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Why Competitor Benchmarking Should Be Part of Every Marketing Strategy
Venelize de Lange from media update explores why competitor benchmarking is essential in the marketing industry and how leveraging competitor insights can help brands strengthen their position in an over-saturated marketplace.
Why "Good News" Still Wins Audiences: A Q&A With Tyler Vivier
Venelize de Lange from media update spoke to Tyler Vivier about the role of positive storytelling and how it holds its place in media.
Crisis in Real Time: The PR Training Mystery
Emma Mendes from media update dons her detective cap and lights up her wooden pipe to investigate what could arguably be the most intriguing publicity mystery of the decade: who really runs modern PR media training, and where are they hiding?
Inside the Art of Listening Without Algorithms: A Q&A With Barnard Beukman
Today's media landscape is no stranger to accommodating immediate change. While media professionals face an increasing dominance by metrics and algorithm-driven content, there still remain editorial voices that reconnect us with the true meaning of media. Kiara Ferreira from media update speaks with Barnard Beukman, Editor of South Africa's new print publication, Die Papier.
To Rebrand or Not to Rebrand? The Strategy Behind the Decision
Venelize de Lange from media update unpacks the strategic considerations behind rebranding, helping brands determine when change is necessary and how to evolve without losing their identity.
Stories That Matter: At the Heart of Easter — The Editor's Note
Easter is easily perceived as the yearly opportunity to indulge in chocolate eggs, public holidays and family time — but how many of us are aware of Easter's true significance? As we celebrate the year's dedicated time of reflection, renewal and meaning, Kiara Ferreira from media update explores what Easter represents for the media industry.
The Easter Hunt Might Have Ended, But Your Campaign Strategy Is Just Starting
Venelize de Lange from media update takes a look at Easter campaigns in 2026 and how these campaigns can benefit from post-campaign insights, showing why they are essential in helping publicists evaluate campaign success and strengthen future strategy.
Realism is the New Black: A Q&A With Abdul-Ghakeem Samaai — Part One
Realism in film doesn't just happen on set — it's reinterpreted and refined in post-production. Emma Mendes from media update talks to Colourist, Abdul-Ghakeem Samaai about how colour grading shapes authentic storytelling, influences mood, perception, and the overall way audiences connect with a film.
From Filming a Scene to Cinema Screen: A Q&A With Annemarie du Plessis
When filming wraps-up and final edits are made, the Producer kicks into high-gear. Emma Mendes from media update chats with Producer, Annemarie du Plessis, about the integral role of production in cinema: guiding a film from post-production to the big screen, and marketing local stories for international audiences.
From the Gym Floor to the Corporate Boardroom: A Q&A With Mannee De Wet — Part One
The wellness community is booming, and breaking into the fitness space — and staying there — is no easy feat. Venelize de Lange from media update spoke with Mannee De Wet from Planet Fitness about exactly how brands new to this industry can set out to succeed.
Why Humour Hits Home in South African Media
Venelize de Lange from media update considers what role humour plays in South African media by looking at Helen Zille's mayoral campaign for Johannesburg, as well as the recent localised advertisement of WeBuyCars.
Realism is the New Black: A Q&A With Abdul-Ghakeem Samaai — Part Two
When a film reaches the post-production phase, it doesn't necessarily mean the story is complete. In fact, sometimes, it means the opposite: that the story now needs to be fully discovered. Emma Mendes from media update continues the conversation with Colourist Abdul-Ghakeem Samaai about how colour grading can reshape an already finished story.
Localising Easter Campaigns — How to Balance Faith and Commercialisation in the South African Market
Venelize de Lange from media update looks at how South African brands can effectively localise Easter campaigns to build engagement and avoid public missteps.
Die Kuns van Luister Sonder die Algoritmes: 'n V&A met Barnard Beukman
Vandag se medialandskap is geen vreemdeling wanneer dit kom by die hantering van verandering nie. Terwyl mediamense 'n oorheersing deur statistieke en algoritme-gedrewe inhoud in die gesig staar, is daar steeds redaksionele stemme wat ons weer verbind met die ware betekenis van media. Kiara Ferreira van media update gesels met Barnard Beukman, Redakteur van Die Papier.
In a country where millions of women carry the weight of food insecurity, childcare and community care, one Ennerdale woman is quietly changing lives every single day. The Clover Mama Afrika project shines a spotlight on Mama Lydia Isaacs this month, whose work goes far beyond feeding her community.
The National Children's Theatre (NCT) has announced the return of Disney's, The Lion King JR., for its third and season. This marvelous production is running from Wednesday, 3 July to Sunday, 19 July at NCT's Parktown theatre.
TEARS Animal Rescue has reported that its kennels are currently at capacity as the winter season begins. The organisation is using National Adopt a Shelter Pet Day on Thursday, 30 April to encourage members of the public who are considering pet ownership to explore adoption.
McDonald's South Africa has announced the appointment of Millicent Maroga as Impact Director, effective Wednesday, 1 April, further strengthening its purpose of feeding and fostering the communities it serves.
As artificial intelligence reshapes the global economy, a growing skills divide is emerging in the marketing and creative industries, and South African professionals may need to move quickly to keep pace. The World Economic Forum's Future of Jobs Report 2025 has warned that technological change is outpacing workforce adaptation.
This Freedom Day, as South Africa reflects on the promise of democracy, we are confronted with a sobering reality: for millions of young people, freedom still feels uncertain and out of reach.
Kagiso Trust has launched the Makers of the Future toolkit to support South Africa's 2026 matric cohort through one of the most consequential years of their lives.
Rogerwilco has announced that two of its flagship industry research reports, Township Customer Experience and South African Customer Experience, have received Professional Body CPD approval from the Marketing Association of South Africa (MASA).
Brands looking to make a meaningful contribution to the future of marketing have been invited to sponsor a brief for the next Effie College programme, a platform that aims to give students the opportunity to work on real business challenges using effectiveness-led thinking.
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