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Three benefits of social media for brands

Three benefits of social media for brands

Social

More than just a novelty, social media allows users to effectively create and distribute content to their customers. You might be wondering: What are the benefits? media update's Pamela Manzenze takes a look.

 
Social media
Social media benefits
Content creation and distribution
Source content

Tips to keep your social media account safe

Tips to keep your social media account safe

Social

Online safety is vital for social media professionals as these platforms update their policies and introduce new features. This pushes agencies to keep up with these changes, as they could affect a brand’s presence on social media.

 
Social media safety tips for brands
social media policies
social media copyright update
brand presence on social media
social
social media monitoring

Seven reasons why PR is the career of choice in communications

Seven reasons why PR is the career of choice in communications

Publicity

It's no secret that the last year was a remarkably difficult one the world over and three months into the new year, things are still rather shaky, says Mamolefe Molefe and Devon van der Venter, client service executives at Hill+Knowlton Strategies South Africa. They say that looking for employment is a daunting task for communications graduates in a country that has a 32.5% unemployment rate.

 
PR
Public relations
jobs in communications
SA jobs PR
public relations jobs
jobs in PR
Jobs in communications

What if social media changed overnight?

What if social media changed overnight?

Social

Imagine waking up to find that the social media landscape had changed drastically? What if Facebook removed the option to comment on posts, Twitter removed its retweets or Instagram suddenly allowed clickable links in posts. What would you do?

 
Social media changes
Social media change
Facebook
Twitter
Instagram

Press Room appointed by Le Naturel

Press Room appointed by Le Naturel

Publicity

Press Room has announced that Le Naturel, a local natural beauty brand, has appointed the agency as its Public Relations partner. Le Naturel is a handcrafted natural beauty brand and is known for its unique product ranges, which features indigenous oils with healing benefits and aromas. 

 
Press Room
Le Naturel
natural beauty brand
public relations agencies
PR agencies
PR for beauty brands

Magnetic Creative announces partnership with GWI

Magnetic Creative announces partnership with GWI

Marketing

Magnetic Creative has announced that it has partnered with market research giant GWI. The partnership will aim to increase the value of their brands' intelligence services. 

 
GWI
magnetic creative
YOUKNOW
consumer insights
digital marketing
creative agency
Dean Jackson
market research

Visual Aspiration expands into Durban

Visual Aspiration expands into Durban

Marketing

Visual Aspiration has expanded its footprint by opening a new office at Umhlanga Rocks in Durban. The move to Durban has been motivated by the need to assist fellow entrepreneurs who are looking for marketing solutions to alleviate the pressure brought by Covid-19. 

 
Visual Aspiration
visual communication
visual communication agencies
Graphic design Durban
marketing and branding
marketing and branding agencies

Understanding deep learning: A Q&A with Focal Points

Understanding deep learning: A Q&A with Focal Points

Media

Deep learning technology and neural networks are powerful subsets of artificial intelligence that are majorly effective in real-world applications. But, its value is often overlooked. So, what is deep learning and why should it matter to you?

 
Deep learning
deep learning vs machine learning
what is deep learning
Focal Points
media intelligence
media analysis

<i>OFM</i> listeners listen to more radio and streamed audio offerings

OFM listeners listen to more radio and streamed audio offerings

Media

In 2021, OFM listeners are likely to listen to more radio and streamed audio offerings, says Nick Efstathiou, chief executive officer of the Central Media Group, holding company of OFM. Efstathiou says that OFM listeners have shared their insights about how radio listening habits have changed during a pandemic in a research
study. 

 
OFM
OFM radio station
OFM listeners surevy
Radio stations SA
South African radio
OFM audience stats
radio listeners stats

Telkom appoints Levergy as new sponsorship agency

Telkom appoints Levergy as new sponsorship agency

Marketing

Levergy has welcomed leading telecommunications business Telkom to its growing list of clients. The appointment follows a competitive pitch process and the agency will immediately begin work across the sponsorship portfolio for Telkom and its group of companies.

 
Telkom
Levergy
sponsorship agency
VS Gaming
SA esports
gaming and esports
marketing news
gaming news
SA gaming
esports news
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