Three reasons why fear-based marketing doesn’t work anymore

Three reasons why fear-based marketing doesn’t work anymore

Marketing

Fear-based marketing might have been the way to go in the past, but consumers are getting smarter, which means being manipulated by the use of this type of marketing doesn’t work anymore. media update’s Talisa Jansen van Rensburg takes you through three of the reasons why ‘scary’ doesn’t sell.

 
Fear-based marketing
Marketing strategies
Marketing with fear

Ogilvy wins <i>Gold</i> at the <i>New Generation awards</i>

Ogilvy wins Gold at the New Generation awards

Marketing

Ogilvy South Africa and its clients won a total of seven Golds at the 2019 New Generation Awards. Founded in 2012, the awards aim to celebrate South African agencies and corporates for their innovative use of social and digital media.

 
Ogilvy wins
2019 New Generation Awards
New Generation Awards winners
awards won by Ogilvy 2019

Kellog's celebrates its reformulated cereals with a new TVC

Kellog's celebrates its reformulated cereals with a new TVC

Marketing

Kellogg's has launched a new television commercial (TVC) to promote its new improved cereals. According to the brand, the new cereals contain essential vitamins and minerals to help keep South Africans active and alert.

 
Kellogg's brand
Kellogg's reformulates its cereal
Kellog's television commercial 2019
TVC South Africa 2019

Social proof: The secret ingredient to skyrocket sales

Social proof: The secret ingredient to skyrocket sales

Marketing

Social proof is an effective tool to sway consumers your way. Star ratings and recommendations from friends aren’t the only ways for brands to utilise social proof, as media update’s Aisling McCarthy explains.

 
Social proof
using social proof in business
herd mentality

Flume wins at 2019 <i>New Generation Social and Digital Media Awards</i>

Flume wins at 2019 New Generation Social and Digital Media Awards

Marketing

The New Generation Social and Digital Media Awards saw Flume Digital Marketing and PR win Silver for the Most Innovative Digital Media Campaign. The awards launched in 2012 and aim to be a platform to celebrate the digital achievements of South Africa.

 
2020 New Generation Social and Digital Media Awards
Flume Digital Marketing and PR
Flume Digital
Love Justice
human trafficking

Infographic: Five reasons why print should be part of your marketing strategy

Infographic: Five reasons why print should be part of your marketing strategy

Marketing

Print is often viewed as being a thing of the past and can, therefore, be overlooked by marketers. But print can actually be a huge asset to your marketing strategy and should be included in the mix. 

 
Print marketing
Print media industry
Marketing strategy
Why print is not dead

How small businesses can build their brand recognition

How small businesses can build their brand recognition

Marketing

A large part of the reason why successful companies grow so big is that they excel at brand recognition, says Greg Chen, CEO and co-founder of Mobiz. Chen says technology is making it much more easier for smaller businesses to catch up.

 
brand recognition importance
brand recognition in marketing
brand recognition strategies
Mobiz

Speakers for 2020 <i>IMC Conference</i> announced

Speakers for 2020 IMC Conference announced

Marketing

The 2020 Nedbank IMC Conference will see author and speaker Patrick Collister hosting the closing presentation. The conference is set to take place at The Galleria in Sandton on Thursday, 19 March 2020 with the theme 'Marketing Works. Work it.'

 
Nedbank IMC 2020
IMC Conference 2020
IMC Conference speakers 2020
marketing conference South Africa 2020

SA company leaders are ‘out of touch' with customers

SA company leaders are ‘out of touch' with customers

Marketing

As organisations worldwide prepare to celebrate Customer Service Week (7 to 11 October), South African executives need to ask themselves if they know what value they add to their customers, says Nathalie Schooling, CEO of customer experience specialists nlighten. She argues that executives do not ask this question enough.

 
Consumers
South African company leaders
customer service

Lesley Ann Brandt partners with Santam to launch '#Say I'

Lesley Ann Brandt partners with Santam to launch '#Say I'

Marketing

Santam's new '#Say I' campaign aims to encourage South Africans to think about the value of insurance and to 'say I' to protecting what they've accumulated. Conceptualised by the King James Group, the TVC features South African actress Lesley-Ann Brandt.

 
Santam
#SayI
King James Group
Short-term insurance industry
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