Search

Media Marketing Publicity Social
Editor's Choice Top Stories

Recent searches

No recent searches

The psychology behind consumer behaviour

The psychology behind consumer behaviour

Marketing

Consumer behaviour is difficult to understand, especially considering that customers all have different interests and opinions. Taking a look into the psychology behind consumer behaviour may offer useful insights into questions like ‘Which marketing tactics drive sales?’ and ‘What works on social media?’.

 
Consumer behaviour
psychology behind consumer buying behaviour
marketing psychology
importance of consumer psychology

The PR and Brand Network completes a COVID-19 training programme

The PR and Brand Network completes a COVID-19 training programme

Publicity

The PR and Brand Network, a South African and Lesotho-based brand communications agency, has announced that it has undergone an intensive training programme to ensure that they are COVID-19 proof and fully equipped to function as a business under Level 1 Lockdown.

 
The PR and Brand Network
Agencies functioning under lockdown
COVID-19 training programme
PR agencies SA 2020
Lesotho-based brand communications agency

2020 <i>New Generation Awards</i> reschedules its virtual ceremony

2020 New Generation Awards reschedules its virtual ceremony

Marketing

The New Generation Social and Digital Virtual Awards has announced that its 2020 virtual ceremony has been rescheduled. The awards event will take place on Friday, 25 September at 19:00.

 
New Generation Awards 2020
2020 New Generation Awards event date
New Generation Awards rescheduled date 2020
New Generation Awards winners 2020
SA marketing awards 2020

Five ways that your business can reach more people with hashtags

Five ways that your business can reach more people with hashtags

Marketing

Hashtags are a key component in any social media strategy, says Zubeida Goolam, co-founder and creative partner at BRANDTRUTH//DGTL. Goolam says that when used correctly, they can increase your business's discoverability online and reach more people who could potentially be interested in your products or services. 

 
How to reach more people on social media
Increase your reach on social media
Tips to increase reach on social
How hashtags help you reach more people on social media

Three ways that brands can leverage community to bolster customer experience

Three ways that brands can leverage community to bolster customer experience

Marketing

As the world grapples with the coronavirus pandemic, efforts to stop the spread have people feeling more isolated than usual, says Miguel De Gracia, SVP client partner at Acceleration, a Wunderman Thompson Company. De Gracia says that the pandemic has impacted all facets of life and a sense of community is needed now more than ever. 

 
How to improve customer experience
Tips for improving customer experience
Ways to improve customer experience
Customer experience strategies SA 2020

Five editorial tools every writer needs

Five editorial tools every writer needs

Media

Utilising editorial tools is the best way to take your content game from zero to 100. In the digital age, there really is an app or software for almost everything, so why not use these tools to help you kickstart brainstorming and streamline the writing process?

 
Writing apps
editorial tools
best apps for writers
writing software

Eight steps to improve customer engagement through marketing automation

Eight steps to improve customer engagement through marketing automation

Marketing

Automating your marketing processes enables you to reduce the time that your team spends on repetitive, low-value tasks; it helps to improve customer engagement across multiple channels and ultimately get a better return on investment from your spending, says Filip von Reiche, senior vice president of enablement services at Acceleration. 

 
Improve customer engagement
Marketing automation
Marketing strategies 2020
Tips for customer engagement
How business can get more engagement
How to automate processes

Data insights are key to a new form of storytelling

Data insights are key to a new form of storytelling

Marketing

After Lockdown and COVID-19, data is likely to be right up there with the buzz terms of the next decade, says Shaune Jordaan, Hoorah Digital's CEO. Jordaan says that data is not only here to stay but will also transform the way in which we all do business. 

 
Data insights
Storytelling in marketing
Marketing strategies 2020
Data and its impact in 2020
How COVID has impacted data in marketing
Data in marketing
How data will transform marketing

NESCAFÉ Ricoffy celebrates Heritage Month with 'Design-the-Tin' campaign

NESCAFÉ Ricoffy celebrates Heritage Month with 'Design-the-Tin' campaign

Marketing

NESCAFÉ Ricoffy has announced that it has celebrated Heritage Month with three new tin designs that are sourced via a nationwide campaign. The project was created by Boomtown. 

 
NESCAFÉ Ricoffy campaign
Heritage month campaigns 2020
'Design-the-Tin' campaign
Coffee campaigns 2020
Boomtown campaigns 2020
SA Heritage Month

FNB appoints Siya Kolisi as its brand ambassador

FNB appoints Siya Kolisi as its brand ambassador

Marketing

First National Bank (FNB) has announced that it has officially welcomed South Africa's Rugby World Cup-winning captain Siya Kolisi as its ambassador. The deal was negotiated through Roc Nation Sports.

 
Siya Kolisi Brand Ambassador FNB
FNB news and updates
Siya Kolisi 2020
First National Bank Siya Kolisi
0
0
 

Next Up

Clear