Carling Black Label has announced the launch of the Carling Score Predictor — a platform that invites supporters to predict the outcomes of the FIFA Club World Cup and win rewards for their football insight. The launch follows Carling Black Label's announcement as the official beer sponsor of the FIFA Club World Cup and its backing of Mamelodi Sundowns. 

Liberty Midlands Mall has launched the ARTopia School Arts Project, an initiative aimed at encouraging primary school learners in Pietermaritzburg to explore environmental issues through visual art. The 2025 edition, themed 'Sustainable Strokes,' features learners from Grades 1 to 7 who will express their thoughts on sustainability, climate change, conservation and renewable energy.

Radio personality, author and voice-over artist Carol Ofori has announced that she is stepping into a new chapter with the launch of her podcast, The Comeback — a series dedicated to telling the real-life stories of everyday people who have triumphed over adversity.

BMW has announced a new addition to its brand campaign: an octopus performing an underwater waltz, powered by a central nervous system. This underwater waltz serves as a metaphor for the systematic workings of BMW's new central control unit, the BMW Heart of Joy.

WPP has partnered with TikTok to integrate Symphony, TikTok's generative AI tools, into WPP Open, its AI-enabled marketing platform. This collaboration gives WPP teams early access to TikTok's innovations, empowering clients to connect with TikTok's audience through content.

In today's business environment, integrating ethical values into public relations (PR) has emerged as a cornerstone of sustainable organisational success. With increasing consumer awareness and demand for authenticity, companies are compelled more than ever to demonstrate a genuine commitment to ethical principles, says Abdullah Inayat, Co-Founder and Director of W7Worldwide.

It's Youth Month, and what better way to celebrate than to think of the next generation — Gen Alpha. Saads Abrahams from media update is sharing seven tips on how to market to Gen Alpha.

Heart FM has joined the Totalsports Women's Race as the official radio and media partner of the Cape Town leg of the race for 2025. The Cape Town Totalsports Women's Race takes place on Saturday, 9 August. 

Siyaram's, an Indian menswear brand, has announced the launch of its first AI-created digital film in celebration of Father's Day. Titled 'Papa Hain Toh,' the film is a tribute to the everyday sacrifices of fathers, brought to life entirely through artificial intelligence.

The African Public Relations Association (APRA) and the Public Relations and Communications Association (PRCA) have unveiled the latest findings of their annual research into ethics and the public relations (PR) landscape across the continent. The research was conducted by Reputation Matters, and the results were presented at the APRA conference in Mombasa, Kenya.