Why campaigns should go through a reputational lens before being launched
In light of the recent H&M debacle, I think it’s time a chair is permanently reserved for a public relations or reputation management specialist at the table, where marketing and advertising executives conceptualise, build, and sign off campaigns, says Thandukwazi Gcabashe, account director at Magna Carta Reputation Management Consultants.
Magna Carta Reputation Consultants
Reputation management South Africa 2018
Public relations South Africa 2018