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Localising Easter Campaigns — How to Balance Faith and Commercialisation in the South African Market

2 Weeks ago Publicity

Venelize de Lange from media update looks at how South African brands can effectively localise Easter campaigns to build engagement and avoid public missteps.

Cadbury Easter campaign South Africa Value-driven brand messaging South African Easter campaigns Easter consumer behaviour South Africa Cultural relevance in advertising

Inside the Art of Listening Without Algorithms: A Q&A With Barnard Beukman

5 Days ago Media

Today's media landscape is no stranger to accommodating immediate change. While media professionals face an increasing dominance by metrics and algorithm-driven content, there still remain editorial voices that reconnect us with the true meaning of media. Kiara Ferreira from media update speaks with Barnard Beukman, Editor of South Africa's new print publication, Die Papier.

Die Papier Barnard Beukman Print Media Print Publication Current State of Media in South Africa

Die Kuns van Luister Sonder die Algoritmes: 'n V&A met Barnard Beukman

5 Days ago Media

Vandag se medialandskap is geen vreemdeling wanneer dit kom by die hantering van verandering nie. Terwyl mediamense 'n oorheersing deur statistieke en algoritme-gedrewe inhoud in die gesig staar, is daar steeds redaksionele stemme wat ons weer verbind met die ware betekenis van media. Kiara Ferreira van media update gesels met Barnard Beukman, Redakteur van Die Papier.

Barnard Beukman Die Papier Print Media Print Publikasies Die Toestand van Media in Suid Afrika Afrikaanse koerante Afrikaanse nuus

Crisis in Real Time: The PR Training Mystery

6 Days ago Publicity

Emma Mendes from media update dons her detective cap and lights up her wooden pipe to investigate what could arguably be the most intriguing publicity mystery of the decade: who really runs modern PR media training, and where are they hiding?

Crisis PR PR Training Public Relations Modern Publicity PR Authenticity Crisis Management PR Crisis Control Publicity Public Figures

Stories That Matter: At the Heart of Easter — The Editor's Note

2 Weeks ago Media

Easter is easily perceived as the yearly opportunity to indulge in chocolate eggs, public holidays and family time — but how many of us are aware of Easter's true significance? As we celebrate the year's dedicated time of reflection, renewal and meaning, Kiara Ferreira from media update explores what Easter represents for the media industry.

Easter Easter Celebrations The Story of Easter Storytelling Modern Storytelling The Lost Art of Storytelling

To Rebrand or Not to Rebrand? The Strategy Behind the Decision

4 Days ago Marketing

Venelize de Lange from media update unpacks the strategic considerations behind rebranding, helping brands determine when change is necessary and how to evolve without losing their identity.

Rebranding strategy How to rebrand a business When to rebrand a brand Legacy brand strategy Rebrand your business Brand evolution

Why "Good News" Still Wins Audiences: A Q&A With Tyler Vivier

3 Weeks ago Media

Venelize de Lange from media update spoke to Tyler Vivier about the role of positive storytelling and how it holds its place in media.

Positive storytelling in journalism Good news stories South African news stories Tyler Vivier Good Things Guy Uplifting news stories South African community initiatives

Why Competitor Benchmarking Should Be Part of Every Marketing Strategy

3 Weeks ago Marketing

Venelize de Lange from media update explores why competitor benchmarking is essential in the marketing industry and how leveraging competitor insights can help brands strengthen their position in an over-saturated marketplace.

Competitor benchmarking Marketing strategy Performance benchmarks Competitor analysis Brand positioning Marketing performance metrics Market research tools

Sizwekazi Jekwa Mdingi Joins Stellantis South Africa

1 Hour ago Marketing

Stellantis Middle East and Africa has announced the appointment of Sizwekazi Jekwa Mdingi as the Head of Communication and Corporate Social Responsibility (CSR) for Stellantis in South Africa.

TEARS Animals Rescue Partners With Mutt Mix

2 Hours ago Publicity

Understanding the different breeds among the many mixed-breed dogs that pass through animal shelters can help ensure successful, long-term placements. To do this, TEARS Animal Rescue has partnered with MuttMix, a company that aims to provide simple, non-invasive DNA collection kits, which they test to determine a dog's breed composition.

How "Climate Control" Can Help Birds Survive Climate Change

3 Hours ago Publicity

Birds, especially the urban variety, are feeling the effects of a warming planet. Higher temperatures and a lack of clean water correlate with lower bird diversity, but a new design has aimed to provide a solution to give them relief: air conditioners.

Renovation Unlocks New Futures for Deaf Children at Carel du Toit Centre

4 Hours ago Publicity

For children born with hearing loss, the ability to listen, speak and connect with the world can shape the course of their lives. The Carel du Toit Centre has unveiled its newly renovated facilities, aimed at strengthening its ability to support deaf and hearing-impaired children during the most critical years of development.

Vodacom Calls for Collective Action to Decarbonise Africa's Digital Economy

6 Hours ago Publicity

As climate pressures intensify and energy demand grows, Africa must cut carbon emissions while expanding access to reliable, affordable power that supports development, jobs and digital inclusion.

Effie South Africa and Ipsos Present the 2025 Trends Report

10 Hours ago Marketing

Effie South Africa, in partnership with Ipsos, has released the 2025 Trends Report, aimed at offering a focused view of what the 2025 winning cases reveal about driving marketing effectiveness in South Africa.

AI Isn't Shrinking Marketing Jobs — It's Exposing a Bigger Talent Crisis

3 Days ago Marketing

As generative AI accelerates content production across global marketing organisations, a new reality has emerged: the industry isn't facing a shortage of ideas, it's facing a shortage of people who can manage what AI is producing.

Visitor Registration Open for Mediatech Africa Expo 2026

3 Days ago Media

Mediatech Africa 2026 has announced that visitor registration is now open. Taking place from Tuesday, 30 June to Thursday, 2 July at the Kyalami Grand Prix Circuit in Johannesburg, South Africa.

Corona Cero Shifts From "Advertising At" to "Providing For" With V&A Waterfront SunTags

3 Days ago Marketing

Corona Cero, a no-alcohol beer brand, has launched 'Sun Tags' at the V&A Waterfront. This creative urban initiative was designed to help South African professionals disconnect from work stress and reclaim their lunch breaks by temporarily transforming public spaces into sun-drenched relaxation zones.

Mdzananda Animal Clinic and Shelter Holds Eighth Annual Paws on the Promenade

3 Days ago Publicity

Humans and four-legged friends are invited to the eighth annual Paws on the Promenade — a dog walk fundraiser by the Mdzananda Animal Clinic and Shelter, Khayelitsha, in partnership with Vondi's Holistic Pet Nutrition.