Arena Events has announced that it will take its event series online and in a digitised format. This will allow brands to continue their engagement with key stakeholders and clients during this challenging time.

The Association for Communication and Advertising (ACA) has released a statement to the public addressing the issue of continuity within the communication and advertising industry during uncertain times:

WhatsApp can be a highly effective communication tool for businesses if it is used properly, says Matt Grobler, presales engineer at INOVO. Grobler says that the platform has more potential than email or SMS in South Africa because of it's accessibility, popularity and relevancy. 

Ster-Kinekor Sales, the local Cannes Lions representative, has announced the cancellation of the annual Cannes Lions International Festival of Creativity. The event, which was meant to take place in October 2020, will now run between Monday, 21 June 2021 and Friday, 25 June 2021. 

The World Out of Home Organisation (WOO) has announced that its annual congress for 2020 has been cancelled. The decision was made due to the COVID-19 outbreak. The congress has been re-scheduled for 2021 at Sheraton Centre Toronto Hotel.

If your content is not ranking well and not getting enough 'likes' and shares, your online content could be in need of some polishing or perhaps a complete transformation, says digital marketing consultant Shane Barker. Barker gives insights on how to run a content audit.

There's no doubt that small businesses will be hit the hardest from the current COVID-19 pandemic, says Zanthé Agrela, new business manager at Arc Interactive. Agrela gives a 12-point guide for SMEs on how to get through the COVID-19 period.

You don't have to be a top-level content creator to understand the influence of digital marketing on contemporary businesses, says writer Tobias Foster. Foster gives seven tips to marketers on how to drive revenue and to grow traffic.

Brand tracking is a profound service for any brand to have. It helps you gain insights that can help you understand public perception, social media and data analytics, all of which have a direct impact on your brand.

The CMO has announced that its new report, a survey including 150 marketing executives, has found that most marketers lack the necessary data, analytics and real-time systems needed to respond quickly to consumer behavior and intent.