How to get started as a PR freelancer [Infographic]

Becoming a freelancer can be daunting, especially if you have no idea where to start. But with the right mindset and plan, getting started can be a walk in the park. Every PR has their own unique set of skills, and if you are a PR pro moving to the wonderful world of freelance, then you've come to the right place!

When art and journalism collide

Media in general is a vast and somewhat vague concept. And, there are multiple ways in which the media and art overlap. Art and journalism can sometimes feel like an oxymoron. With all of this being said … what has art's journey into the media space looked like over the years?

How PRs should tackle the climate conversation — in 300 words or less

Earth Day is fast approaching, but even without the green day looming, brands and PRs are desperately trying to find the right way to handle the whole climate conversation. It is not always the most fun topic to discuss, and many people have really strong feelings about it. So what is a PR to do? Well …

Environmental marketing in 2024

The whole going green and caring about the environment movement has gotten more and more traction over the last few years. Why? People started to pay more attention to the environment and what impacts it. Now, businesses and brands started to notice and so environmental marketing was born.

Environmental journalism

Earth Day is around the corner, and it's time to discuss everything green. This week, we wanted to shed some light on environmental journalism, what it is and how you can become one. Journalism in all its forms is incredibly important, but environmental journalists have the ability to make an impact that cannot be matched. And this is why …

Revealing details of media diplomacy — in 300 words or less

The media is a pretty big deal. Since we are in the digital age, the media is on our TVs, phones and whatever hardcopy you choose to read. That means it is either a diplomat's best friend or the absolute bain of their existence when it comes to diplomacy. But what is media diplomacy? 

From likes to lawsuits: navigating intellectual property on social media

Have you ever seen something on social media and got a feeling of deja vu because you saw the exact same thing posted by someone else? Trippy, I know … But is it okay? Are we allowed to post someone else’s stuff? I mean, intellectual property gets a little confusing in the world of social media.

Using AR and Snapchat to market your brand

Snapchat was one of those social media apps that took the world by storm with its dog and beauty filters, making all of your selfies top-tier. It didn't stop there! Some brands saw these filters as an opportunity to promote their products and brands. With the growth of augmented reality (AR), it all came together in the most incredible way. 

Seven tips for podcast hosts [Infographic]

A good speaker creates a good listener. If your podcast is lacking some engaged listeners, it might be a reflection of your hosting style. Become a better speaker with just a few tweaks in your podcast preparation and practice. How? We've put together some tips to keep your audience captivated!

Social media tips from Taylor Swift’s TTPD [Infographic]

Friday, 19 April might not seem like a particularly big day, but for Swifties like us, it feels massive. We have been excited for more than just a Fortnight! During our second listening session of The Tortured Poets Department, we found a lot more than just easter eggs: We found social media tips. 

Four types of PR content [Infographic]

When people think of PR, they mostly think of press releases and crisis management. But truthfully, there is so much more that PR comprises to help businesses grow and reach their goals. In this piece, we will explore four types of content that PRs use to help brands reach their business objectives.