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Why Psychological Literacy is Important in PR

Yesterday Publicity

Psychology is not just for the comfort of your therapist's couch. Venelize de Lange from media update explains why psychological literacy is a core competency for PR professionals who must understand how audiences think, feel and behave in a digitally driven world.

Psychology in PR Public relations strategy Cognitive and emotional marketing Understanding public perception Audience behaviour in digital media

Everything You Need to Know About Article Schema

1 Week ago Media

Ever heard of article schema markup? Venelize de Lange from media update explains what it is and how it helps writers, from journalists to bloggers, stand out on Google and reach wider audiences.

Article schema markup Structured data for SEO How to implement schema markup News article schema Schema for blog posts

South Africa's Freelance Market Is Growing — Here's What's Changing and How to Seize It

11 Hours ago Media

South Africa's freelancing scene is evolving — and fast. Venelize de Lange from media update explores current trends, in-demand skills and emerging opportunities for freelancers who want to stay competitive in 2026.

South African freelance market Freelance trends in South Africa In-demand freelance skills Remote work in South Africa Freelance opportunities in South Africa

Global Brand, Local Heart: Inside McDonald’s South Africa’s Marketing Strategy

6 Days ago Marketing

From digital-first insights to ethical leadership, Venelize de Lange from media update unpacks how McDonald's South Africa blends global strategy with local storytelling to stay relevant, responsible and loved by fast-food fans nationwide.

McDonald’s South Africa marketing strategy Local brand storytelling Global brand local strategy McDonald’s customer engagement Fast food digital trends

Answer Engine Optimisation: How to Prepare Your Marketing for the Chatbot Era

2 Weeks ago Marketing

With AI chatbots and voice assistants now being the primary way people search, marketers need to adapt their content to stay visible. media update's Venelize de Lange explores Answer Engine Optimisation and how marketers can use it in a time where AI decides which answers audiences see.

Answer Engine Optimisation (AEO) AI chatbot marketing Voice search optimisation AI driven search SEO versus AEO

Five Common PR Faux Pas and How to Avoid Them

2 Weeks ago Publicity

PR slip-ups can happen to even the most experienced professionals. Venelize de Lange from media update unpacks five common PR faux pas and how to dodge them before they derail your next campaign.

PR mistakes to avoid Public relations tips Common PR errors Media relations best practices

Milpark Education Unveils Immersive Online Learning

6 Hours ago Publicity

Milpark Education has announced the launch of its Immersive Online (IO) Learning, a new approach designed to reshape the way higher education is delivered and experienced in South Africa.

Singularity South Africa Summit 2025 Concludes With Success

7 Hours ago Marketing

Delegates at the Singularity South Africa Summit 2025 have described their experience as, "exceptionally well-organised and insightful from start to finish".

Unlocking Career Opportunities in Creative and Advertising Agencies

8 Hours ago Media

In today's highly fragmented and rapidly evolving media landscape, the boundaries between traditional filmmaking and commercial content creation have been increasingly fluid.

WOO President Tom Goddard Praises Out of Home at Seoul APAC Forum

9 Hours ago Publicity

Tom Goddard, President of World Out of Home Organization (WOO), has said that Out of Home is the last "heroic" medium at the APAC Regional Forum in Seoul, South Korea.

South Africa's Freelance Market Is Growing — Here's What's Changing and How to Seize It

11 Hours ago Media

FOUR PAWS Asks Mzansi to Show Compassion for All Animals This World Kindness Day

11 Hours ago Publicity

As the world celebrates World Kindness Day 2025 on Thursday, 13 November, FOUR PAWS has announced that it is encouraging communities across the country to extend their compassion to animals in homes, agriculture, and the wild.

Dr Randall Ortel Men's Health Club Hosts Open Day to Champion Men's Health and Community Wellness

12 Hours ago Publicity

In recognition of Men's Health Month in November, the Dr Randall Ortel Foundation has announced that it will host the inaugural Dr Randall Ortel Men's Health Club Open Day on Saturday, 22 November, from 11:00 to 13:00 at the Watergate Medical Centre, Mitchell's Plain.

John Hunt to Retire as Worldwide Creative Chair of TBWA

13 Hours ago Marketing

TBWA has announced that John Hunt, one of South Africa's advertising creatives and a global leader in the industry, will retire from his role as Worldwide Creative Chair at the end of December.

Classics on Turf Made Possible by Telkom Captivates Cape Town

14 Hours ago Publicity

Classics on Turf has announced that it was made possible by Telkom and had its Cape Town debut, aimed at enchanting audiences with a day of refined golfing leisure and an evening of music.

Canal Walk Partners With U-Turn to Combat Homelessness at New Thrift Shop

15 Hours ago Publicity

Canal Walk has opened its doors to U-turn Homeless Ministries, providing a permanent retail space at Shop 177 on the Lower Level to house the charity's new thrift shop. This partnership marks a significant expansion of the shopping centre's social responsibility programme and represents a tangible commitment to addressing homelessness in the Western Cape.