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PR pros, here's why your strat needs video in 2022

PR pros, here's why your strat needs video in 2022

Publicity

Every PR pro's main objectives include grabbing an audience's attention, keeping it, as well as educating them — all at the same time. Although PR professionals make use of many tools to help them succeed on this quest, sometimes video comes as an afterthought. But it shouldn’t be!

 
Video in PR
Video as a PR tool
PR tool
Video content
Video tools
PR strategy 2022
PR strategy with video in 2022

Understanding Generation C: The digital natives

Understanding Generation C: The digital natives

Marketing

Have you heard of Generation C, or the Connected Generation? Either way, you have definitely seen them, says Bonnie Currin from Current Consulting. Currin adds that understanding this generation will allow you to develop content that will better engage them and that, as a content marketer, connecting well with these consumers means connecting well with their communities.

 
Generation C
the Connected Generation
Current Consulting
content marketer
marketing to different generations
different generations
generations
generational consumers

New CMO Council report looks at what’s trending in customer spending

New CMO Council report looks at what’s trending in customer spending

Marketing

A new Chief Marketing Officer (CMO) Council report has been released, which looks at the buying behaviour of consumers in the United States. The report indicates that behaviors have evolved quickly and dramatically to address new priorities and limitations, with consumer spending growing solidly in most categories. 

 
CMO
CMO Council
CMO report
CMO council report
customer spending
consumer behaviour
consumer trends
consumer behaviour stats
U.S. consumers
spending trends
online buying
e-commerce

Mustadafin Foundation launches collective '16 Days of Activism' campaign

Mustadafin Foundation launches collective '16 Days of Activism' campaign

Publicity

The Mustadafin Foundation has announced that it has — in partnership with several community-based organisations and public services — planned a '16 Days of Activism' campaign. The aim of the initiative is to stand up to violence against women and children. Thursday, 25 November marked the first day, which focused on the elimination of violence against women and children. 

 
Mustadafin Foundation
16 Days of Activism
16 Days of Activism campaign
violence against women
violence against children
16 days of activism
awareness campaign

<i>OFM</i> wins at 2021 <i>Bloemfontein Courant Reader's Choice Awards</i>

OFM wins at 2021 Bloemfontein Courant Reader's Choice Awards

Media

OFM has announced that it was named the Station of Choice in Bloemfontein at the 2021 Bloemfontein Courant Reader's Choice Awards. The station won Best Local Radio Station, Best Local Radio Show and Best Local Radio Personality Awards. 

 
OFM
Bloemfontein Courant
Bloemfontein Courant Reader's Choice Awards
local station
Station of Choice
best radio station
toip radio station
radio awards
sa radio
sa radio awards
top sa radio

Domestos launches programme to fight unsafe sanitation in SA schools

Domestos launches programme to fight unsafe sanitation in SA schools

Publicity

Domestos South Africa has announced that it is striving to highlight the impact of poor sanitation in South African schools. The brand put up a display at the Mall of Africa on World Toilet Day. The display was a life-sized toilet in an unsanitary and unsafe condition. This was meant to convey what children are forced to use on a daily basis in schools. 

 
Domestos
World Toilet Day
sanitisation
south african schools
Mall of Africa
unsanitary toilets
World Toilet Day initiatives
Unilever
Unilever domestos
domestos CSI
domestos campaign

Incubeta named Sanlam Group's digital media planning and buying partner

Incubeta named Sanlam Group's digital media planning and buying partner

Marketing

Incubeta has been appointed as the digital media planning and buying partner for the Sanlam Group, retaining the business for a further three years. The appointment enables the global performance marketer to build on its existing relationship as the group's trusted digital marketing partner, as well as to focus on helping Sanlam achieve its growth objectives. 

 
Incubeta
Sanlam Group
digital media
digital media planning
digital marketing
marketing growth
digital marketing news
marketing news

PR Worx wins at 2021 <i>Global Business Awards</i>

PR Worx wins at 2021 Global Business Awards

Publicity

PR Worx, a leading 360-degree marketing communications agency that is based in Johannesburg, has announced that it was named the Best Full-Service Public Relations Agency in Africa for 2022. The announcement was made at the Global Business Awards.  

 
PR Worx
marketing communications agency
Full-Service Public Relations
Global Business Awards
Global Business Awards winners
Global Business Awards 2021
public relations

<i>Hot 102.7FM</i> celebrates the success of its Teddython

Hot 102.7FM celebrates the success of its Teddython

Media

HOT 102.7FM has announced that its Teddython has raised in excess of R7 321 000 for HOT Cares. The station had broadcasted from Papachinos restaurant in Broadacres from the commencement of its breakfast show through to the conclusion of The Big Joburg Drive. The station says that donations and pledges came in from corporate donors and individuals. 

 
Hot 102.7FM
teddython
radio fundrasier
radio stations
Hot Cares
HOT 102.7FM iniatiatives
Papachinos
Hot Cares NPC
Teddython Papachinos
Teddython 2021

ARIFF partners with TikTok

ARIFF partners with TikTok

Media

The Africa Rising International Film Festival (ARIFF) has announced that it has become the first on the continent to partner with TikTok, a short-form video giant. The partnership will see ARIFF take African filmmakers, film talent and storytelling to the platform's global audience, which is estimated at one billion users.  

 
ARIFF
TikTok
Africa Rising International Film Festival
short-form video content
short-form video
African filmmakers
film
storytelling
film festival
african film
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