Artificial intelligence (AI) has transformed how marketers work over the past decade, giving us powerful tools to understand, engage with, convert and retain consumers, says Natascha Torres, head of digital strategy at new-age solutions and systems integrator +OneX. Torres adds that AI and machine learning can collect and process data at an enormous scale. 

SPAR has announced that Uviwe was one of three non-profits to receive R50 000 donations as beneficiaries of the annual SPAR Eastern Cape Golf Day. The organisation will put the money towards learning and nutritional needs at its centres in St Adams Drive in Gelvandale, Kobus Road in New Gelvandale and Schauderville. 

Zillah Byng-Thorne, executive chair at M&C Saatchi PLC, has announced that the local South African company will be acquiring the shares owned by the PLC in M&C Saatchi Abel and the Group of Companies in South Africa, comprising Connect, Levergy, Razor, Dalmatian and Black & White. 

House of TASK, a name in African interior design, 3D modeling, styling and shopfitting and construction, has announced its partnership with Brand Ambassadors, a public relations and marketing company. This strategic alliance aims to strengthen House of TASK's brand positioning, enhance its public relations strategies and maximise its exposure. 

The final deadline for the 2024 Gerety Awards has been set for Friday, 10 May. Applicants are encouraged to submit their work. 

The winners of the Drivers of Digital Awards & Summit 2023 have been announced. The event aimed to illuminate the Indian digital marketing landscape with a display of innovation, excellence and a shared commitment to success. 

Earth Day is fast approaching, but even without the green day looming, brands and PRs are desperately trying to find the right way to handle the whole climate conversation. It is not always the most fun topic to discuss, and many people have really strong feelings about it. So what is a PR to do? Well …

South African advertising and design agency People of Kolor (PoK) has scooped up the Most Client-Focused Digital Brand Development Agency 2024 Award at the international Martech Awards. 

Does anyone know what content is anymore? What is content anyway? asks Justine Drake, executive content director of DENTSU CREATIVE. Drake adds that, other than being the most overtraded word in marketing history, it also appears to mean different things to different people most of the time. 

The Creative Circle NPO has announced the launch of its official podcast Talking in Creative Circles.  Produced in partnership with Kagiso Radio Media, the podcast features conversations with a diverse line-up of prominent industry figures on exploring the facets of creativity in the dynamic world of advertising.