Oakley has announced that, after years of Travis Scott fueling the brand through his stage wardrobe and eyewear choices on the Circus Maximus tour, the duo has partnered. Oakley has named Scott as its first Chief Visionary, announcing a multi-year partnership that will reimagine the brand's creative future. 

BackaBuddy has announced that as of June, it charges 0% platform fees on all campaigns, meaning every rand raised goes directly to the cause. For individuals, schools, charities and community groups, this shift has already helped more people raise funds, reach donors and uplift lives. 

In today's digital landscape, influencers are an indispensable tool for brands looking to connect with audiences in a truly authentic way. In a world where authenticity now trumps algorithms, the right influencer can elevate your brand with a single post, says Nicole Glover, Executive Creative Director of Digital at Penquin.

LinkedIn isn't just for CEOs and CVs — it's a space where creativity meets credibility. LinkedIn is now an incredibly useful and powerful platform for creatives as well. In this infographic, Saads Abrahams from media update is sharing six LinkedIn tips for creatives.

Saudi Arabia's public relations industry is undergoing a fundamental shift driven by artificial intelligence — no longer merely a supporting tool, but a central force in strategic planning and impactful messaging, says W7Worldwide.

APO Group, the pan-African communications consultancy and press release distribution service, has introduced WhatsApp into its distribution ecosystem. By leveraging Africa's most widely used messaging app, APO Group aims to enhance the speed, reach and accessibility of reliable news. 

Marketing has undergone a profound transformation. In an era where content is consumed in micro-moments, the divide between media and creative has never been more costly. The days of traditional advertising, where media and creative worked seamlessly together, seem almost nostalgic, says Koo Govender, Chief Executive Officer of Publicis Groupe Africa.

Pnet, an online recruitment platform, has revealed a new brand identity that brings fresh icons and a friendlier feel to the platform. The transformation aligns the look and feel of Pnet more closely with its parent company, The Stepstone Group.

The Cannes Lions International Festival of Creativity has announced its 2025 Young Lions winners. Turkey has taken home its first-ever Gold in Marketers, and Guatemala has won for the first time with a Gold in Film.

The first pairs of donated running shoes from Discovery Vitality's 'Give2Move' initiative has been handed over to verified beneficiaries aged between 13 to 30 at an event hosted at the Afrika Tikkun Wings of Life Centre in Diepsloot.