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The DUKE Group launches NUDE

The DUKE Group launches NUDE

Marketing

The DUKE Group has partnered with Instant Grass founder Greg Potterton to launch NUDE, an ethnographic market research agency. NUDE will focus exclusively on ethnographic research that, unlike traditional Q&A research, allows the client to step into the lives of others to see how they live, make choices and how products and services fit into their routine, lifestyle and culture. 

 
DUKE
DUKE Group
DUKE Group NUDE
market research
ethnographic research
Instant Grass
Greg Potterton

Three reasons why your podcast needs Lo-Fi background music

Three reasons why your podcast needs Lo-Fi background music

Media

If you want to take your podcast to the next level, then you should definitely make use of Lo-Fi background music. Because of the authentic aesthetic of this type of audio, many people find it to be relatable, as if they’re hearing it in real time. Keen to learn more? Then read on!

 
Podcasts and Lo-fi
Lo-Fi and Podcast
Podcasts
Media
Lo-Fi hip-hop

FCB Global CCO joins speaker line-up at 2021 Nedbank <i>IMC</i>

FCB Global CCO joins speaker line-up at 2021 Nedbank IMC

Marketing

The Nedbank IMC has announced that its 2021 conference is themed 'Marketing. The Movie'. The event, which is taking place on Thursday, 29 July, will host four international speakers, including Susan Credle, who is the global chief creative officer of FCB. 

 
FCB Global
Nedbank IMC
Nedbank IMC speakers
Marketing. The Movie
IMC conference 2021
Susan Credle
FCB
marketing conference

Ogilvy wins at 2021 <i>Cannes Lions International Festival of Creativity</i>

Ogilvy wins at 2021 Cannes Lions International Festival of Creativity

Marketing

Ogilvy Cape Town and the Rape Crisis Trust were recognised at the 2021 Cannes Lions International Festival of Creativity. The duo received a Silver Lion in the Print: Not-for-Profit category for 'The Rape Page'.

 
Ogilvy Cape Town
Cannes Lions
Cannes Lions International Festival
the Rape Crisis Trust
Lion awards
campaign awards
The Rape Page

<i>5FM</i> lands a new sponsor

5FM lands a new sponsor

Media

5FM has welcomed its new sponsor for four of the station's shows, Suzuki Auto South Africa. The sponsor will additionally be giving the respective shows three Suzuki models to test drive for the duration of the sponsorship. This includes the Swift Sport, the Ignis 1.2 GLX and the S-Presso 1.0 S-Edition. The sponsorship is set to last until March 2022. 

 
5FM
5FM sponsors
5FM radio
5FM radio shows
radio shows
radio sponsors
Suzuki
Suzuki Auto South Africa

Streaming wars: What are the options?

Streaming wars: What are the options?

Media

Streaming is currently all the rage, with many consumers preferring this method of content consumption over others. But with the plethora of options at your fingertips, how do you know which platform is the best fit for you?

 
Streaming
streaming services
Streaming services in South Africa
Showmax
Netflix South Africa
streaming South Africa

Five signs your customer communication is fractured and how to fix it

Five signs your customer communication is fractured and how to fix it

Marketing

Communication is an important facet of our humanness, says Brent Haumann, managing director at Striata, Africa. Haumann says that it's how we learn new information, build relationships and connect with one another. Brands communicate with their customers for the same reasons, whether it be to convey new information or to maintain a personal relationship with customers. 

 
Customer communications
brand tips
communication tips for brands
brand communication
customer relationships

Rogerwilco releases 2021 <i>South African Township Marketing Report</i>

Rogerwilco releases 2021 South African Township Marketing Report

Marketing

Rogerwilco, Survey54 and Marketing Mix Conferences have launched the 2021 South African Township Marketing Report. The latest survey is based on responses from over 1 000 individuals living in townships. It aims to plug the gap between the audience that represents hundreds of billions of Rands in aggregate and the information that exists about them. 

 
Rogerwilco
Township Marketing
marketing reports
Survey54
Marketing Mix Conferences
township surveys
township reports
sa marketing

2021 <i>Radio Awards Station of the Year</i> finalists announced

2021 Radio Awards Station of the Year finalists announced

Media

The Radio Awards have announced the 2021 Station of the Year finalists in the Commercial, Public Broadcasting Service (PBS), Community and Campus radio categories. The awards have also announced its three Bright Star and four Hall of Fame inductees. 

 
Radio Awards
Radio Awards winners
Radio Awards finalists
Radio Awards bright stars
Radio Awards hall of fame
Radio Awards 2021

IAB SA welcomes Songezo Ralarala as executive board member

IAB SA welcomes Songezo Ralarala as executive board member

Marketing

Songezo Ralarala, head of legal for connected video at MultiChoice, has been appointed to the Interactive Advertising Bureau (IAB) South Africa's executive board. His role is to assist in guiding the country's digital media and marketing industries into the future.

 
IAB SA
IAB SA board
IAB SA members
Songezo Ralarala
MultiChoice
Interactive Advertising Bureau
digital media and marketing
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