The One Club for Creativity has announced that agencies in Kazakhstan, Kenya, Saudi Arabia, South Africa and the United Arab Emirates were among the Pencil and Merit winners from 55 countries in The One Show 2025.

Following a pitch process, Airtel Africa has appointed Publicis Groupe Africa as its integrated marketing partner across 12 key markets on the continent. This partnership marks a milestone in African marketing, uniting two organisations with a shared ambition to deliver brand experiences that resonate across audiences.

When most people hear the word "marketing," their minds drift to massive billboard campaigns, glossy TV ads and quirky fruit-shaped billboards as you weave through city traffic (yes, Pineapple Insurance, we're looking at you), says Louise Krog, Executive Head of Sales and Marketing at Everlytic.

SingularityU South Africa has confirmed that its flagship summit will return to the Sandton Convention Centre in Johannesburg on Wednesday, 22 and Thursday, 23 October. This will be the seventh time the summit will be hosted in South Africa.

Suzuki, in partnership with Penquin, has released a new campaign for the 2025 Simola Hillclimb. Suzuki has partnered with Penquin for the fifth consecutive year to drive one of the event's most dynamic brand activations.

Re.Bag.Re.Use has announced that it has won at the SABRE Awards Africa in the Fashion and Beauty category. The SABRE Awards (Superior Achievement in Branding, Reputation and Engagement) celebrate excellence in strategic communication and highlight campaigns that make a meaningful impact.

Club Med South Africa has partnered with the Nukakamma Talent Development Centre to offer training and career opportunities to disadvantaged youth. This collaboration aims to train 160 young South Africans for careers in hospitality, specifically in food and beverage service. 

In an era saturated with clickbait headlines, viral campaigns and "louder is better," a quieter and more strategic form of publicity is emerging — and it’s changing the PR game. In this article, Saads Abrahams from media update is exploring the rise of quiet PR.

Tourvest has unveiled a brand identity that captures travel's sense of possibility. Revealed for the first time at Africa's Travel Indaba 2025, the brand re-introduces Tourvest as a business with plans to expand its global footprint, as one Tourvest, with one unified culture, voice and way of being.

As consumer expectations evolve and generative AI reshapes the digital landscape, marketers must rethink strategies, embrace innovation and stay ahead of the curve. The team at Microsoft Advertising and InMobi Advertising explores the key trends redefining how brands connect, engage and grow.