YOUKNOW Digital, the official reseller of technology solutions for leading brands and agencies in Africa, has announced its collaboration with Mscsports. The duo aims to drive additional value in their businesses using the GWI platform and audience insights.

What is herd mentality? Well, this is something ingrained into all of us, as it is a basic human instinct to want to fit in and be accepted. But how does this instinct translate to a powerful marketing resource? Let’s investigate.

Hisense, one of the world's leading consumer electronics and home appliances brand, has announced the launch of its 'Live Bold' digital and retail campaign. The initiative is in partnership with club Paris Saint-Germain. 

HelloFCB+ has announced that, following a strategic and creative pitch, the agency has won an account with Lactalis South Africa to be its integrated marketing communications on its Parmalat, Melrose and President Cheese brands. The account excludes media planning and buying. 

Ogilvy has announced that James Nicholas Kinney has been appointed as its global chief DEI officer and chief people officer for North America. Kinney will oversee all aspects of talent management, recruitment, learning and development, as well as wellbeing.

McCann1886 has announced that it is applying the approach and lessons that it learnt during the lockdown phases to Steers' latest campaign. The TVCs and content was shot by Team Best and directed by Asher Stoltz, Bryan van Niekerk and Sifiso Khoza. The post-production was overseen by Mushroom Media.

The One Club for Creativity has announced six top creatives from South Africa who will serve at the ADC 100^th Annual Awards. The event is one of the world's longest-running global competitions celebrating excellence in craft and innovation in all forms of design and advertising.

How customers buy products and services online has changed forever because of 2020’s pandemic, says Craig Bellingham, founder and CEO of Studio[K]irmack. Bellingham says that online retail is now the norm and in 2021 immersive, visual experiences will deepen customer immersion. 

Most businesses understand the importance of customer experience by now, says Brent Haumann, managing director at Striata Africa. Haumann says they know that providing a great customer experience can help their organisation stand out from competitors while fostering loyalty and trust.

The 2021 Gerety Awards have announced that entries for its latest edition are open. The awards have also indicated that its full jury includes more than 180 advertising and marketing leaders from 30 different countries.