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ChatGPT Enters the Ad Game: Everything Marketers Need to Know
Venelize de Lange from media update breaks down how ChatGPT is introducing advertisements, shifting from search to conversation-led brand discovery, and what this means for marketers and AI-driven marketing strategies.
Redefining Attention in the Creator Economy: A Q&A With Pieter Geyser — Part Two
Venelize de Lange from media update speaks to Pieter Geyser about creator marketing strategy in South Africa, from procurements growing influence to attention-based pricing and sustainable creator revenue models.
From GQ to Billboard Africa: A Q&A With Nkosiyati Khumalo
Billboard Africa's Editor-in-Chief, Nkosiyati Khumalo, chats with Venelize de Lange from media update about editorial strategy, audience engagement and fostering talent in African media.
From Customer Complaints to National Headlines: Your Brand Reputation Outlook in 2026
From Checkers chicken controversies to proper criminal raids, Venelize de Lange from media update looks at how digital media news exposes high risk reputational issues for brands, demonstrating the importance of proactive media monitoring.
Die Papier Promises a Fresh Voice for Afrikaans Readers
The contemporary news ecosystem faces an era where many media outlets are pivoting away from print operations and shifting entirely toward digital platforms. However, Novus Media (part of JSE-listed Novus Holdings) is making a daring statement to reaffirm authority in the perseverance of print media, as considered by media update's Kiara Ferreira and Venelize de Lange.
The South African Freelancer Conundrum: How Much Do I Charge? — A 2026 Update
Venelize de Lange from media update unpacks how South African freelancers can navigate pricing in 2026, by looking at updated benchmarks, common mistakes and practical strategies for setting sustainable rates.
Walmart's SA Expansion Shows Why Retail PR Must Move Beyond Promotions
As Walmart deepens its footprint in South Africa's retail sector, Venelize de Lange from media update considers what this global expansion signals for local PR strategies and earned media storytelling.
Hiring Beyond Borders: The Debate Over Foreign Academics at South African Universities
Parliament's warning to universities over foreign academic hiring has reignited debate in the higher education sector. Venelize de Lange from media update explores how the issue is shaping public narratives.
How South African Tourism Is Driving Domestic Travel: A Q&A With Mashoto Mokgethi
Domestic tourism remains key to South Africa's travel economy. Venelize de Lange from media update spoke to Mashoto Mokgethi about travel campaigns, affordability initiatives for South African citizens and how travel trends are measured.
Human Rights Day as a Lesson in Inclusive Marketing
As Human Rights Day approaches, Venelize de Lange from media update explores how inclusive marketing reflects the values of equality and dignity, and why brands that prioritise representation and accessibility are better positioned to build trust and long-term relevance.
The Confidence Quotient: Why Brands are Betting on Self-Esteem
Confidence is the word on everyone's lips — and brands are listening. Emma Mendes from media update explores the surge in confidence-driven marketing, what drives this trend and how brands can tap into its power to connect authentically with audiences.
Why Competitor Benchmarking Should Be Part of Every Marketing Strategy
Venelize de Lange from media update explores why competitor benchmarking is essential in the marketing industry and how leveraging competitor insights can help brands strengthen their position in an over-saturated marketplace.
What Your Media Metrics Might Be Missing
Are your metrics telling the full story? Venelize de Lange from media update explores why moving beyond vanity metrics is key to understanding true audience engagement and refining content strategy.
Putting Confidence in a Bottle: A Q&A With Anisa Ramdass
As confidence marketing gains momentum, media update's Emma Mendes chats with Anisa Ramdass about how leveraging self-assurance in branding, and embedding confidence into every product message, is paving the way for more authentic brand storytelling.
What Startups Get Right (and Wrong) About Marketing: A Q&A With Alex Jukes
Venelize de Lange from media update chats with Alex Jukes about how marketing strategies are evolving alongside culture, the challenges startups face when introducing new technologies and why brands should rethink their reliance on third-party platforms when building audience relationships.
Why "Good News" Still Wins Audiences: A Q&A With Tyler Vivier
Venelize de Lange from media update spoke to Tyler Vivier about the role of positive storytelling and how it holds its place in media.
BFA Global and FSD Africa thave announced USD$273 000 in follow-on funding and venture-building support for four early-stage alumni of previous Triggering Exponential Climate Action (TECA) venture-building programme cohorts.
The Shoprite Group's Centurion Distribution Centre has achieved a Level 2 Zero Waste to Landfill certification from the Green Building Council of South Africa (GBCSA), aimed at marking a significant milestone for sustainable retail logistics in South Africa.
Every year, a room of South Africa's most experienced digital practitioners sit down and make a call: what work was genuinely excellent, and what merely looked like it was.
In line with Agenda 2063, the Opportunity Africa initiative has launched its Creative Council, aimed at bringing together African communications, media and marketing leaders to advance a narrative that contributes to building 'The Africa We Want'.
South African Tourism has announced the appointments of Sithembile Ndaba as Chief Marketing Officer (CMO), effective Wednesday, 1 April, and Ismail Dockrat as Chief Operating Officer (COO), effective Friday, 1 May.
As METRO FM prepares to mark its 40th anniversary in September, the station is honouring this milestone by celebrating the talent that has contributed to its success, while introducing strategic additions to its lineup, effective Wednesday, 1 April.
YOU FM has announced the return of Mashel to the airwaves as host of the Midday Boost, marking the comeback of one of the station's most recognisable and influential on-air personalities.
For many years, television advertising worked in a fairly simple way. Campaigns were planned around programme schedules, media was booked months in advance and only brands with serious spend could compete for airtime, says Adiela Dramat, Senior Client Partner at Reach Africa.
Infobip South Africa, a communication platform for businesses and a leader in omnichannel customer engagement, has appointed Lauren Potgieter as Country Manager in a strategic move to accelerate growth and strengthen its position as a trusted partner in digital transformation.
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