Digital platforms are big tech, not mass media

Digital platforms are big tech, not mass media

Marketing

More than 30 years after the invention of the World Wide Web, many marketers still describe marketing on digital platforms using the language of the mass media era, says Grant Lapping, managing director at DataCore Media. Lapping says that marketers should view these platforms differently.

 
Digital marketing strategies 2019
digital marketing platforms 2019
mass media platforms 2019

Jawbone Brand Experiences joins Iconic Collective

Jawbone Brand Experiences joins Iconic Collective

Marketing

Iconic Collective CEO Dermot Latimer has announced that Jawbone Brand Experiences has joined the group as the brand activations, event management, experiential marketing, customer experience and exhibition management service offering division.

 
Jawbone Brand Experiences agency 2019
Iconic Collective group partners 2019
marketing and brand activation group SA

Contiki launches world-first Alexa Skill

Contiki launches world-first Alexa Skill

Marketing

Contiki has teamed up with Alexa to unveil the first Amazon Alexa Skill that creates bespoke holiday packing lists. 'Contiki: Pack My Bags', which is now available for download on Amazon, was designed in response to the rising use of voice-enabled technology.

 
Contiki Alexa Skill
Contiki: Pack My Bags Alex Skill
Travelling packing list 2019
Contiki travel bag items list 2019
travel list app 2019

Five ways to update your blog content to boost SEO

Five ways to update your blog content to boost SEO

Marketing

According to Jeilan Devanesan, content marketer at Venngage, updating your blog's content to optimise for SEO is a best practice. Devanesan gives five ways how content in a blog can be utilised to gain better rankings and SEO.

 
Blog SEO guide
Blog SEO tips
Blog SEO optimisation
Blog tips 2019

Spur partners with Early B and 99c for its new campaign

Spur partners with Early B and 99c for its new campaign

Marketing

Spur Steak Ranches, in collaboration with hip hop artist Early B, has launched its new campaign 'Spur Is Everywhere'. The campaign was produced by creative agency Ninety9cents (99c) in partnership with MVR Productions.

 
Spur Is Everywhere campaign 2019
Spur music video Spur Is Everywhere
99c South African campaigns 2019
South African creative agencies 2019

Five marketing trends for 2020

Five marketing trends for 2020

Marketing

Marketing is in a constant state of flux thanks to changing consumer preferences and advances in technology. As the industry becomes more and more driven by these progressions, one question remains: Where will the marketing industry land in 2020?

 
marketing trends 2020
2020 marketing trends
marketing trends

The difference between short and long-term strategies

The difference between short and long-term strategies

Marketing

Choosing the right marketing strategies can often be a time-consuming and tricky task. The first step to choosing will be to define your marketing strategies — should you pick a short or long-term strategy? But how do you decide which one is the best for your brand?

 
Short-term vs long-term marketing
Marketing strategies
Marketing industry

Netcash appoints Boomtown to evolve its brand

Netcash appoints Boomtown to evolve its brand

Marketing

Netcash, an Internet-based payment facility, has appointed Boomtown to develop its corporate identity, following a management buy out. The founders say that Netcash, (previously known as Sage Pay) has a highly reputable name that the industry trusts, and this is why the original name is returning.

 
Netcash appoints Boomtown
Netcash brand repositioning 2019
Netcash brand name change Boomtown 2019
Netcash management buy out 2019

Tractor Outdoor appeals to outdoor media owners and municipalities

Tractor Outdoor appeals to outdoor media owners and municipalities

Marketing

When it comes to reaching audiences and delivering overall exposure, outdoor media is the best option after TV and in-store advertising, beating not just Facebook but all other media, says Andrew Stevens, director of Tractor Outdoor.

 
Tractor Outdoor billboard complaince 2019
South African billboard erection compliance
outdoor media billboards South Africa 2019

Iconic Collective welcomes Jawbone Brand Experiences

Iconic Collective welcomes Jawbone Brand Experiences

Marketing

Iconic Collective CEO Dermot Lamiter has announced that Jawbone Brand Experiences has joined the group as the brand activations, event management, experiential marketing, customer experience, and exhibition management service offering division.

 
Iconic Collective
Jawbone Brand Experiences
Iconic Collective brand activation decision
customer experience division
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