As the industry becomes more and more driven by these progressions, one question remains: Where will the marketing industry land in 2020?

Choosing the right marketing strategies can often be a time-consuming and tricky task. The first step to choosing will be to define your marketing strategies — should you pick a short or long-term strategy? But how do you decide which one is the best for your brand?

Netcash, an Internet-based payment facility, has appointed Boomtown to develop its corporate identity, following a management buy out. The founders say that Netcash, (previously known as Sage Pay) has a highly reputable name that the industry trusts, and this is why the original name is returning.

When it comes to reaching audiences and delivering overall exposure, outdoor media is the best option after TV and in-store advertising, beating not just Facebook but all other media, says Andrew Stevens, director of Tractor Outdoor.

Iconic Collective CEO Dermot Lamiter has announced that Jawbone Brand Experiences has joined the group as the brand activations, event management, experiential marketing, customer experience, and exhibition management service offering division.