Venelize de Lange from media update talks to Kevin Welman about how agencies can balance integration with specialist knowledge, creativity with commercial value and  technological efficiency with human relationships to build lasting credibility.

Celebrating its 135^th anniversary, Sunlight Green Bar has launched Raised by the Bar — a new national platform aimed at giving back to the communities that have shaped the brand.

When you switch on your TV, what do you see? The home screen, where you decide your next move. Should you stream a movie? Catch up on your series? Watch the live game? Whatever you choose, it starts right there — and that makes the home screen one of the most valuable pieces of advertising real estate on televisions today, says Adiela Dramat, Senior Client Partner at Reach Africa.

Deutsche Telekom has launched the 'Not a Passenger' campaign created by INGO aimed at inspiring Gen Z audiences to reclaim their agency and identity in an overwhelming online landscape.

Virgin Bet South Africa has launched 'A  Good Bet', its first brand campaign outside the United Kingdom, created by award-winning South African agency Joe Public and shot by Darling Productions. 

Ogilvy South Africa was recognised as this year’s Digital Agency of the Year honour at the 2026 IAB Bookmarks Awards, marking the agency's tenth time receiving this prestigious agency recognition.

Most creators start with a camera, a following and an idea; not a business plan. They build an audience because they have something to say, a skill to share, or a creative idea they cannot stop thinking about, says Casey Mantle, Head of Digital at Special Effects Media and member of the IAB South Africa Influencer Marketing Committee.

A new ten-part podcast series, Media in Africa, brings together leading journalists, editors, media entrepreneurs and narrative-change experts to unveil how African media is made, funded and heard; and how that shapes the wider relationship between Africa and Europe.

Independent creative agency The Odd Number has announced the appointment of Andreas Shifotoka as Executive Lead: Digital, Growth and Enablement, a newly created leadership role designed to strengthen the agency's digital capabilities, unlock growth opportunities and enable greater integration across the business.

For any brand with more than one location, a single brand-level AI visibility score based on a few keywords is close to useless, says Ryan Haworth, CEO of Social Places. Here is why.