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Arena Events announces that its event series has gone online

Arena Events announces that its event series has gone online

Marketing

Arena Events has announced that it will take its event series online and in a digitised format. This will allow brands to continue their engagement with key stakeholders and clients during this challenging time.

 
Arena Holding events online 2020
South African marketing event tools online 2020
Online event platforms for marketers 2020

ACA releases statement regarding continuity during times of uncertainty

ACA releases statement regarding continuity during times of uncertainty

Marketing

The Association for Communication and Advertising (ACA) has released a statement to the public addressing the issue of continuity within the communication and advertising industry during uncertain times:

 
Communication and advertising industry update
COVID-19 impacts on communication and advertising SA
Coronavirus affects on advertsing industry 2020

The benefits of channeling customer expectations through WhatsApp

The benefits of channeling customer expectations through WhatsApp

Marketing

WhatsApp can be a highly effective communication tool for businesses if it is used properly, says Matt Grobler, presales engineer at INOVO. Grobler says that the platform has more potential than email or SMS in South Africa because of it's accessibility, popularity and relevancy. 

 
Tools for channeling customer expectations
The benefits of WhatsApp in marketing
WhatsApp for customers
How to use WhatsApp in sales and marketing

The <i>Cannes Lions</i> 2020 event cancelled

The Cannes Lions 2020 event cancelled

Marketing

Ster-Kinekor Sales, the local Cannes Lions representative, has announced the cancellation of the annual Cannes Lions International Festival of Creativity. The event, which was meant to take place in October 2020, will now run between Monday, 21 June 2021 and Friday, 25 June 2021. 

 
2020 Cannes Lions
Cannes Lions updates Coronavirus
Cannes Lions 2020 event
Cannes Lions news SA 2020

WOO congress re-scheduled for May 2021 in Toronto

WOO congress re-scheduled for May 2021 in Toronto

Marketing

The World Out of Home Organisation (WOO) has announced that its annual congress for 2020 has been cancelled. The decision was made due to the COVID-19 outbreak. The congress has been re-scheduled for 2021 at Sheraton Centre Toronto Hotel.

 
WOO Toronto Congress 2020
WOO congress reschuled
WOO Toronto congress new dates 2021
WOO Congress updates 2020

Three ways to run a content audit in 2020

Three ways to run a content audit in 2020

Marketing

If your content is not ranking well and not getting enough 'likes' and shares, your online content could be in need of some polishing or perhaps a complete transformation, says digital marketing consultant Shane Barker. Barker gives insights on how to run a content audit.

 
How to improve online content
How to run a content audit. The benefits of auditing content 2020
Improving content for marketing
Tips to improve your online content

An SME’s survival guide on overcoming COVID-19

An SME’s survival guide on overcoming COVID-19

Marketing

There's no doubt that small businesses will be hit the hardest from the current COVID-19 pandemic, says Zanthé Agrela, new business manager at Arc Interactive. Agrela gives a 12-point guide for SMEs on how to get through the COVID-19 period.

 
SMEs during COVID-19
Hot to survive the lockdown period
How small business can survive lockdown
SA small business tips for COVID-19

Seven top digital marketing tips to grow traffic and drive revenue

Seven top digital marketing tips to grow traffic and drive revenue

Marketing

You don't have to be a top-level content creator to understand the influence of digital marketing on contemporary businesses, says writer Tobias Foster. Foster gives seven tips to marketers on how to drive revenue and to grow traffic.

 
Digital marketing tips 2020
Hot to grow traffic and drive revenue
How marketers can drive revenue in 2020
Growing revenue in SA

Three reasons why Newsclip is successful at brand tracking

Three reasons why Newsclip is successful at brand tracking

Marketing

Brand tracking is a profound service for any brand to have. It helps you gain insights that can help you understand public perception, social media and data analytics, all of which have a direct impact on your brand.

 
Brand tracking
Newsclip
Social listening
Media monitoring
Cross-platform media monitoring

CMO releases its new report on consumer behaviour

CMO releases its new report on consumer behaviour

Marketing

The CMO has announced that its new report, a survey including 150 marketing executives, has found that most marketers lack the necessary data, analytics and real-time systems needed to respond quickly to consumer behavior and intent.

 
CCMO new report 2020
Consumer behavior reports 2020
Statistics for marketers on consumer behavior
Customer behavior data statistics
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