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The Confidence Quotient: Why Brands are Betting on Self-Esteem

Yesterday Marketing

Confidence is the word on everyone's lips — and brands are listening. Emma Mendes from media update explores the surge in confidence-driven marketing, what drives this trend and how brands can tap into its power to connect authentically with audiences.

Confidence Quotient Self-Esteem Confidence-Driven Marketing Self-Care Self-Love Brand Authenticity Eucerin Nike Dove Brand Narrative

The Stephen King IT Factor: Mastering Narrative Power in PR

4 Weeks ago Publicity

Stephen King's memoir, On Writing: A Memoir of the Craft, is a treasure trove of advice that goes beyond fiction. King's insights offer a roadmap for publicists and PR agents to craft articles that resonate with audiences — and boost visibility. Emma Mendes from media update shares tips to help you elevate your PR game utilising King's wisdom.

PR Content Writing Tips How to Write Engaging Articles Public Relations Content Creation Publicists PR Agents Publicity Articles Boost Visibility PR Tips Stephen King.

Violence, Desensitisation and the Media's New Reality

4 Weeks ago Media

Venelize de Lange from media update looks at the growing normalisation of violence across mainstream media, considering how long term exposure is reshaping audience sensitivity and challenging traditional approaches to ethical reporting.

Media violence Audience desensitisation Violent content in media Digital media trends Increase of violence in media

Balancing Global Scale and Local Insight: A Q&A With Koji Sekiguchi

4 Weeks ago Marketing

What does successful brand leadership look like today? media update's Venelize de Lange chats to Koji Sekiguchi about the lessons he learnt from a global career in marketing leadership.

Brand leadership Marketing leadership AI in marketing leadership Sony marketing strategy Influencer marketing South Africa

ChatGPT Enters the Ad Game: Everything Marketers Need to Know

2 Weeks ago Marketing

Venelize de Lange from media update breaks down how ChatGPT is introducing advertisements, shifting from search to conversation-led brand discovery, and what this means for marketers and AI-driven marketing strategies.

ChatGPT advertising strategy AI-driven brand discovery AI-powered marketing channels ChatGPT advertisements Sponsored advertisements in ChatGPT ChatGPT sponsored content AI advertising platform

Tech on Trial: Redefining Responsibility in the Age of Digital Addiction

3 Weeks ago Media

Venelize de Lange from media update unpacks Meta and Google's recent lawsuit, examining concerns about addictive platform designs and what tighter algorithm regulation could mean for audience growth strategies, ethical amplification and the future of digital publishing.

Meta and Google lawsuit Social media algorithm regulation Ethical audience growth strategies Engagement-driven algorithms Addictive platform design

Die Papier Promises a Fresh Voice for Afrikaans Readers

2 Days ago Media

The contemporary news ecosystem faces an era where many media outlets are pivoting away from print operations and shifting entirely toward digital platforms. However, Novus Media (part of JSE-listed Novus Holdings) is making a daring statement to reaffirm authority in the perseverance of print media, as considered by media update's Kiara Ferreira and Venelize de Lange.

Afrikaans print media Die Papier newspaper Novus Media Die Papier Afrikaans news South Africa newspapers Community journalism

The South African Freelancer Conundrum: How Much Do I Charge? — A 2026 Update

5 Weeks ago Media

Venelize de Lange from media update unpacks how South African freelancers can navigate pricing in 2026, by looking at updated benchmarks, common mistakes and practical strategies for setting sustainable rates.

Freelance rates in South Africa How much freelancers charge in South Africa How to price freelance services Freelancing income South Africa 2026 South African freelance pricing guide

Redefining Attention in the Creator Economy: A Q&A With Pieter Geyser — Part One

2 Weeks ago Media

Venelize de Lange from media update spoke with Pieter Geyser about the future of media strategy, what drives ROI and how brands can harness creator content effectively.

Social media metrics Attention-led marketing Influencer marketing ROI Brand engagement strategies Sustainable creator marketing

From South Africa to Europe: The Strategy Behind Mr Price's R9-Billion NKD Acquisition

5 Weeks ago Marketing

Venelize de Lange from media update examines Mr Price's R9.66-billion NKD acquisition, exploring what the retailer's European expansion reveals about scaling value brands, localisation and the growing role of data-led marketing execution.

Mr Price NKD acquisition South African retail expansion into Europe Retail acquisition investor concerns Data-led retail marketing strategy

Shrugging Off Tariffs: The Strategy Behind SA's Record Agricultural Exports

3 Weeks ago Marketing

Venelize de Lange from media update unpacks how SA's record agricultural exports (despite declining US demand) highlight the importance of adaptive strategy, audience insight and diversified market positioning.

South Africa agricultural export revenue SA record agricultural exports $15.1 billion South Africa US trade relations US demand decline for SA exports audience segmentation strategy

Global TDC72 Jury Talk About Type Trends and Judging

10 Hours ago Media

As the Type Directors Club's TDC72 competition approaches its final submission deadline of Friday, 27 February, creative leaders from around the world serving on this year's jury took a moment to provide their take on type trends, jury selection and what they're looking for in this year's entries.

Why Brands Need to Use Q1 to Turn Consumer Attention Into Measurable Impact

11 Hours ago Marketing

For many brands, periods of peak advertising demand can be both a blessing and a curse. While audiences are active and spending, marketing teams often contend with saturated channels, operational constraints and budget pressures.

WeLoveU Foundation Inpsires Gift of Life at Greenstone Shopping Centre

14 Hours ago Publicity

On Sunday, 22 February, more than 60 volunteers from the Intl. WeLoveU Foundation have gathered for the organisation's 839^th Worldwide Blood Drive held at the South African National Blood Service (SANBS) donor centre in Modderfontein, Johannesburg.

OFM Celebrated 40 Years With YellO Fleet

16 Hours ago Media

As part of OFM's 40^th birthday celebrations, the station has announced that the YellO Fleet yellow vehicles will be travelling across the region, giving listeners the chance to win a R40 000 cash grand prize.

Joe Public Voted Most Balanced Creative Agency of the Decade

Yesterday Marketing

Joe Public has announced that it has been voted Most Balanced Creative Agency of the Decade at the inaugural SCOPEN Africa Decade Awards, held in Johannesburg on Tuesday, 24 February.

The Confidence Quotient: Why Brands are Betting on Self-Esteem

Yesterday Marketing

Outdoor Network Expands Its Footprint With a New High-Impact Billboard in Tshwane

Yesterday Marketing

As brands compete for attention in increasingly crowded urban environments, Outdoor Network has continued to expand its portfolio of large-format iconic billboard sites in response to advertiser demand for high-impact visibility at scale.

Petshop Science Reveals World's First Television Commercial Filmed by Pets

Yesterday Marketing

South Africa's fastest-growing pet retailer has flipped the script — and the camera — creating the world's first television commercial filmed entirely by pets.

WESSA and Century City Conference Centre Mark Milestone With First Conference Venue

Yesterday Publicity

The Wildlife and Environment Society of South Africa (WESSA) and Century City Conference Centre have marked a milestone moment for the global meetings and events industry, as the Cape Town venue becomes the first conference centre in Africa and the Southern Hemisphere to achieve Green Key certification — earning an exceptional 100% audit score in its first year of assessment.

PR Worx Ranked South Africa's Number One PR Agency for 2026

Yesterday Publicity

PR Worx has been ranked the number one public relations agency in South Africa for 2026 following an independent nationwide survey of 13 200 corporate clients.