More than just a novelty, social media allows users to effectively create and distribute content to their customers. You might be wondering: What are the benefits? media update's Pamela Manzenze takes a look.

Online safety is vital for social media professionals as these platforms update their policies and introduce new features. This pushes agencies to keep up with these changes, as they could affect a brand’s presence on social media.

It's no secret that the last year was a remarkably difficult one the world over and three months into the new year, things are still rather shaky, says Mamolefe Molefe and Devon van der Venter, client service executives at Hill+Knowlton Strategies South Africa. They say that looking for employment is a daunting task for communications graduates in a country that has a 32.5% unemployment rate.

Imagine waking up to find that the social media landscape had changed drastically? What if Facebook removed the option to comment on posts, Twitter removed its retweets or Instagram suddenly allowed clickable links in posts. What would you do?

Press Room has announced that Le Naturel, a local natural beauty brand, has appointed the agency as its Public Relations partner. Le Naturel is a handcrafted natural beauty brand and is known for its unique product ranges, which features indigenous oils with healing benefits and aromas. 

Magnetic Creative has announced that it has partnered with market research giant GWI. The partnership will aim to increase the value of their brands' intelligence services. 

Visual Aspiration has expanded its footprint by opening a new office at Umhlanga Rocks in Durban. The move to Durban has been motivated by the need to assist fellow entrepreneurs who are looking for marketing solutions to alleviate the pressure brought by Covid-19. 

Deep learning technology and neural networks are powerful subsets of artificial intelligence that are majorly effective in real-world applications. But, its value is often overlooked. So, what is deep learning and why should it matter to you?

In 2021, OFM listeners are likely to listen to more radio and streamed audio offerings, says Nick Efstathiou, chief executive officer of the Central Media Group, holding company of OFM. Efstathiou says that OFM listeners have shared their insights about how radio listening habits have changed during a pandemic in a research
study. 

Levergy has welcomed leading telecommunications business Telkom to its growing list of clients. The appointment follows a competitive pitch process and the agency will immediately begin work across the sponsorship portfolio for Telkom and its group of companies.