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Flying Fish launches its new TVC

Flying Fish launches its new TVC

Marketing

Flying Fish has launched its latest TVC, which included a stunt that saw scuba divers take to the streets of Johannesburg. 

 
Flying Fish
#JoziDrivers
Marketing campaign South Africa

BlindCraft launches its website and online window blinds store

BlindCraft launches its website and online window blinds store

Marketing

BlindCraft has announced the launch of its website and online window blinds store. The website contains a 'Build Your Blinds' visualiser, the first of its kind in South Africa.

 
BlindCraft South Africa
Marketing news South Africa
Brand marketing South Africa

What publishers can learn from WeChat’s content creators

What publishers can learn from WeChat’s content creators

Media
WeChat in China is reinventing the fields of news publishing and journalism. Independent influencers in China, called Key Opinion Leaders (KOLs), are creating content for WeChat that targets specific reader interests.
 
WeChat
Publishing strategy South Africa
WeChat in China
Content creator
Publishing platform

Spier appoints Lauren Shantall Integrated Communications

Spier appoints Lauren Shantall Integrated Communications

Publicity

Stellenbosch wine estate, Spier, has enlisted Lauren Shantall Integrated Communications to manage PR and media relations across its wine, leisure, and hospitality offerings.

 
Lauren Shantall Integrated Communcation
Spier
Spier Wine Farm
PR
Public Relations

Facebook launches classifieds Marketplace in South Africa

Facebook launches classifieds Marketplace in South Africa

Social
Facebook has launched Marketplace in South Africa, aiming to offer users a single destination on Facebook where they can discover, buy, and sell goods to other people in their local community.
 
Facebook Africa
Facebook Marketplace
Facebook South Africa

DEFY appoints Liquorice

DEFY appoints Liquorice

Marketing
Liquorice, a DigitasLBi company and a leading digital agency in Africa, has been appointed as DEFY Appliances (Pty) Ltd (DEFY) digital and social media agency of record.
 
DEFY South Africa
Liquorice digital agency
Digital agency South Africa 2018

<i>Madex</i> enters its second year

Madex enters its second year

Marketing
Madex 2018 will take place on Wednesday, 6 June and Thursday, 7 June at Sandton Convention Centre. It is co-located once again with Markex 2018, a premier promotional event, which is now in its 31st year.
 
Madex 2018
Sandton Convention Centre events 2018
Marketing events South Africa 2018

<i>COSMOPOLITAN</i> SA flies to New York for its <i>#SayYesToLove</i> issue

COSMOPOLITAN SA flies to New York for its #SayYesToLove issue

Media
For its February 2018 #SayYesToLove issue, COSMOPOLITAN South Africa flew to New York to shoot transgender activist and actor Laverne Cox. This is Cox’s first COSMOPOLITAN cover and marks the brand’s first transgender cover girl worldwide.
 
COSMOPOLITAN South Africa
#SayYesToLove South Africa
Magazine South Africa 2018
South African publication 2018

Why campaigns should go through a reputational lens before being launched

Why campaigns should go through a reputational lens before being launched

Publicity
In light of the recent H&M debacle, I think it’s time a chair is permanently reserved for a public relations or reputation management specialist at the table, where marketing and advertising executives conceptualise, build, and sign off campaigns, says Thandukwazi Gcabashe, account director at Magna Carta Reputation Management Consultants.
 
Magna Carta Reputation Consultants
Reputation management South Africa 2018
Public relations South Africa 2018

What is data science?

What is data science?

Media
Data science is a mixture of scientific methods and processes to glean insights from data. This activity will become ever more important as the amount of data available continues to increase, and the challenge of extracting insights from the data follows in its wake.
 
Data science
data science in AI
artificial intelligence
mathematics
analytics
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