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Marketing in the age of algorithms

Marketing in the age of algorithms

Marketing

Marketers — if you don't adapt, you will fall behind! Developments in technology have always had an influence on the way that you market. Whether you see it as a friend or a foe, technology is here to stay. So, here is a breakdown of the good, the bad and the ugly of marketing in the era of algorithms!

 
Marketing
Algorithm
Algorithmic marketing
Polarisation
shadowban
technology
Marketing strategy
Data collection
Consumer insights
Consumer engagement
Reach
Ideology
Consumer viewpoint
Good
Bad
Ugly
Modern marketing

HaveYouHeard Group launches design studio

HaveYouHeard Group launches design studio

Marketing

The HaveYouHeard Group has added in_trepid to its stable of creative communications businesses. Billing itself as a pioneering design studio, in_trepid has global ambitions. The new offering is seeking to partner with clients who recognise that functional excellence is not enough and that the way products are designed, packaged and experienced is what separates them for consumers emotionally.

 
HaveYouHeard
HaveYouHeard Group
design studio
HaveYouHeard deisgn studio
creative communications
product deisgn
package design
full-service integrated communications

TikTok for businesses: a Q&A with Hayley Owen-Watters

TikTok for businesses: a Q&A with Hayley Owen-Watters

Marketing

TikTok is quickly growing to be one of the most popular social media platforms. It gives users everything they want: snackable, fun and informative content that fits seamlessly into a video format. This is exactly why brands need to capitalise on this booming marketing opportunity.

 
TikTok
Tiktok for business
TikTok business
business TikTok
benefits of TikTok for business
how to use TikTok for marketing
is TikTok good for business
TikTok marketing

The One Club announces <em>Young Guns 20</em> jury

The One Club announces Young Guns 20 jury

Marketing

The One Club for Creativity has announced its diverse jury of 93 top creatives from 41 countries and regions for the global Young Guns 20 Awards. The awards aim to celebrate creative professionals age 30 or younger.

 
One Club for Creativity
Young Guns 20 Awards
Young Guns
Young Guns 20 jury
Young Guns 2022 Jury
Artist In Residence Award
Levine / Leavitt
Levine / Leavitt and Young Gun

MMA SA announces <i>BII</i> 2021 winners and calls for 2022 <EM>SMARTIES Awards</EM> entries

MMA SA announces BII 2021 winners and calls for 2022 SMARTIES Awards entries

Marketing

The Modern Marketing Association of South Africa (MMA SA) has announced the winners of its 2021 Business Impact Index (BII). It has also announced the launch of the 2022 SMARTIES Awards entry dates and categories.

 
MMA SA
Modern Marketing Association South Africa
Business Impact Index 2021
BII 2021 winners
 SMARTIES Awards
2022 SMARTIES Awards entries
2022 SMARTIES Awards categories

The evolution of consumer behaviour: how businesses can adapt and thrive

The evolution of consumer behaviour: how businesses can adapt and thrive

Marketing

In a digital-first post-pandemic world, consumer expectations and needs are evolving fast, says Zuko Mdwaba, area vice president at Salesforce South Africa. Mdwaba adds that while businesses used to be seen solely as institutions that provide goods and services, customers now also expect them to provide a seamless customer experience and be driven by purpose and values.

 
consumer behaviour
How businesses can adapt and thrive
Salesforce South Africa
consumer expectations
how business can adapt to technology
CX
CX report
CX Insights

Nedbank <em>IMC</em> announces Bernice Samuels as a speaker

Nedbank IMC announces Bernice Samuels as a speaker

Marketing

The Nedbank Integrated Marketing Conference (IMC) has announced that delegates will hear about what neurons, the brain's information messengers, have to do in the development of marketing messages that are relevant to consumers. The virtual one-day conference will take place on Friday, 29 July.

 
Nedbank IMC
IMC Conference
neuromarketing
2022 Nedbank IMC
Nedbank IMC marketing speakers
neurodivergent marketing
Africa conference

The 2022 <i>MAA Awards</i> announces the <i>Marketer of the Year</i> finalists

The 2022 MAA Awards announces the Marketer of the Year finalists

Marketing

The 2022 Marketing Achievement Awards (MAA) has announced the top five finalists in its leadership award category, the Marketer of the Year Award. This award aims to recognise the best marketer in the South African marketing industry.

 
2022 MAA Awards
Marketing Achievement Awards
Marketer of the Year
Marketing That Means Business
marketing awards South Africa
SA Marketing Awards
digital marketing awards

Stratitude bags Chas Everitt International

Stratitude bags Chas Everitt International

Marketing

Stratitude has announced that it has won an account with leading real estate group Chas Everitt International. The brand has been appointed to enhance the company's brand strategy and implement a new omnichannel marketing campaign with a focus on digital.

 
Stratitude
Chas Everitt International
marketing campaign
marketing company
brand strategy
Digtal marketing campaign
Berry Everitt
MegaTrends Media
Sylvia Zanetti
Stratitude clients

Primedia welcomes new group chief talent officer

Primedia welcomes new group chief talent officer

Marketing

Primedia Group CEO Jonathan Procter has announced the appointment of Tsholofelo Maimane as the group's chief talent officer. Maimane's journey at Primedia began in December 2010 as a human capital trainer. Since then, she has held various managerial positions in the group.

 
Primedia
group chief talent officer
Tsholofelo Maimane
Jonathan Procter
sustainable growth
sustainable growth strategy
appointment
media news
media update
media appointment
broadcasting
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