Flow Communications has announced that it has appointed Thrishni Subramoney as its head of social media. Subramoney is already head of Flow's media and social media training division and this promotion will see her on the agency's management team, with leadership of the social media team added to her portfolio. 

Using influencers and e-commerce tools together is an ideal way for marketers to build their brand's awareness amongst new, niche audiences, as well as simplify the process of selling products to consumers. So, can this combination create the ultimate digital marketing weapon? Let's find out:

Grey Advertising Africa has announced that it will serve as the new creative agency for Rand Merchant Bank (RMB), the corporate and investment arm of FirstRand Bank Limited. The agency will be responsible for developing creative and strategic work across media and partnership platforms. Grey will work alongside RMB's existing digital, brand and media partner agencies.

'Metaverse this', 'metaverse that' is all one seems to see online these days — and with good reason! Some are calling this the future of the Internet. This, of course, has had a domino effect on the business world and thus, metaverse marketing has been born. But wait … what is this, exactly?

Over the last two years, the immense spike in digital advertising campaigns and spend has meant that many smaller companies with less advertising budget have been finding it incredibly hard to stand out in this space and compete amongst bigger brands, says the team at hoola Modern Agency. 

JCDecaux, a global leader in outdoor advertising, has announced the appointment of Kirsty Carlson as its sales and marketing director for JCDecaux sub-Saharan Africa. The appointment was effective from Monday, 17 January. Carlson will be reporting to Sebastian Musendo, MD for JCDecaux South Africa.

Mark1, the digital marketing division of the DUKE Group, has appointed Shannon Delaporte as its managing director. Delaporte most recently held the position of managing director at FoxP2, an agency that she helped grow.

RAPT Creative has announced that it has appointed Sanché van Rensburg as its group executive creative director. Van Rensburg was previously the executive creative director at Avatar, where she directed all creative and digital operations across the agency's three offices. She will now assume similar responsibilities at RAPT and will be based in Johannesburg.

OOH Capital, the global Out-of-Home (OOH) advertising advisory company and consultancy, has welcomed three new partners — Jim Lui, Sheldon Silverman and Fred Kuhlman. These new partners cover Asia, the United States and Benelux.

Brands need to be more creative and must respond faster to changes, says Bluegrass Digital CEO Nick Durrant. According to a 2021 survey conducted by Opinium and commissioned by Shaped By, Covid-19 has brought a renewed focus on creativity and bravery amongst senior tech marketers in the United States and the United Kingdom, Durrant adds.