Popular
 Busy Loading Keywords

CMO Council Report: Sales and marketing need to own CX strategy

CMO Council Report: Sales and marketing need to own CX strategy

Marketing
According to new research from the Chief Marketing Officer (CMO) Council, SAP Hybris, and SellingPower magazine, seven percent of sales leaders and nine percent of chief marketing executives view themselves as the owner of the customer experience, leaving this revenue-directing opportunity area without oversight and collective direction.
 
CMO Council Report
CMO Council South Africa
Consumer research South Africa
Consumer marketing

Five tips to help measure your PR campaign

Five tips to help measure your PR campaign

Publicity
With the media landscape’s rapid development, accurate measurement is vital. Campaign messages should be integrated into relevant strategies that align with the desired outcome. Media analysis becomes increasingly important in this, as valuable insights are pertinent in determining the value of the campaign.
 
Public relations campaign
Campaign monitor analytics
PR campaign and monitoring
Monitoring a campaign
AMEC Measurement Month

Cinemark bags three awards at 2017 <i>MOST Awards</i>

Cinemark bags three awards at 2017 MOST Awards

Media
Cinemark secured third place as Media Owner of the Year at the ninth annual MOST Awards. It also bagged first place in the Cinema category, making it three wins for three consecutive years. The MOST Awards is a celebration of excellence in the media sector. The winners were announced on Thursday, 14 September at The Wanderers Club in Illovo, Johannesburg.
 
Cinemark South Africa
MOST Awards 2017
Media event South Africa 2017
South African media awards 2017

Coca-Cola is back in the mass market

Coca-Cola is back in the mass market

Marketing
Coca-Cola has been reestablishing its OOH presence in the metro township and rural area. A national holding has been built up and aims to promote the brand’s iconic nature to strengthen Coca-Cola’s connection with South Africa’s LSM B & C consumers. The team at Primedia Outdoor provide insights on what Coca-Cola has been doing right on mass market OOH in 2017.
 
Primedia Outdoor
Out of home advertising
Coca-Cola South Africa
Mass market South Africa
Mass market OOH South Africa 2017

Reaching the tech market means selling an experience

Reaching the tech market means selling an experience

Marketing
The tech and gaming market does not fall within a single age group, gender, or race. Reaching this diverse audience requires interactivity, being able to communicate directly with the customer, and, vitally, offering an experience.
 
rAge Expo
tech market
geek culture

Tribeca PR appoints Tyashnee Gounden

Tribeca PR appoints Tyashnee Gounden

Publicity
Tribeca Public Relations (Tribeca) has welcomed Tyashnee Gounden to its team as an account manager. Gounden will be working on a client portfolio that includes Saab Grintek Defence, Junior Achievement South Africa, and various upcoming project campaigns.
 
Tribeca Public Relations
Tribeca PR
Public relations agency South Africa
New appointment

Why it is important for content marketers to create 'thick' content

Why it is important for content marketers to create 'thick' content

Marketing
Rogerwilco's Michelle Jones says Google has made it clear that it is looking for content that offers expertise, authoritativeness or trustworthiness (EAT) – thick content. She says if it’s not filled with quality content, that page will be given a low rating and won’t appear at the top of search engine results pages (SERPs).
 
Rogerwilco
Rogerwilco South Africa
Content marketing strategy
Marketing strategy South Africa 2017

Dramatic implosion in the PR Industry – #BellPottinger

Dramatic implosion in the PR Industry – #BellPottinger

Publicity
South Africa and the rest of the world have been rocked by one of the most sensational sagas about professional ethics ever, says Kavitha Kalicharan, PRISA president. She says the Bell Pottinger saga continues to unfold weekly on many levels and has, ultimately, brought the credibility of the PR industry into question.
 
PRISA
Public Relations Institute of Southern Africa 2017
Bell Pottinger

Yuppiechef to open first brick-and-mortar outlet

Yuppiechef to open first brick-and-mortar outlet

Marketing
Online retailer Yuppiechef has announced the launch of its first official physical store, which is set to open in Cape Town. The new store, designed by interior design studio ARRCC, will open at the Willowbridge Shopping Centre in Tyger Valley on Sunday, 1 October. 
 
Yuppiechef South Africa
Omni-channel retail
Retail marketing South Africa

MMAP wins <i>Media Sales Consultancy Award</i> at 2017 <i>MOST Awards</i>

MMAP wins Media Sales Consultancy Award at 2017 MOST Awards

Media
MMAP has been announced as the winner of the Media Sales Consultancy Award at the MOST Awards 2017 for the second year running. The annual MOST Awards, now in its ninth year, took place on Thursday, 14 September at The Wanderers Club, Illovo in Johannesburg.
 
MMAP South Africa
MOST Awards 2017
Media awards event 2017
South African media awards 2017
0
0