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PRISA 2017

The thinking behind Times Media’s <i>BusinessLIVE’s</i> paid subscription service

The thinking behind Times Media’s BusinessLIVE’s paid subscription service

Media
Earlier this year, Times Media Group’s BusinessLIVE launched its paid subscription service, with certain content only accessible through the service. Departing from the company’s status quo, BusinessLIVE has forged new territory within South Africa’s media landscape.
 
Paid subscription service
BusinessLIVE
Paywalls in South Africa

Gather Online surges past equity crowdfunding target

Gather Online surges past equity crowdfunding target

Social

Gather Online is the social discovery platform that connects like-minded people and has burst onto the scene capturing a chunk of the social media market. The company is in the middle of an equity crowdfunding campaign that has already exceeded its funding goal by 169%.

 
Social media
Gather Online
Social media platforms

AXE partners with DJ Black Coffee

AXE partners with DJ Black Coffee

Marketing
AXE and DJ Black Coffee announce a partnership to find and showcase Africa’s top house music talent on an international stage in Ibiza.
 
DJ Black Coffee
Axess Ibiza
Axe deoderant South Africa
South African events 2017

Over R500 000 raised for '#StandUp'

Over R500 000 raised for '#StandUp'

Publicity
Carrick Wealth, together with Signature of Hope Trust and Chris Bertish, launched their '#StandUp' campaign. With the campaign running until the end of April, the organisers are urging all South Africans to get involved.
 
Chris Bertish
Signature of Hope
South African fundraising

KAMERS/Makers shows its support for Uzwelo Bags initiative

KAMERS/Makers shows its support for Uzwelo Bags initiative

Publicity
KAMERS/Makers has identified an opportunity to support the Uzwelo Bags initiative.
 
Uzwelo Bags
KAMERS/Makers
Expand A Sign South Africa

<i>Hot 91.9FM</i> and e.tv to host Mother's Day Concert

Hot 91.9FM and e.tv to host Mother's Day Concert

Media
Hot 91.9FM, in association with e.tv, has confirmed that they are hosting a Mothers Day Concert at the Johannesburg Zoo on Sunday, 14 May.
 
Hot 91.9FM South Africa
Mother's Day Concert
e.tv Mother's Day 2017
Johannesburg Zoo events

Webafrica's <i>Just Skip It. If You Can</i> ad proves to be a success

Webafrica's Just Skip It. If You Can ad proves to be a success

Marketing
Webafrica's Just Skip it. If you can advert has been viewed by around 150 000 South Africans since its release three weeks ago.
 
Webafrica
Youtube advertising
Just skip it. If you can
Webafrica Youtube

Get better results from email campaigns using GIFs

Get better results from email campaigns using GIFs

Marketing
Consumers today have an average attention span of just eight seconds, says Chélin Sam, art director for integrated agency, Stratitude. The answer to enhancing the engagement of a reader and getting higher open rates and conversions for your email campaigns, is the animated GIF.
 
GIFS email marketing
Stratitude South Africa
Email campaign Stratitude

Path to purchase: OOH or POS?

Path to purchase: OOH or POS?

Marketing
Competition among retail brands has never been as fierce as it is now, and marketers face the challenge of winning the attention and spend of easily distracted consumers. Out-of-home is a winning strategy, comparable to point-of-sale, when it comes to achieving return on investment, says Howard Lonstein, marketing manager for Outdoor Network.
 
Out-of-home advertising South Africa
Return on investment
Point-of-Sale Outdoor Network

Register online for <i>Markex</i> 2017

Register online for Markex 2017

Marketing
Specialised Exhibitions Montgomery, organiser of Africa’s promotional product event, Markex 2017, has announced that visitor registration for the show is now officially open.
 
Markex 2017
Promotional Products Expo
Madex 2017
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