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The impact of SA’s lockdown on the media industry

The impact of SA’s lockdown on the media industry

Media

South Africa’s lockdown impacted local media industries for the worse, leaving countless media houses with nowhere to turn, says the team at Target Media Directory. Despite the increasing number of readers, viewers and listeners, it still wasn’t enough to help the industry. But why is that?

 
South Africa’s lockdown and media industry
media industry and SA lockdown
lockdown in SA and media
local media and South African lockdown

INMA launches its subscription 'churn busters' masterclass

INMA launches its subscription 'churn busters' masterclass

Marketing

INMA has announced that it is launching a masterclass between Tuesday, 16 June and Tuesday, 30 June. The masterclass aims to focus on how to retain subscribers at the highest of levels. INMA says that the offering is in response to the COVID-19 surge in digital subscriptions.

 
INMA masterclass
Masterclasses 2020 SA
Churn Busters: Digital Subscriber Retention In the Pandemic Age
Subscriber retention strategies 2020

<i>Jozi FM</i> celebrates its <i>Jozi FM Cares</i> outreach platform

Jozi FM celebrates its Jozi FM Cares outreach platform

Media

Jozi FM has announced that its Jozi FM Cares outreach platform has recently made strides in meaningfully touching the lives of its more than 600 000 listeners. The radio station has thanked its sponsors who have equipped the station to 'be a beacon of light' in its community.

 
Jozi FM
Mpho Mhlongo
community radio station
Soweto
Covid-19
Jozi FM Cares
pandemic
South Africa
lockdown

Six ways to use social media for your business during a crisis

Six ways to use social media for your business during a crisis

Marketing

Businesses now heavily rely on social media to advertise their products and services, says Kri8tive Media founder Kriya Gangiah. Gangiah says that as more businesses pull out on advertising spend, your ad has a higher success rate than ever before as the market isn’t as saturated as it once was; it's vital to use this to your business' advantage.

 
Social media for business
Social media tips for brands
Benefits of social media for business
Social media business strategies for business 2020
Social media during COVID-19

<i>5FM</i> welcomes Karabo Ntshweng

5FM welcomes Karabo Ntshweng

Media

Radio station 5FM has announced that Karabo Ntshweng will officially join the 5FM team as host of the 04:00 to 06:00 early morning slot on the station. Ntshweng will be on the air as of Monday, 8 June.

 
5FM presenters 2020
South African radio presenters
5FM appointments
Karabo Ntshweng 2020
Radio presenter news SA 2020

SDI Force launches its 'Adopt-a-Safe-Passage to Work / School' campaign

SDI Force launches its 'Adopt-a-Safe-Passage to Work / School' campaign

Publicity

Recognising the need to create safe and secure passages to work and school, the SDI Force says that it has recently initiated the 'Adopt-a-Safe-Passage to Work / School' campaign. This is in partnership with Bridge Taxi Finance and FNB and aims to implement measures to decrease the risk of infection in taxis by up to 80%.

 
SDI Force launches new campaign
Taxi campaign during COVID-19
Taxi and transport campaigns in SA 2020
Bridge Taxi Finance campaigns 2020
FNB Campaigns

<i>Classic 1027</i> and <i>Hot 91.9FM</i> launch 'Lock 'n Load'

Classic 1027 and Hot 91.9FM launch 'Lock 'n Load'

Media

Classic 1027 and Hot 91.9FM have announced that, in the interests of helping small and medium businesses, the duo have launched 'Lock ‘n Load', an initiative that aims to help businesses to advertise their deals at a reduced rate.

 
Radio station initiatives for business
Radio aid for small businesses
Lock 'n Load initiatives for SA businesses
South Africa Business aids 2020

It’s time to rethink email marketing

It’s time to rethink email marketing

Marketing

Email marketing is not an outdated means of communication. Since most people are working from home these days, email has become more than just a way to contact work colleagues — it’s become a platform all on its own.

 
Email marketing
direct marketing
marketing strategies
the benefits of email marketing
email marketing advantages

Personal conduct on digital platforms speaks volumes

Personal conduct on digital platforms speaks volumes

Marketing

We now live in a world that is increasingly reliant on the use of digital channels and platforms to communicate, says Dan Moyane from AceCube PR. Moyane says that our 'new normal' uses virtual and remote communication on several digital platforms, such as Microsoft Teams, Zoom and Skype; how you use these is vital for achieving effective communication.

 
Personal conduct codes for digital platforms
How to appear professional on digital platforms
Rules for professionalism on digital platforms

FreshStop launches digital campaign to thank its frontline employees

FreshStop launches digital campaign to thank its frontline employees

Publicity

FreshStop has announced the launch of its '#ThankYoufromFreshStop' digital campaign to recognise and thank their staff. According to FreshStop, retail employees have become invaluable as they continue to serve customers throughout lockdown.

 
FreshStop digital campaign
Food brand digital campaigns 2020
#ThankYoufromFreshStop digital campaign
Essential workers digital campaigns 2020 South Africa
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