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<i>Kfm 94.5's</i> Carl Wastie partners with Jan Hendrik van der Westhuizen

Kfm 94.5's Carl Wastie partners with Jan Hendrik van der Westhuizen

Media

This December sees radio presenter Carl Wastie, Kfm 94.5’s Afternoon Drive show host, partner with South Africa’s first Michelin-star chef, Jan Hendrik van der Westhuizen.

 
Kfm 94.5
Carl Wastie
radio presenter South Africa
Jan Hendrik van der Westhuizen
Michelin-star chef South Africa
Boujee Braai

DMEXCO announces the release of its latest 2020 trend survey

DMEXCO announces the release of its latest 2020 trend survey

Marketing

DMEXCO has announced that a representative online survey that it commissioned, which was conducted by Civey, has been released. The survey was completed by 500 communication, marketing and PR specialists in November 2020.

 
DMEXCO trend survey
Civey trend survey 2020
communication trend survey
marketing trend survey
PR trend survey 2020

The biggest social media news of 2020

The biggest social media news of 2020

Social

Social media news comes at you at a breakneck speed, making it easy to miss interesting tidbits from time to time. But no need to stress, we’ve got you covered!  From the boom of video to the rise of ephemeral content, we’ve got the scoop on the biggest social developments of 2020.

 
Social media news
social media recap
Facebook news
social media trends 2020

Spotify launches its new 'Wrapped' global brand campaign

Spotify launches its new 'Wrapped' global brand campaign

Marketing

Spotify has announced that it has a new global campaign called 'Wrapped'. The global campaign will run across OOH / DOOH, online video, social media, web and on-platform in 31 markets worldwide, including South Africa.

 
Spotify campaign
SA campaigns 2020
'Wrapped' campaign
Spotify wrapped campaign
music campaign
global music campaign 2020

Four reasons why you need chatbots in your marketing going into 2021

Four reasons why you need chatbots in your marketing going into 2021

Marketing

Chatbots are definitely something to include in your 2021 marketing campaigns. The use of this tech in your strategy will improve brand engagement with consumers, and more! Here, media update’s Nakedi Phala takes an in-depth look into the benefits of this AI-powered technology.

 
Chatbots in 2021
using chatbots for marketing
marketing leads through conversations
marketing data
using chatbot data as leads for sales

<i>Smarties Awards</i> judges celebrate record number of entries for 2020

Smarties Awards judges celebrate record number of entries for 2020

Marketing

The Smarties Awards has announced that its 2020 edition has begun and its 26 judges are undertaking their final rounds of assessments to announce the winners on Wednesday, 9 December. 2020 saw a record number of entries as 370 entries across 16 categories were received. 

 
Smarties Awards 2020
Smarties Awards finalists 2020
Smarties Awards entries 2020
Smarties Awards marketing awards
SA Smarties Awards

Conversation LAB wins new health insurance brand

Conversation LAB wins new health insurance brand

Marketing

Conversation LAB and Media LAB have announced that, following a pitch process earlier this year, they have been awarded the Bloom Health business — a new health insurance brand, partnered with Momentum Health, that provides accessible and affordable private healthcare to all South Africans.

 
Conversation LAB
Media LAB
health insurance brand
Bloom Health
Momentum Health
Marketing news 2020

Heineken<sup>®</sup> SA acknowledged at <i>Assegai Awards</i>

Heineken® SA acknowledged at Assegai Awards

Marketing

Heineken® has announced that it has scooped three awards at the 2020 Assegai Awards in recognition of its '#TeamHeineken' campaign, which was created to leverage the brand's global sponsorship of Rugby World Cup 2019™.

 
Heineken®
2020 Assegai Awards
#TeamHeineken campaign
Rugby World Cup 2019™

<i>The Big Issue</i> on the travel and tourism issue

The Big Issue on the travel and tourism issue

Media

The Big Issue’s latest edition takes a squiz at South Africa's travel and tourism industry. Issue #291 takes a 'tourism safety snapshot' of what some businesses are doing to keep their customers and clients safe. Joining the latest edition is guest editor Alan Winde.

 
The Big Issue #289
The Big Issue December edition 2020
South Africa’s travel sector
South African touridm industry 2020
Improving tourism in SA
How COVID has impacted travel

Delivering your customer experience at every customer touchpoint

Delivering your customer experience at every customer touchpoint

Marketing

Customer experience gives companies a competitive edge that earns customer loyalty and attracts new customers, says Paula Sartini, founder and CEO at BrandQuantum. Sartini says that getting the customer experience right can be a challenge for companies, however, as there's uncertainty in what customer experience means and how to go about it.

 
Customer experience
Customer touchpoint
Customer experience
BrandQuantum
How to have a competitive edge in business 2020
How to achieve CX
CX tips
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