Marketers — if you don't adapt, you will fall behind! Developments in technology have always had an influence on the way that you market. Whether you see it as a friend or a foe, technology is here to stay. So, here is a breakdown of the good, the bad and the ugly of marketing in the era of algorithms!

The HaveYouHeard Group has added in_trepid to its stable of creative communications businesses. Billing itself as a pioneering design studio, in_trepid has global ambitions. The new offering is seeking to partner with clients who recognise that functional excellence is not enough and that the way products are designed, packaged and experienced is what separates them for consumers emotionally.

TikTok is quickly growing to be one of the most popular social media platforms. It gives users everything they want: snackable, fun and informative content that fits seamlessly into a video format. This is exactly why brands need to capitalise on this booming marketing opportunity.

The One Club for Creativity has announced its diverse jury of 93 top creatives from 41 countries and regions for the global Young Guns 20 Awards. The awards aim to celebrate creative professionals age 30 or younger.

The Modern Marketing Association of South Africa (MMA SA) has announced the winners of its 2021 Business Impact Index (BII). It has also announced the launch of the 2022 SMARTIES Awards entry dates and categories.

In a digital-first post-pandemic world, consumer expectations and needs are evolving fast, says Zuko Mdwaba, area vice president at Salesforce South Africa. Mdwaba adds that while businesses used to be seen solely as institutions that provide goods and services, customers now also expect them to provide a seamless customer experience and be driven by purpose and values.

The Nedbank Integrated Marketing Conference (IMC) has announced that delegates will hear about what neurons, the brain's information messengers, have to do in the development of marketing messages that are relevant to consumers. The virtual one-day conference will take place on Friday, 29 July.

The 2022 Marketing Achievement Awards (MAA) has announced the top five finalists in its leadership award category, the Marketer of the Year Award. This award aims to recognise the best marketer in the South African marketing industry.

Stratitude has announced that it has won an account with leading real estate group Chas Everitt International. The brand has been appointed to enhance the company's brand strategy and implement a new omnichannel marketing campaign with a focus on digital.

Primedia Group CEO Jonathan Procter has announced the appointment of Tsholofelo Maimane as the group's chief talent officer. Maimane's journey at Primedia began in December 2010 as a human capital trainer. Since then, she has held various managerial positions in the group.