Turning crumbs into conversations: insights from industry experts
Marketing
The team at data-driven adtech company Flow says Google's intention to phase out third-party cookies on Chrome before the end of 2024 marks a significant shift for businesses aiming to reach their target audiences online. Prompting swift adaptation to a changing digital landscape, it has catapulted first-party data into the spotlight, adds the team.
Turning crumbs into conversations: insights from industry experts
Flow
Data-driven adtech company
Industry experts
Flow panel discussion
Panel discussion on first-party data
The potential of first party data
First-party data in a cookieless era
Third-party cookies
First-party cookies
Third-party cookies on Google
Third-party cookies on Chrome
First-party data
Third-party data
Data
Shift for businesses and brands
Changing digital landscape
Digital landscape