WARC has released The Future of Measurement 2025, a report that explores the latest emerging trends in media and creative measurement. It focuses on three key areas: the growth of marketing experiments, the price measurement gap and the rise of AI-powered creative testing. 

The Tiger Brands Foundation (TBF) has announced the expansion of its in-school quality breakfast programme in the Limpopo province, with the handover of four fully equipped kitchen facilities. 

Google has announced the global beta rollout of AI Max for Search Campaigns, an upgrade to its Search Ads platform that brings smarter, more intuitive advertising tools to businesses. This feature uses artificial intelligence to improve how ads are shown, helping local businesses connect with a larger customer base online.

Clover Mama Afrika has announced that Dobsonville Mama, Mama Engelina Molete, has put all her knowledge gained from the Clover Mama Afrika project over the years to use by establishing a food garden in her community. 

The Ubuntu Inclusive Centre has launched its Inclusive Healthcare Clinic, an initiative aimed at addressing the healthcare challenges faced by vulnerable and underserved communities, particularly children and persons living with disabilities. The launch event took place earlier in May at the Ubuntu Inclusive Centre in Kwa Thema, Springs. 

FNB has launched an online financial education hub, Fincents, to ramp up consumer education efforts and improve financial literacy outcomes among South African communities. The website is open to all South Africans regardless of which financial institution they bank with, and features free registration and access to micro-learning modules, articles, videos and other content formats. 

Effie South Africa has announced the official launch of the Effie Academy — a globally recognised platform designed to embed effectiveness at the heart of marketing practice. Supporting marketers throughout their careers, Effie Academy aims to equip professionals and students with the thinking, rigour and case-led insight to deliver 'Ideas That Work®'.

In the sponsorship industry, we've seen more than a few trends arrive with big promises — blockchain, NFTs, the metaverse. Some shifted the landscape. Others faded into footnotes. So, Steven Mervis, Head of Strategy at Mscsports, says it's fair to ask: Where does AI fit in?

The belief that safety equates to success is a misconception that plagues digital marketing departments. This outdated mindset is suffocating innovation, strangling brand potential and prejudicing profits. More particularly, it shows a fundamental misunderstanding of the true value of creative work, says Vanessa Bolosier, Creative Strategy Director at Incubeta. 

The Advertising Club has announced the Round 1 shortlist of creative entries for the 2025 ABBY Awards Powered by One Show. The awards ceremony will be held from Wednesday, 21 to Friday, 23 May during Goafest 2025, jointly hosted by The Advertising Club and the Advertising Agencies Association of India, at the Taj Cidade de Goa Heritage and Horizon, Goa.