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Woolworths Redefines Loyalty With MyDifference Programme

Woolworths Redefines Loyalty With MyDifference Programme

Publicity

Since its introduction in 2025, Woolworths' MyDifference loyalty programme has aimed to mark a significant shift in how the retailer rewards, engages and builds long-term relationships with its customers, moving beyond traditional points-based loyalty to a more personalised, transparent and insight-led model.

BIC and Boundless Launch Impactful Back-to-School Campaign Honouring Children's Creativity

BIC and Boundless Launch Impactful Back-to-School Campaign Honouring Children's Creativity

Publicity

BIC, the global leader in essential writing products, has launched a heartwarming new 'Back-to-School' (BTS) film and campaign titled, Let Your Ink-Side Out, created in collaboration with creative agency Boundless. 

Balancing Global Scale and Local Insight: A Q&A With Koji Sekiguchi

Balancing Global Scale and Local Insight: A Q&A With Koji Sekiguchi

Marketing

What does successful brand leadership look like today? media update's Venelize de Lange chats to Koji Sekiguchi about the lessons he learnt from a global career in marketing leadership.

Standard Bank Private and NIROX Foundation Build on Four Decades of Supporting South African Arts

Standard Bank Private and NIROX Foundation Build on Four Decades of Supporting South African Arts

Publicity

Standard Bank has partnered with the NIROX Foundation Park to bring forth the NIROX Concert Series, proudly brought by Standard Bank Private. 

New Analysis Shows Media Impact During the Matric Results Cycle

New Analysis Shows Media Impact During the Matric Results Cycle

Media

A new analysis by Professional Evaluation and Research (PEAR) has aimed to offer new insight into how visibility, sentiment and credibility are shaped during South Africa's annual IEB matric results period, highlighting the distinct roles of earned media, social amplification and public search behaviour.

KFC Africa Certified as <i>Top Employer</i> as Brand Exports More Talent to Europe

KFC Africa Certified as Top Employer as Brand Exports More Talent to Europe

Publicity

KFC Africa has achieved Top Employer certification, a milestone that validates its commitment to building world-class people practices across its 40 000-strong workforce.

Mdzananda Animal Clinic: Homeless Pets Offering Love

Mdzananda Animal Clinic: Homeless Pets Offering Love

Publicity

February is the month of love and at the Mdzananda Animal Clinic and Shelter in Khayelitsha, it's also the month of second chances. This Valentine's Day, the organisation is playing matchmaker for its most eligible four-legged bachelors and bachelorettes — rescued dogs and cats patiently waiting for their happily ever after.

Brand Leaders Named as the <i>One Show Creative Marketer</i> Jury

Brand Leaders Named as the One Show Creative Marketer Jury

Marketing

The One Club for Creativity has announced the group of top brand-side professionals who will serve on the jury for The One Show 2026 Creative Marketer special award.

Red & Yellow Named the Number One Educational Institution Across Africa and the Middle East

Red & Yellow Named the Number One Educational Institution Across Africa and the Middle East

Publicity

Red and Yellow Creative School of Business (Red & Yellow) has been titled the number one educational institution in across Africa and the Middle East in the 2025 Loeries Official Rankings, marking a milestone for South African creative education on a continental stage.

Violence, Desensitisation and the Media's New Reality

Violence, Desensitisation and the Media's New Reality

Media

Venelize de Lange from media update looks at the growing normalisation of violence across mainstream media, considering how long term exposure is reshaping audience sensitivity and challenging traditional approaches to ethical reporting.

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