Consumers don't think about your brands all the time
Senior marketing scientist professor, Justin Cohen, of the Ehrenburg Bass Institute (EBI), recently addressed SPARK Media in Johannesburg, Durban, and Cape Town on the topic of 'Mental Availability – what it is and why it matters?' Gill Randall, joint CEO of SPARK Media, provides her insights on the topic.
Consumer marketing South Africa
South African marketing
Marketing South Africa 2017