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Four content marketing tools to consider in your next marketing campaign

Four content marketing tools to consider in your next marketing campaign

Marketing

Content marketing is a great alternative to consider if you’re not keen on utilising traditional marketing tactics. It is a creative strategic approach that can help redefine your brand. So, are you keen to know more? Here we go!

 
Content branding
content marketing
social media content marketing
video content marketing
benefits of content marketing
content marketing for brands

Ads24 restructures its sales and marketing team

Ads24 restructures its sales and marketing team

Marketing

Ads24 has announced that, in light of the ever-changing media landscape and customer expectations, it has implemented changes that are aimed at achieving a more collaborative approach to client needs. The newly restructured team is headed by sales professional Tasmia Ismail. 

 
Ads24 sales
Ads24 marketing team
Marketing team restructure 2020
Media industry marketing teams 2020 SA

Tyme Bank announced as headline sponsor for <i>Assegai Awards</i>

Tyme Bank announced as headline sponsor for Assegai Awards

Marketing

TymeBank, a South African leading digital bank, has secured the headline sponsor slot for the Assegai Awards. The TymeBank-sponsored awards evening will take place on Thursday, 26 November where campaign results will be showcased and rewarded. Detailed venue and format information will soon be posted on the event's website.

 
Assegai Awards 2020
Assegai Awards sponsors 2020
Assegai Awards news 2020
Assegai Marketing awards SA 2020
Top marketing awards 2020

Castle Lite launches its '#UnlockSummer' campaign

Castle Lite launches its '#UnlockSummer' campaign

Marketing

Castle Lite has announced the launch of its '#UnlockSummer' campaign. Castle Lite will 'refresh Mzansi' every time Hotazel, one of the hottest towns in South Africa, reaches temperatures of 35 degrees with a free six-pack. Castle Lite will reward consumers who buy a six-pack of Castle Lite with extra prizes.

 
Castle Lite
Castle Lite campaigns
Beer campaigns
South African beer campaigns 2020
Alcohol campaigns 2020

Four fundamentals that brands need in order to resonate with consumers

Four fundamentals that brands need in order to resonate with consumers

Marketing

Gone are the days when a brand could broadcast a message over the radio or TV and rest assured their target audience was listening, says Tracy Jones, MD of Positive Dialogue. Jones says that consumers are inundated with content and messages across a broad spectrum of devices and brands are competing for a share of that attention.

 
Leverage the power of influence
The value of influence
The power of influence 2020
What to use the power of influence

Cape Town Central City Improvement District launches new campaign

Cape Town Central City Improvement District launches new campaign

Marketing

The Cape Town Central City Improvement District (CCID) has announced the launch of a campaign to reignite the Cape Town CBD economy. The initiative is aimed at attracting employees, businesses, local, national and international visitors back to Cape Town following the Lockdown. The national campaign is the first initiative of its kind for a South African commercial centre.

 
Cape Town Central City Improvement District
Cape Town campaigns 2020
South African national campaign 2020
Cape Town CBD economy campaign 2020

Simba announces its relaunch campaign

Simba announces its relaunch campaign

Marketing

Simba has unveiled one of its largest brand relaunches in recent memory to celebrate the flavours of South Africa. The focus of the rebranding is to emphasise its aim to bring people closer together. 

 
Simba chips South Africa
Simba chips campaign
Simba chips rebranding
South African foods
South African cultural foods

Mediamark partners with PriceCheck

Mediamark partners with PriceCheck

Marketing

Mediamark, an award-winning audio and digital solutions sales house, has signed a partnership deal with PriceCheck, the largest non-affiliated e-commerce platform in South Africa. 

 
Mediamark
PriceCheck
PriceCheck partnerships 2020
e-commerce platforms 2020
Digital solutions agencies 2020 SA

hoola celebrates rapid growth with a new look

hoola celebrates rapid growth with a new look

Marketing

hoola has announced that it has been growing rapidly over the last four years. The agency says that to celebrate, it has unveiled a new look for its brand. The digital advertising and design agency, which was previously known as BrandIt, has been partnering with clients in the Eastern and Western Cape, and is now diving into the KwaZulu-Natal market.

 
Digital advertising and design agency South African
hoola agency 2020
Design agency SA 2020
agency rebrand

Riverbed announces recipients of its 'Ad Crashers' campaign

Riverbed announces recipients of its 'Ad Crashers' campaign

Marketing

Riverbed has announced that a diverse group of nine black-owned small and medium-sized enterprises (SMEs) have been named as the recipients of high-end marketing support valued at over R3 million through its 'Ad Crashers' campaign. Riverbed launched the initiative to help small businesses affected by COVID with free media, marketing and advertising services.

 
Riverbed Ad Crashers campaign
SMEs funding initiatives 2020 SA
Free media
marketing and advertising services
SMEs campaigns 2020 SA
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