Using influencers and e-commerce tools together is an ideal way for marketers to build their brand's awareness amongst new, niche audiences, as well as simplify the process of selling products to consumers. So, can this combination create the ultimate digital marketing weapon? Let's find out:

ZOE MEDIA has announced the launch of The Life of an Entrepreneur magazine in Gauteng. The founders of the online digital magazine, Tanya Steynfaardt and Bianca Botha, launched the first edition in the Northwest Province on Wednesday, 15 April 2020.

Grey Advertising Africa has announced that it will serve as the new creative agency for Rand Merchant Bank (RMB), the corporate and investment arm of FirstRand Bank Limited. The agency will be responsible for developing creative and strategic work across media and partnership platforms. Grey will work alongside RMB's existing digital, brand and media partner agencies. 

The 2022 World Media Awards (WMAs) are open for entry. The awards are offering ten categories to recognise the best cross-platform, cross border and content-driven advertising. The WMAs is hosted by the World Media Group, which serves as a media alliance of global publishers that promotes award-winning journalism and the role of international media.

'Metaverse this', 'metaverse that' is all one seems to see online these days — and with good reason! Some are calling this the future of the Internet. This, of course, has had a domino effect on the business world and thus, metaverse marketing has been born. But wait … what is this, exactly?

Over the last two years, the immense spike in digital advertising campaigns and spend has meant that many smaller companies with less advertising budget have been finding it incredibly hard to stand out in this space and compete amongst bigger brands, says the team at hoola Modern Agency. 

The Broadcast Research Council of South Africa (BRC) has announced that The Infinite Dial^® South Africa, the leading study on digital audio from Edison Research, will be released in February.

JCDecaux, a global leader in outdoor advertising, has announced the appointment of Kirsty Carlson as its sales and marketing director for JCDecaux sub-Saharan Africa. The appointment was effective from Monday, 17 January. Carlson will be reporting to Sebastian Musendo, MD for JCDecaux South Africa.

Mark1, the digital marketing division of the DUKE Group, has appointed Shannon Delaporte as its managing director. Delaporte most recently held the position of managing director at FoxP2, an agency that she helped grow.

The year 2022 will be extremely busy for public relations specialists, as more sectors than ever before are migrating to remote work, says Mkhuseli Vangile, managing director of The Dynaste Communication Firm (DCF). As such, several PR companies will be expected to offer a far broader range of services than in previous years, adds Vangile.