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Top Huawei executive Jas Cai to speak at WOO Global Congress Hong Kong

Top Huawei executive Jas Cai to speak at WOO Global Congress Hong Kong

Marketing

WOO has announced that Jas Cai, media director and chief expert of Huawei Consumer Business Group MKT Procurement, will discuss how OOH media enhances the consumer's mindset at its congress.

 
Top Huawei executive Jas Cai to speak at WOO Global Congress Hong Kong
Jas Cai
Huawei
WOO Global Congress Hong Kong
WOO
World Out of Home Organization
OOH
OOH media
Consumer mindset

MMA <i>SMARTIES SA</i> announces sub-Saharan Africa expansion

MMA SMARTIES SA announces sub-Saharan Africa expansion

Marketing

The MMA SA's annual industry awards, the SMARTIES — which ranks among the country's time-honoured industry awards such as the Loeries and the Effies — has announced that it is distinct in that it emphasises results over creativity, strategy and execution. 

 
MMA SMARTIES SA announces sub-Saharan Africa expansion
SSA expansion
MMA SMARTIES SA
MMA SA
MMA Global
MMA awards
Annual industry Awards
SMARTIES
SMARTIES SA
Sub-Saharan expansion
Marketing awards
Marketing industry
AI and tech innovations
CX
Purpose-driven marketing
Business impact

MSCSPORTS renews three-year contract with Engen

MSCSPORTS renews three-year contract with Engen

Marketing

MSCSPORTS, a full-service sponsorship agency, has announced the renewal of its three-year contract with Engen. The deal highlights the strength of the partnership between the two entities and reaffirms MSCSPORTS's commitment to delivering innovative and impactful marketing solutions.  

 
MSCSPORTS renews three-year contract with Engen
MSCSPORTS
Engen
Marketing
Marketing solutions
Full-service sponsorship agency
Sponsorship agency

Duma Collective reports growth and strategic transition

Duma Collective reports growth and strategic transition

Marketing

Duma Collective, a leading creative communications agency, has announced a significant evolution in its journey, signifying its forward momentum. Following a strategic transition from its collaboration with Mkhwanazi and Ngubane (M+N), Duma Collective will forge a new path, bringing with it insights from its partnership with M+N.

 
Duma Collective reports growth and strategic transition
Duma
Duma Collective
Strategic transition
Mkhwanazi and Ngubane
M+N

The three apples that changed our world

The three apples that changed our world

Marketing

Three iconic apples have profoundly shaped human behaviour over the centuries, says Murray Legg, co-founder of Webfluential. Legg adds that it began with Eve's fateful bite, symbolising our innate temptation for social status. Then came Newton's apple, revealing the gravitational forces that exist between objects and people. 

 
The three apples that changed our world
Human behaviour
Murray Legg
Webfluential
Marketing
Commerce
Social commerce

DMEXCO 2024 announces new CMO Summit

DMEXCO 2024 announces new CMO Summit

Marketing

DMEXCO, Europe's leading business-to-business digital marketing and tech event, will be held in Cologne on Wednesday, 18 September and Thursday, 19 September, under the motto 'Prompting the Future'. The event's new CMO Summit will transform the Rhine metropolis into the beating heart of (digital) marketing.

 
DMEXCO 2024 announces new CMO Summit
DMEXCO
DMEXCO event
DMEXCO expo
New CMO Summit
DMEXCO CMO Summit
Chief marketing officer
Marketing professionals
Leading marketing decision-makers
Global marketing leaders
Digital marketing and tech event
B2B
Business to business event
Business to Business marketing
Advertising
Digital trends in advertising
Media channels
Out of Home
OOH
Brand management

The One Show 2024 announces winners

The One Show 2024 announces winners

Marketing

The One Show 2024 has announced that Marcel Paris received Best of Show and a pair of Best of Discipline wins at The One Show 2024, at Creative Week held at Cipriani Wall Street in New York. 

 
The One Show 2024 announces winners
Best of Show winners
Best of Discipline winners
Best of the Year winners
The One Show 2024
One Show winners
The One Show Pencils winners
The One Show Merit winners
The One Club for Creativity
The One Club
Creative Week 2024

Singularity Summit 2024 to take place in collaboration with Old Mutual

Singularity Summit 2024 to take place in collaboration with Old Mutual

Marketing

Singularity South Africa has announced the plans for the upcoming SingularityU South Africa Summit, which will return in physical format in 2024, in collaboration with Old Mutual. With over 1 500 delegates expected, the summit will take place on Monday, 21 and Tuesday, 22 October at the Sandton Convention Centre in Johannesburg.  

 
Singularity Summit 2024 to take place in collaboration with Old Mutual
Singularity Summit 2024
SingularityU South Africa Summit
Old Mutual
International speakers
Local speakers
Singularity Summit speakers
Future-proof Africa
Innovations
Global challenges
Artificial Intelligence
AI

Naked takes SA on a wait loss journey

Naked takes SA on a wait loss journey

Marketing

Naked, a fully digital insurance platform, has offered the answer to all that unwanted and unnecessary 'wait' with its latest advertising campaign, 'Lose Wait'. The campaign shows individuals how to 'lose wait' by doing insurance online in a matter of seconds rather than going through a traditional call centre. 

 
Naked takes SA on a wait loss journey
Naked
Naked insurance
Advertising campaign
Campaign
Lose wait
Traditional call centre
Naked app
Online insurance
Insurance
Digital insurance platform

Simplifying B2B marketing — in 300 words or less

Simplifying B2B marketing — in 300 words or less

Marketing

Many modern marketers — as fierce as they are — start to scratch their heads when B2B comes into the picture. They know it's different from B2C, but they might not know how. It's simple, really. Get down to the basics of B2B in this two-minute read!

 
B2B marketing
B2B strategy
Basics of B2B marketing
Goals of B2B marketing
B2B target audience
Factual marketing
Detailed marketing
Stakeholder marketing
B2B ROI
Return on investment
How to get started in B2B marketing
How to market B2B
What is B2B marketing
How does B2B marketing work
B2B meaning
B2B vs B2C marketing
Business to Business
Business to business marketing
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