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The Best PR Advice Might Be to Wait

The Best PR Advice Might Be to Wait

Publicity

PR has become very good at moving fast. A journalist needs comment in 20 minutes, a trend is taking off on TikTok, a client wants a response before the conversation moves on, or a crisis is unfolding and silence is not an option, says Lindiwe Mncube, Account Director at Tribeca PR.

BooYaa Opens Custom Apparel Offer for Corporates Teams and Clubs

BooYaa Opens Custom Apparel Offer for Corporates Teams and Clubs

Marketing

BooYaa has announced it is bringing its premium apparel approach to corporates, clubs, sports teams and event organisers through its custom branding and corporate apparel offer, aimed at giving clients a simple way to kit out their people in clothing that feels designed, wearable and worth keeping.

OREO and BTS Launch First-Ever Global Partnership in South Africa

OREO and BTS Launch First-Ever Global Partnership in South Africa

Marketing

RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook from BTS have joined forces with OREO to drop the limited-edition OREO and BTS Cookies — a brown sugar-pancake flavoured OREO cookies created by BTS and dedicated to BTS fans.

Reach For A Dream Celebrates Fulfilling Over 30 000 Dreams Since 1988

Reach For A Dream Celebrates Fulfilling Over 30 000 Dreams Since 1988

Social

Reach For A Dream Foundation, founded in 1988, has made dreams come true for children facing life-threatening illnesses. Since inception, Reach For A Dream has made over 30 000 dreams come true ranging from meeting personal heroes or owning something a child has always dreamed of. 

The New Rules of Brand Building: A Q&A With Alex Goldberg

The New Rules of Brand Building: A Q&A With Alex Goldberg

Marketing

How does a brand keep attention and stay relevant? Venelize de Lange from media update asks Alex Goldberg for his insights on creativity as a business advantage.

World PR Day — Instinct and the Job Nobody Sees

World PR Day — Instinct and the Job Nobody Sees

Publicity

A lot of what makes a PR strategy work happens where nobody's watching, and it comes down to instinct built over time, says Thembisile Tsambalikagwa, PR and Media Specialist.

The World Out of Home Organization Signs Up Another Twenty-One Members

The World Out of Home Organization Signs Up Another Twenty-One Members

Marketing

The World Out of Home Organization (WOO) has signed up another 21 members from across the globe, the culmination of a surge of new members this year.

Africa's Top Marketing Minds Gather to Shift the Continent's Narrative

Africa's Top Marketing Minds Gather to Shift the Continent's Narrative

Media

Africa's leading Chief Marketing Officers have been helping shape how societies see themselves, how countries present themselves to the world and how Africa authors its own story. Some of the continent's influential marketing and brand leaders have gathered to celebrate South Africa's 31 honourees on the inaugural Africa CMO 100 list.

How Pick n Pay Turned Rugby's Biggest Joke Into its Latest Campaign

How Pick n Pay Turned Rugby's Biggest Joke Into its Latest Campaign

Marketing

"What are they feeding the Springboks?" has echoed around the rugby world for years. Asked by commentators, rival fans, former players and across social media whenever South Africa's giants dominate another opponent.

Powering a Destination That Moves a City: Riverbed Partners with Menlyn Park Mall

Powering a Destination That Moves a City: Riverbed Partners with Menlyn Park Mall

Publicity

Award-winning integrated communications agency Riverbed has been appointed as the public relations partner for Menlyn Park Shopping Centre, one of Africa's premier retail destinations. The partnership will see Riverbed drive a strategic communications programme aimed at strengthening the mall's reputation as a must-visit lifestyle and shopping hub within Pretoria and across South Africa.

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