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Marketing in the age of algorithms

Marketing in the age of algorithms

Marketing

Marketers — if you don't adapt, you will fall behind! Developments in technology have always had an influence on the way that you market. Whether you see it as a friend or a foe, technology is here to stay. So, here is a breakdown of the good, the bad and the ugly of marketing in the era of algorithms!

 
Marketing
Algorithm
Algorithmic marketing
Polarisation
shadowban
technology
Marketing strategy
Data collection
Consumer insights
Consumer engagement
Reach
Ideology
Consumer viewpoint
Good
Bad
Ugly
Modern marketing

HaveYouHeard Group launches design studio

HaveYouHeard Group launches design studio

Marketing

The HaveYouHeard Group has added in_trepid to its stable of creative communications businesses. Billing itself as a pioneering design studio, in_trepid has global ambitions. The new offering is seeking to partner with clients who recognise that functional excellence is not enough and that the way products are designed, packaged and experienced is what separates them for consumers emotionally.

 
HaveYouHeard
HaveYouHeard Group
design studio
HaveYouHeard deisgn studio
creative communications
product deisgn
package design
full-service integrated communications

TikTok for businesses: a Q&A with Hayley Owen-Watters

TikTok for businesses: a Q&A with Hayley Owen-Watters

Marketing

TikTok is quickly growing to be one of the most popular social media platforms. It gives users everything they want: snackable, fun and informative content that fits seamlessly into a video format. This is exactly why brands need to capitalise on this booming marketing opportunity.

 
TikTok
Tiktok for business
TikTok business
business TikTok
benefits of TikTok for business
how to use TikTok for marketing
is TikTok good for business
TikTok marketing

PMG partners with the Ekukhanyeni Relief Project

PMG partners with the Ekukhanyeni Relief Project

Publicity

Provantage Media Group (PMG) is partnering with Ekukhanyeni Relief Project to support two of the 10 additional early childhood development centres that the project is taking on.

 
PMG
Ekukhanyeni Relief Project
early childhood development
early childhood development centres
ECD
ECD projects
community empowerment
CSI

Niyel launches <em>Do Something: 77 Free Advocacy Tools For Change Creators</em>

Niyel launches Do Something: 77 Free Advocacy Tools For Change Creators

Publicity

Niyel, an international impact-driven, advocacy and public affairs firm, has announced the launch of its resource tool called Do Something: 77 Free Advocacy Tools For Change CreatorsDo Something is a collation of expert views in the field of advocacy, within and outside, which Niyel assembled in 77 three-to-five-minute tip-based videos.

 
Niyel
Niyel Launches 77 Free Advocacy Tools
77 Free Advocacy Tools
77 Free Advocacy Tools For Change Creators
Do Something 77 tools
PR Resource tools

The One Club announces <em>Young Guns 20</em> jury

The One Club announces Young Guns 20 jury

Marketing

The One Club for Creativity has announced its diverse jury of 93 top creatives from 41 countries and regions for the global Young Guns 20 Awards. The awards aim to celebrate creative professionals age 30 or younger.

 
One Club for Creativity
Young Guns 20 Awards
Young Guns
Young Guns 20 jury
Young Guns 2022 Jury
Artist In Residence Award
Levine / Leavitt
Levine / Leavitt and Young Gun

MMA SA announces <i>BII</i> 2021 winners and calls for 2022 <EM>SMARTIES Awards</EM> entries

MMA SA announces BII 2021 winners and calls for 2022 SMARTIES Awards entries

Marketing

The Modern Marketing Association of South Africa (MMA SA) has announced the winners of its 2021 Business Impact Index (BII). It has also announced the launch of the 2022 SMARTIES Awards entry dates and categories.

 
MMA SA
Modern Marketing Association South Africa
Business Impact Index 2021
BII 2021 winners
 SMARTIES Awards
2022 SMARTIES Awards entries
2022 SMARTIES Awards categories

The type of reporting that journalists should do for Gen Z

The type of reporting that journalists should do for Gen Z

Media

As Gen Z enters the news consumer space, journalists have to alter their reporting strategies to fit the needs of a digitally versed, sceptical and 'woke' group of people. Want to find out how exactly these characteristics have influenced — and will continue to influence — journalism? Then read on.

 
Gen Z
Reporting for Gen Z
Journalism for Gen Z
how to report to Gen Z
Gen Z journalism
Journalism
younger generation journalism
Gen Z media consumption

Five tips on how to be a great blogger

Five tips on how to be a great blogger

Media

Is there a certain topic that you are super invested in, but it doesn’t really relate to the work that you do? Or do you have this urge to just write and tell stories to anyone who might benefit from reading them? Or, do you simply want to make a living out of blogging? Then you need to check out these five tips on how to be the best in the game.

 
Bloggers
Blogging
Blog
Blogs
Fantastic blogger
How to be a great blogger
Tips on how to be a blogger
Ways on how to be a great blogger
Blogging tips
Blogging trends
Writing blogs
How to write
How to write blogs
How to write a blog
How to become a blogger
How to blog

The evolution of consumer behaviour: how businesses can adapt and thrive

The evolution of consumer behaviour: how businesses can adapt and thrive

Marketing

In a digital-first post-pandemic world, consumer expectations and needs are evolving fast, says Zuko Mdwaba, area vice president at Salesforce South Africa. Mdwaba adds that while businesses used to be seen solely as institutions that provide goods and services, customers now also expect them to provide a seamless customer experience and be driven by purpose and values.

 
consumer behaviour
How businesses can adapt and thrive
Salesforce South Africa
consumer expectations
how business can adapt to technology
CX
CX report
CX Insights
0
0
 

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