Fear-based marketing might have been the way to go in the past, but consumers are getting smarter, which means being manipulated by the use of this type of marketing doesn’t work anymore. media update’s Talisa Jansen van Rensburg takes you through three of the reasons why ‘scary’ doesn’t sell.

Ogilvy South Africa and its clients won a total of seven Golds at the 2019 New Generation Awards. Founded in 2012, the awards aim to celebrate South African agencies and corporates for their innovative use of social and digital media.

Kellogg's has launched a new television commercial (TVC) to promote its new improved cereals. According to the brand, the new cereals contain essential vitamins and minerals to help keep South Africans active and alert.

Social proof is an effective tool to sway consumers your way. Star ratings and recommendations from friends aren’t the only ways for brands to utilise social proof, as media update’s Aisling McCarthy explains.

The New Generation Social and Digital Media Awards saw Flume Digital Marketing and PR win Silver for the Most Innovative Digital Media Campaign. The awards launched in 2012 and aim to be a platform to celebrate the digital achievements of South Africa.

Print is often viewed as being a thing of the past and can, therefore, be overlooked by marketers. But print can actually be a huge asset to your marketing strategy and should be included in the mix. 

A large part of the reason why successful companies grow so big is that they excel at brand recognition, says Greg Chen, CEO and co-founder of Mobiz. Chen says technology is making it much more easier for smaller businesses to catch up.

The 2020 Nedbank IMC Conference will see author and speaker Patrick Collister hosting the closing presentation. The conference is set to take place at The Galleria in Sandton on Thursday, 19 March 2020 with the theme 'Marketing Works. Work it.'

As organisations worldwide prepare to celebrate Customer Service Week (7 to 11 October), South African executives need to ask themselves if they know what value they add to their customers, says Nathalie Schooling, CEO of customer experience specialists nlighten. She argues that executives do not ask this question enough.

Santam's new '#Say I' campaign aims to encourage South Africans to think about the value of insurance and to 'say I' to protecting what they've accumulated. Conceptualised by the King James Group, the TVC features South African actress Lesley-Ann Brandt.