What makes one voice rise above the noise in the digisphere? In an age where anyone with a smartphone and an idea can become an influencer, what differentiates the truly influential from the countless voices fighting for attention? It's not fame, followers, or flashy campaigns, but rather a deeply ingrained psychological connection, says Murray Legg, Co-Founder of Webfluential.

In today's hyper-fragmented, choice-saturated marketplace, loyalty doesn't just happen, it's engineered. Consumers don't wake up feeling loyal. Loyalty is the cumulative result of smart brand design: showing up in the right moments, creating emotional significance and making repeat buying feel frictionless, says Melanie Campbell, Partner of Group Strategy at RAPT Creative. 

Type Directors Club (TDC) has announced the winners of the TDC71 Competition. The global jury has awarded a total of 170 TDC71 Certificates of Typographic Excellence — 104 in Communication Design, 37 in Type Design and 29 in Lettering — to entrants from 26 countries.

Polygon has announced the integration of The Capital Hotels, Apartments and Resorts' digital screen network into its publisher inventory — the first time a South African hotel group has been connected programmatically. 

In a world full of digital clutter, leading entrepreneurs have discovered something powerful: authenticity cuts through. Emma Donovan, Co-Founder and CEO of Dapper, says she has watched this fascinating shift unfold, as leaders and entrepreneurs who once shied away from personal branding are now leaning in and stepping up to own their story. 

In the world of advertising and marketing, it's easy to overlook one of the most vital engines driving agency growth — the new business team. While creative awards and high-profile campaigns earn the spotlight, it's often the behind-the-scenes hustle of business development that opens the door for those moments, says Sean Devlin, Business Development Director at Penquin. 

In a world where attention spans are short and digital content is everywhere, businesses are under increasing pressure to communicate clearly and connect meaningfully. Yet one of the most common misunderstandings among growing organisations and purpose-led enterprises lies in confusing branding with marketing, says Get Published Founder, Nadia Hearn. 

You’ve probably heard the term commerce media, but what is it really? Simply put, it's advertising that lets retailers build a media business out of their first-party data by connecting consumers with their products and services at every step of the shopping journey, says Daniel Levy, Co-Founder and Co-CEO of Flow. 

10bet South Africa has introduced a horse racing offering, and to promote the offering, Horse Racing Trainer, Adam Marcus, has joined 10bet as its Official Horse Racing Ambassador.

Federal Express Corporation (FedEx), in partnership with Saatchi & Saatchi India, has released a new campaign, reinforcing its commitment to entrepreneurs and Small and Medium Enterprises (SME) across India.