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The Stephen King IT Factor: Mastering Narrative Power in PR

2 Weeks ago Publicity

Stephen King's memoir, On Writing: A Memoir of the Craft, is a treasure trove of advice that goes beyond fiction. King's insights offer a roadmap for publicists and PR agents to craft articles that resonate with audiences — and boost visibility. Emma Mendes from media update shares tips to help you elevate your PR game utilising King's wisdom.

PR Content Writing Tips How to Write Engaging Articles Public Relations Content Creation Publicists PR Agents Publicity Articles Boost Visibility PR Tips Stephen King.

Anti-Valentine's Day or Smart Brand Storytelling? The Case for Audience-First Campaigns

6 Days ago Publicity

Venelize de Lange from media update considers how audience insight can guide Valentine's Day campaigns, showcasing why relevance and brand alignment matters more than simple participation in seasonal marketing.

Valentine’s Day marketing anti-Valentine’s campaigns Seasonal marketing Valentine’s Day Audience-first campaigns

Shrugging Off Tariffs: The Strategy Behind SA's Record Agricultural Exports

4 Days ago Marketing

Venelize de Lange from media update unpacks how SA's record agricultural exports (despite declining US demand) highlight the importance of adaptive strategy, audience insight and diversified market positioning.

South Africa agricultural export revenue SA record agricultural exports $15.1 billion South Africa US trade relations US demand decline for SA exports audience segmentation strategy

Balancing Global Scale and Local Insight: A Q&A With Koji Sekiguchi

2 Weeks ago Marketing

What does successful brand leadership look like today? media update's Venelize de Lange chats to Koji Sekiguchi about the lessons he learnt from a global career in marketing leadership.

Brand leadership Marketing leadership AI in marketing leadership Sony marketing strategy Influencer marketing South Africa

Violence, Desensitisation and the Media's New Reality

2 Weeks ago Media

Venelize de Lange from media update looks at the growing normalisation of violence across mainstream media, considering how long term exposure is reshaping audience sensitivity and challenging traditional approaches to ethical reporting.

Media violence Audience desensitisation Violent content in media Digital media trends Increase of violence in media

Tech on Trial: Redefining Responsibility in the Age of Digital Addiction

5 Days ago Media

Venelize de Lange from media update unpacks Meta and Google's recent lawsuit, examining concerns about addictive platform designs and what tighter algorithm regulation could mean for audience growth strategies, ethical amplification and the future of digital publishing.

Meta and Google lawsuit Social media algorithm regulation Ethical audience growth strategies Engagement-driven algorithms Addictive platform design

The South African Freelancer Conundrum: How Much Do I Charge? — A 2026 Update

3 Weeks ago Media

Venelize de Lange from media update unpacks how South African freelancers can navigate pricing in 2026, by looking at updated benchmarks, common mistakes and practical strategies for setting sustainable rates.

Freelance rates in South Africa How much freelancers charge in South Africa How to price freelance services Freelancing income South Africa 2026 South African freelance pricing guide

From South Africa to Europe: The Strategy Behind Mr Price's R9-Billion NKD Acquisition

3 Weeks ago Marketing

Venelize de Lange from media update examines Mr Price's R9.66-billion NKD acquisition, exploring what the retailer's European expansion reveals about scaling value brands, localisation and the growing role of data-led marketing execution.

Mr Price NKD acquisition South African retail expansion into Europe Retail acquisition investor concerns Data-led retail marketing strategy

Digital Marketing Trends for 2026: What Small Businesses Need to Know

1 Hour ago Marketing

The latest digital marketing trends in 2026 have aimed to show how they can benefit small businessess and marketers alike.

Corona Cero Partners With Matt C. Smith on a Winter Olympics Contract

2 Hours ago Publicity

After leading Team South Africa into the Winter Olympic arena at the Opening Ceremony, cross-country skier Matt C. Smith has now turned his attention to the challenge that lies ahead: the demanding endurance events at the 2026 Winter Olympic Games.

ISFAP Welcomes Students as Universities Open, Reaffirming Support for the "Missing Middle" as Income Gaps Widen

4 Hours ago Publicity

As universities across South Africa open for the 2026 academic year this week, the Ikusasa Student Financial Aid Programme (ISFAP) has reaffirmed its commitment to supporting the country's "missing middle", students who do not qualify for traditional government funding yet cannot afford the full cost of university education on their own.

WESSA Unveils South Africa's First Braille Coastal Environmental Education Signage

7 Hours ago Publicity

The Wildlife and Environment Society of South Africa (WESSA) has unveiled South Africa's first Braille coastal environmental education signage at Blaauwberg Nature Reserve's Eerste Steen, aimed at marking a significant step towards creating more inclusive coastal experiences for all.

Jung von Matt Has Launched MINI's First Major Global Campaign

8 Hours ago Media

Jung von Matt has developed and produced a global product campaign that has aimed to mark the first major international product push for MINI under its new creative lead agency.

Danger Point — The New Agency That Opens on Thursday and Closes on Monday

9 Hours ago Publicity

New agency, Danger Point, an agency built entirely around crunch time, has launched. Open from Thursday to Monday, it has aimed to exist for the moments when balls may have been dropped, capacity stretched or deadlines pushed up.

5FM and Balwin Properties Offer R1-Million Apartment for Staying Fit and Making Smart Home Choices

3 Days ago Media

South African youth radio station, 5FM, and Balwin Properties have announved that it is preparing to transform 2026 into a year of fitness, community and life-changing opportunity with the return of the Balwin Run Series, brought by 5FM, offering the chance to win a furnished apartment.

Effie 2026 Call for Entries Announced

3 Days ago Marketing

Effie South Africa has issued the call for entries for the 2026 Effie Awards South Africa, inviting agency and client partner teams to put forward the work that has delivered measurable impact in the market.

The Future of SEO: Optimising Content for Generative AI and LLMs

3 Days ago Marketing

The world of SEO is shifting fast. With generative AI and LLMs now helping people get answers, content creators and businesses need to focus on clarity, usefulness and real human experiences. The future won't belong to the most keyword-filled pages, but to the most meaningful ones, says Nirav Dave, Co-Founder and Partner at
Capsicum Mediaworks.

Khayelitsha Animal Shelter Urgently Calls on Public to Adopt

3 Days ago Publicity

The Mdzananda Animal Clinic and Shelter in Khayelitsha is urgently appealing to the public to open their homes and adopt a dog or cat, as the small shelter has reached full capacity and can no longer safely accommodate more animals.