Public relations is a must for science communications as some perceive these highly technical fields as hair-raising. PR offers some strategies to make science less intimidating and easy to understand. How, though? 

Publishers will rely more on readers than ad revenue in 2021. Like many other businesses, online and traditional publishers have had to change their way of doing business in the wake of the Covid-19 pandemic.

Going old school with your PR tactics can position you as a leader among a sea of agencies available to potential clients. The benefits that you gain from traditional methods will help you offer your clients something that contemporary competitors probably won’t: true and tested results.

How customers buy products and services online has changed forever because of 2020’s pandemic, says Craig Bellingham, founder and CEO of Studio[K]irmack. Bellingham says that online retail is now the norm and in 2021 immersive, visual experiences will deepen customer immersion. 

Most businesses understand the importance of customer experience by now, says Brent Haumann, managing director at Striata Africa. Haumann says they know that providing a great customer experience can help their organisation stand out from competitors while fostering loyalty and trust.

The 2021 Gerety Awards have announced that entries for its latest edition are open. The awards have also indicated that its full jury includes more than 180 advertising and marketing leaders from 30 different countries. 

In a world that is becoming more digitised by the day, organisations should have more data and more insights into their customer needs than ever, says Nicky Brand, senior business consultant at Acceleration, a Wunderman Thompson company. Brand says that this should suggest that those with impairments should be more enabled than before, particularly when it comes to communication.

Castle Lite has announced the cancelation of Castle Lite 'Unlocks' 2021 as a result of the country's on-going struggle against the COVID-19 pandemic. Castle Lite says that the decision was made in an effort to preserve the health and safety of artists, staff and the public.

Valiant has announced that it has celebrated its first-ever win at the Promax Africa Awards with its '#UpdateYourStatus' campaign. The agency won a Silver Muse in the Social Media Campaign category.

Many marketing professionals were unprepared for the digital revolution that came with the global lockdown and the need for businesses to pivot to digital, says Desirée Gullan, co-founder and executive creative director of G&G Digital. Gullan says that with customers spending more time online, it is crucial for marketers to engage where the customer is at.