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Four reasons why science needs public relations

Four reasons why science needs public relations

Publicity

Public relations is a must for science communications as some perceive these highly technical fields as hair-raising. PR offers some strategies to make science less intimidating and easy to understand. How, though? 

 
PR in science
PR in healthcare
PR crisis
media law
media ethics
Using PR methods to manage scientific data
scientific data interpreted through PR

Why publishers are relying more on readers than ad revenue in 2021

Why publishers are relying more on readers than ad revenue in 2021

Media

Publishers will rely more on readers than ad revenue in 2021. Like many other businesses, online and traditional publishers have had to change their way of doing business in the wake of the Covid-19 pandemic.

 
Publishers
readers
audience insight
sources of income for publishers
ad revenue stats 2021
Marketing strategies for publishers
publishing
online media
new media

The benefits of old school PR in a digitised world

The benefits of old school PR in a digitised world

Publicity

Going old school with your PR tactics can position you as a leader among a sea of agencies available to potential clients. The benefits that you gain from traditional methods will help you offer your clients something that contemporary competitors probably won’t: true and tested results.

 
Old school and PR
PR and old school
PR in a digitised world
digitised world and PR

Eight trends that will affect online retailers in 2021

Eight trends that will affect online retailers in 2021

Marketing

How customers buy products and services online has changed forever because of 2020’s pandemic, says Craig Bellingham, founder and CEO of Studio[K]irmack. Bellingham says that online retail is now the norm and in 2021 immersive, visual experiences will deepen customer immersion. 

 
Online retails trends
Online retails trends 2021
Online retail
Online retails predictions 2021
Online retail strategies 2021

Great customer experiences <i>can</i> be manufactured

Great customer experiences can be manufactured

Marketing

Most businesses understand the importance of customer experience by now, says Brent Haumann, managing director at Striata Africa. Haumann says they know that providing a great customer experience can help their organisation stand out from competitors while fostering loyalty and trust.

 
Customer experience
Customer experience strategies 2021
Customer journey 2021
Customer engagement 2021
Building customer loyalty

<i>Gerety Awards</i> entries for 2021 now open

Gerety Awards entries for 2021 now open

Marketing

The 2021 Gerety Awards have announced that entries for its latest edition are open. The awards have also indicated that its full jury includes more than 180 advertising and marketing leaders from 30 different countries. 

 
Gerety Awards 2021
Gerety Awards deadline for applicants 2021
Gerety Awards entries
Marketing Awards SA 2021
Top Marketing Awards SA 2021

Putting inclusive design at the heart of your brand

Putting inclusive design at the heart of your brand

Marketing

In a world that is becoming more digitised by the day, organisations should have more data and more insights into their customer needs than ever, says Nicky Brand, senior business consultant at Acceleration, a Wunderman Thompson company. Brand says that this should suggest that those with impairments should be more enabled than before, particularly when it comes to communication.

 
Inclusive design
Design in marketing
Customer insights
How to be an inclusive brand
Inclusive branding
Inclusive marketing

Castle Lite calls off Castle Lite 'Unlocks' 2021

Castle Lite calls off Castle Lite 'Unlocks' 2021

Marketing

Castle Lite has announced the cancelation of Castle Lite 'Unlocks' 2021 as a result of the country's on-going struggle against the COVID-19 pandemic. Castle Lite says that the decision was made in an effort to preserve the health and safety of artists, staff and the public.

 
Castle Lite Unlocks 2020
Castle Lite Unlocks Cardi B events
Castle Lite Unlocks Cardi B South Africa 2021

Valiant wins at the <i>Promax Africa Awards</i>

Valiant wins at the Promax Africa Awards

Marketing

Valiant has announced that it has celebrated its first-ever win at the Promax Africa Awards with its '#UpdateYourStatus' campaign. The agency won a Silver Muse in the Social Media Campaign category.

 
BrandTRuth
Valiant marketing agency
Promax Africa Awards
Digital agency 2020
#UpdateYourStatus campaign
Social media awards 2021

Three digital trends to be aware of in 2021

Three digital trends to be aware of in 2021

Marketing

Many marketing professionals were unprepared for the digital revolution that came with the global lockdown and the need for businesses to pivot to digital, says Desirée Gullan, co-founder and executive creative director of G&G Digital. Gullan says that with customers spending more time online, it is crucial for marketers to engage where the customer is at. 

 
Digital trends 2021
Digital marketing trends 2021
Digital marketing strategies 2021
Online marketing
Online marketing 2021
Customer online behavior 2021
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